trivago NVFRA:TVA0 +5.96%78 Gross Margin % is 96.15% as of Mar. 2026, which is 1% below its 10-year median of 97.60. GuruFocus rates FRA:TVA0 with a GF Score™ of 78/100 and a GF Value™ of €3.67 (Modestly Overvalued). The stock has 7 warning signs investors should review. Among 497 Interactive Media companies, trivago NV ranks better than 84.71% on this metric.
Gross Margin % is calculated as gross profit divided by its revenue. trivago NV's Gross Profit for the
three
months ended in Mar. 2026 was €137.4 Mil. trivago NV's Revenue for the
three
months ended in Mar. 2026 was €142.9 Mil. Therefore, trivago NV's Gross Margin % for the quarter that ended in Mar. 2026 was 96.15%.
The historical rank and industry rank for trivago NV's Gross Margin % or its related term are showing as below:
FRA:TVA0'
s Gross Margin % Range Over the Past 10 Years
Min: 95.93 Med: 97.6 Max: 99.43
Current: 96.85
During the past 12 years, the highestGross Margin % of trivago NV was 99.43%. The lowest was 95.93%. And the median was 97.60%.
FRA:TVA0's Gross Margin % is ranked better than 84.71% of 497
companies
in the Interactive Media industry
Industry Median: 62.58
vs FRA:TVA0: 96.85
trivago NV had a gross margin of 96.15% for the quarter that ended in Mar. 2026 => Durable competitive advantage
The 5-Year average Growth Rate of Gross Margin for trivago NV was 0.30% per year.
trivago NV (FRA:TVA0) Gross Margin % Explanation
Warren Buffett believes that firms with excellent long term economics tend to have consistently higher margins.
Durable competitive advantage creates a high Gross Margin % because of the freedom to price in excess of cost. Companies can be categorized by their Gross Margin %
1. Greater than 40% = Durable competitive advantage
2. Less than 40% = Competition eroding margins
3. Less than 20% = no sustainable competitive advantage
Consistency of Gross Margin is key
trivago NV had a gross margin of 96.15% for the quarter that ended in Mar. 2026 => Durable competitive advantage
Be Aware
If a company loses its competitive advantages, usually its gross margin declines well before its sales declines. Watching Gross Margin % and Operating Margin % closely helps avoid value trap situations.
trivago NV Gross Margin % Related Terms
trivago NV Gross Margin % Historical Data
* Premium members only.
The historical data trend for trivago NV's Gross Margin % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
FRA:TVA0 vs GETY, BMBL, FVRR: Gross Margin % Comparison
For the Internet Content & Information subindustry, trivago NV's Gross Margin %, along with its competitors' market caps and Gross Margin % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
trivago NV Gross Margin % vs Interactive Media Industry
For the Interactive Media industry and Communication Services sector, trivago NV's Gross Margin % distribution charts can be found below:
* The bar in red indicates where trivago NV's Gross Margin % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
A positive Gross Profit is only the first step for a company to make a net profit. The gross profit needs to be big enough to also cover related labor, equipment, rental, marketing/advertising, research and development and a lot of other costs in selling the products.
trivago NV (FRA:TVA0) has a Gross Margin % of 96.15% as of Mar. 2026. Gross margin is the ratio of total gross profit to net sales. View historical data on trivago NV and its competitors. This is near median its historical median of 97.60. Over the past decade, trivago NV's Gross Margin % has ranged from 95.93 to 99.43. According to the industry distribution chart, trivago NV ranks #76 out of 497 companies in the Interactive Media industry, placing it in the top 15.3%.
Is trivago NV's Gross Margin % too high?
trivago NV's current Gross Margin % of 96.15% is near median its 10-year median of 97.60. Over the past 10 years, this metric has ranged from a low of 95.93 to a high of 99.43. The Interactive Media industry median Gross Margin % is 62.58. trivago NV's value of 96.15% is 53.6% above this industry median. Based on the distribution chart, trivago NV ranks #76 out of 497 companies in the Interactive Media industry, which is in the top quartile — a strong position relative to peers. Overall, trivago NV has a GF Score™ of 78/100 and is considered Modestly Overvalued, reflecting its overall financial health beyond just this single metric.
How does trivago NV's Gross Margin % compare to GETY and BMBL?
According to the Interactive Media industry distribution chart, trivago NV ranks #76 out of 497 companies for Gross Margin %. This places trivago NV in the top 15% of its industry — outperforming the majority of peers. The industry median Gross Margin % is 62.58. trivago NV's value of 96.15% is 53.6% above this benchmark. Historically, trivago NV's own Gross Margin % has ranged from 95.93 to 99.43 over the past decade. While the company's 10-year median is 97.60 vs. the industry median of 62.58, trivago NV has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Gross Margin % for an Interactive Media company?
The median Gross Margin % among Interactive Media companies is 62.58, based on 497 companies in the industry. Companies in the top quartile (top 25%) have a Gross Margin % significantly above this median, while those in the bottom quartile fall well below. However, Gross Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. trivago NV's current Gross Margin % of 96.15% is 53.6% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Gross Margin % mean?
A high Gross Margin % can signal that a stock is expensive relative to its fundamentals. Gross margin is the ratio of total gross profit to net sales. View historical data on trivago NV and its competitors. For the Interactive Media industry, the median Gross Margin % is 62.58 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. trivago NV's current Gross Margin % is 96.15%, which is near median its own 10-year median of 97.60. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is trivago NV stock overvalued right now?
Based on GuruFocus' analysis, trivago NV (FRA:TVA0) is currently considered Modestly Overvalued. The stock's GF Value™ is €3.67, compared to a current price of €4.62 — trading 25.9% above its estimated fair value. The current Gross Margin % is 96.15%, which is near median its 10-year median of 97.60 and 53.6% above the Interactive Media industry median of 62.58. trivago NV's overall GF Score™ is 78/100 with 7 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Gross Margin % calculated?
Gross Margin % is calculated from a company's financial statements. For trivago NV (FRA:TVA0), the current Gross Margin % is 96.15% as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is trivago NV (FRA:TVA0) Overvalued in 2026?
Based on GuruFocus' analysis, trivago NV stock appears to be overvalued.
The current stock price of €4.62 is trading 25.9% above its estimated GF Value™ of €3.67.
GuruFocus considers trivago NV to be Modestly Overvalued.
Key valuation signals for FRA:TVA0:
Gross Margin %: 96.15% (near median its 10-year median of 97.60)
GF Value™: €3.67 vs. price of €4.62 (25.9% above fair value)
Industry Position: 53.6% above the Interactive Media median (#76 of 497)
No single metric tells the full story. See the FRA:TVA0 stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
trivago NV is a hotel search company focused on reshaping the way travelers search for and compare hotels while enabling hotel advertisers to grow their businesses by providing access to a broad audience of travelers through the company's websites and apps. The platform allows travelers to make informed decisions by personalizing their hotel search and providing access to a deep supply of hotel information and prices. The company operates in three operating segments, namely the Americas, Developed Europe, and the Rest of the World. Its geographic areas are the United States, Germany, the United Kingdom, Canada, Japan, and all other countries.
78GF Score
Get the complete analysis for FRA:TVA0
Gross Margin % is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
Quick Browse
Personalize
Premium Gurus 
Create New Portfolio
FRA:TVA0 has been successfully added to your 
