WMF AG (FRA:WMF3.PFD) Gross Margin % : 63.28% (As of Jun. 2014)

WMF AG Gross Margin % Chart

WMF AG Semi-Annual Data
	Dec07	Dec08	Jun09	Dec09	Jun10	Dec10	Jun11	Dec11	Jun12	Dec12	Jun13	Dec13	Jun14
Gross Margin %	Get a 7-Day Free Trial								62.56	57.77	62.28	58.30	63.28

Competitive Comparison of WMF AG's Gross Margin %

For the Specialty Industrial Machinery subindustry, WMF AG's Gross Margin %, along with its competitors' market caps and Gross Margin % data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

WMF AG's Gross Margin % Distribution in the Industrial Products Industry

For the Industrial Products industry and Industrials sector, WMF AG's Gross Margin % distribution charts can be found below:

* The bar in red indicates where WMF AG's Gross Margin % falls into.

WMF AG Gross Margin % Calculation

Gross Margin is the percentage of Gross Profit out of sales or Revenue.

WMF AG's Gross Margin for the fiscal year that ended in Dec. 2013 is calculated as

WMF AG's Gross Margin for the quarter that ended in Jun. 2014 is calculated as

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

A positive Gross Profit is only the first step for a company to make a net profit. The gross profit needs to be big enough to also cover related labor, equipment, rental, marketing/advertising, research and development and a lot of other costs in selling the products.

WMF AG  (FRA:WMF3.PFD) Gross Margin % Explanation

Warren Buffett believes that firms with excellent long term economics tend to have consistently higher margins.

Durable competitive advantage creates a high Gross Margin % because of the freedom to price in excess of cost. Companies can be categorized by their Gross Margin %

1. Greater than 40% = Durable competitive advantage
2. Less than 40% = Competition eroding margins
3. Less than 20% = no sustainable competitive advantage
Consistency of Gross Margin is key

WMF AG had a gross margin of 63.28% for the quarter that ended in Jun. 2014 => Durable competitive advantage

Be Aware

If a company loses its competitive advantages, usually its gross margin declines well before its sales declines. Watching Gross Margin % and Operating Margin % closely helps avoid value trap situations.

WMF AG Gross Margin % Related Terms

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WMF AG (FRA:WMF3.PFD) Business Description