FTDL (FirsTime Design) Gross Margin %: 17.01% (As of Dec. 2012)


What is FirsTime Design Gross Margin %?

FirsTime Design FTDL Gross Margin % is 17.01% as of Dec. 2012.

Gross Margin % is calculated as gross profit divided by its revenue. FirsTime Design's Gross Profit for the three months ended in Dec. 2012 was $0.44 Mil. FirsTime Design's Revenue for the three months ended in Dec. 2012 was $2.61 Mil. Therefore, FirsTime Design's Gross Margin % for the quarter that ended in Dec. 2012 was 17.01%.


The historical rank and industry rank for FirsTime Design's Gross Margin % or its related term are showing as below:


FTDL's Gross Margin % is not ranked *
in the Furnishings, Fixtures & Appliances industry.
Industry Median: 29.235
* Ranked among companies with meaningful Gross Margin % only.

FirsTime Design had a gross margin of 17.01% for the quarter that ended in Dec. 2012 => No sustainable competitive advantage

The 5-Year average Growth Rate of Gross Margin for FirsTime Design was 0.00% per year.


FirsTime Design  (OTCPK:FTDL) Gross Margin % Explanation

Warren Buffett believes that firms with excellent long term economics tend to have consistently higher margins.

Durable competitive advantage creates a high Gross Margin % because of the freedom to price in excess of cost. Companies can be categorized by their Gross Margin %

1. Greater than 40% = Durable competitive advantage
2. Less than 40% = Competition eroding margins
3. Less than 20% = no sustainable competitive advantage
Consistency of Gross Margin is key

FirsTime Design had a gross margin of 17.01% for the quarter that ended in Dec. 2012 => No sustainable competitive advantage


Be Aware

If a company loses its competitive advantages, usually its gross margin declines well before its sales declines. Watching Gross Margin % and Operating Margin % closely helps avoid value trap situations.


FirsTime Design Gross Margin % Related Terms


FirsTime Design Gross Margin % Historical Data

* Premium members only.

The historical data trend for FirsTime Design's Gross Margin % can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

FirsTime Design Gross Margin % Chart

FirsTime Design Annual Data
Trend Dec03 Dec04 Dec05 Dec06 Dec07 Dec08 Dec09 Dec10 Dec11 Dec12
Gross Margin %
Get a 7-Day Free Trial Premium Member Only Premium Member Only 19.98 18.72 19.71 20.67 21.67

FirsTime Design Quarterly Data
Mar08 Jun08 Sep08 Dec08 Mar09 Jun09 Sep09 Dec09 Mar10 Jun10 Sep10 Dec10 Mar11 Jun11 Sep11 Dec11 Mar12 Jun12 Sep12 Dec12
Gross Margin % Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 16.43 26.74 25.62 20.54 17.01

FTDL vs EFOI: Gross Margin % Comparison

For the Furnishings, Fixtures & Appliances subindustry, FirsTime Design's Gross Margin %, along with its competitors' market caps and Gross Margin % data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


FirsTime Design Gross Margin % vs Furnishings, Fixtures & Appliances Industry

For the Furnishings, Fixtures & Appliances industry and Consumer Cyclical sector, FirsTime Design's Gross Margin % distribution charts can be found below:

* The bar in red indicates where FirsTime Design's Gross Margin % falls into.



FirsTime Design Gross Margin % Calculation

Gross Margin is the percentage of Gross Profit out of sales or Revenue.

FirsTime Design's Gross Margin for the fiscal year that ended in Dec. 2012 is calculated as

Gross Margin % (A: Dec. 2012 )=Gross Profit (A: Dec. 2012 ) / Revenue (A: Dec. 2012 )
=1.7 / 7.646
=(Revenue - Cost of Goods Sold) / Revenue
=(7.646 - 5.989) / 7.646
=21.67 %

FirsTime Design's Gross Margin for the quarter that ended in Dec. 2012 is calculated as


Gross Margin % (Q: Dec. 2012 )=Gross Profit (Q: Dec. 2012 ) / Revenue (Q: Dec. 2012 )
=0.4 / 2.61
=(Revenue - Cost of Goods Sold) / Revenue
=(2.61 - 2.166) / 2.61
=17.01 %

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

A positive Gross Profit is only the first step for a company to make a net profit. The gross profit needs to be big enough to also cover related labor, equipment, rental, marketing/advertising, research and development and a lot of other costs in selling the products.

Frequently Asked Questions Learn more about Gross Margin % →
What does a Gross Margin % of 17.01% mean?
FirsTime Design (FTDL) has a Gross Margin % of 17.01% as of Dec. 2012. Gross margin is the ratio of total gross profit to net sales. View historical data on FirsTime Design and its competitors.
Is FirsTime Design's Gross Margin % too high?
FirsTime Design's current Gross Margin % is 17.01%. The Furnishings, Fixtures & Appliances industry median Gross Margin % is 29.24. FirsTime Design's value of 17.01% is 41.8% below this industry median.
How does FirsTime Design's Gross Margin % compare to EFOI?
FirsTime Design's Gross Margin % of 17.01% can be compared against companies in the Furnishings, Fixtures & Appliances industry. The industry median Gross Margin % is 29.24. FirsTime Design's value of 17.01% is 41.8% below this benchmark. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Gross Margin % for a Furnishings, Fixtures & Appliances company?
The median Gross Margin % among Furnishings, Fixtures & Appliances companies is 29.24, based on 416 companies in the industry. Companies in the top quartile (top 25%) have a Gross Margin % significantly above this median, while those in the bottom quartile fall well below. However, Gross Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. FirsTime Design's current Gross Margin % of 17.01% is 41.8% below the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Gross Margin % mean?
A high Gross Margin % can signal that a stock is expensive relative to its fundamentals. Gross margin is the ratio of total gross profit to net sales. View historical data on FirsTime Design and its competitors. For the Furnishings, Fixtures & Appliances industry, the median Gross Margin % is 29.24 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. FirsTime Design's current Gross Margin % is 17.01%. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is FirsTime Design stock overvalued right now?
FirsTime Design (FTDL) has a current Gross Margin % of 17.01%. The current Gross Margin % is 17.01% and 41.8% below the Furnishings, Fixtures & Appliances industry median of 29.24. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Gross Margin % calculated?
Gross Margin % is calculated from a company's financial statements. For FirsTime Design (FTDL), the current Gross Margin % is 17.01% as of Dec. 2012. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

FirsTime Design Business Description

Address W237 N2889 Woodgate Road, Suite F, Pewaukee, WI, USA, 53072
FirsTime Design Ltd, through its subsidiaries, designs, imports, and distributes decorative timepieces and other home decor products. It distributes commercial mattresses and bedding accessories. In addition, it offers custom packaging and product merchandising services. It sells its products through retailers in the United States. The group has manufacturing partners in China with some in Egypt, India, Italy, Taiwan, the United States, and Vietnam.