GURU Organic EnergyGUROF 78 Gross Margin % is 63.55% as of Apr. 2026, which is 11% above its 10-year median of 57.29. GuruFocus rates GUROF with a GF Score™ of 78/100 and a GF Value™ of $2.10 (Modestly Overvalued). The stock has 1 warning sign investors should review. Among 115 Beverages - Non-Alcoholic companies, GURU Organic Energy ranks better than 95.65% on this metric.
The historical rank and industry rank for GURU Organic Energy's Gross Margin % or its related term are showing as below:
GUROF'
s Gross Margin % Range Over the Past 10 Years
Min: 52.7 Med: 57.29 Max: 65.94
Current: 65.94
During the past 6 years, the highestGross Margin % of GURU Organic Energy was 65.94%. The lowest was 52.70%. And the median was 57.29%.
GUROF's Gross Margin % is ranked better than 95.65% of 115
companies
in the Beverages - Non-Alcoholic industry
Industry Median: 38.43
vs GUROF: 65.94
GURU Organic Energy had a gross margin of 63.55% for the quarter that ended in Apr. 2026 => Durable competitive advantage
The 5-Year average Growth Rate of Gross Margin for GURU Organic Energy was -0.40% per year.
GURU Organic Energy (OTCPK:GUROF) Gross Margin % Explanation
Warren Buffett believes that firms with excellent long term economics tend to have consistently higher margins.
Durable competitive advantage creates a high Gross Margin % because of the freedom to price in excess of cost. Companies can be categorized by their Gross Margin %
1. Greater than 40% = Durable competitive advantage
2. Less than 40% = Competition eroding margins
3. Less than 20% = no sustainable competitive advantage
Consistency of Gross Margin is key
GURU Organic Energy had a gross margin of 63.55% for the quarter that ended in Apr. 2026 => Durable competitive advantage
Be Aware
If a company loses its competitive advantages, usually its gross margin declines well before its sales declines. Watching Gross Margin % and Operating Margin % closely helps avoid value trap situations.
GURU Organic Energy Gross Margin % Related Terms
GURU Organic Energy Gross Margin % Historical Data
* Premium members only.
The historical data trend for GURU Organic Energy's Gross Margin % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Beverages - Non-Alcoholic subindustry, GURU Organic Energy's Gross Margin %, along with its competitors' market caps and Gross Margin % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
GURU Organic Energy Gross Margin % vs Beverages - Non-Alcoholic Industry
For the Beverages - Non-Alcoholic industry and Consumer Defensive sector, GURU Organic Energy's Gross Margin % distribution charts can be found below:
* The bar in red indicates where GURU Organic Energy's Gross Margin % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
A positive Gross Profit is only the first step for a company to make a net profit. The gross profit needs to be big enough to also cover related labor, equipment, rental, marketing/advertising, research and development and a lot of other costs in selling the products.
GURU Organic Energy (GUROF) has a Gross Margin % of 63.55% as of Apr. 2026. Gross margin is the ratio of total gross profit to net sales. View historical data on GURU Organic Energy and its competitors. This is 11% above median its historical median of 57.29. Over the past decade, GURU Organic Energy's Gross Margin % has ranged from 52.70 to 65.94. According to the industry distribution chart, GURU Organic Energy ranks #5 out of 115 companies in the Beverages - Non-Alcoholic industry, placing it in the top 4.3%.
Is GURU Organic Energy's Gross Margin % too high?
GURU Organic Energy's current Gross Margin % of 63.55% is 11% above median its 10-year median of 57.29. Over the past 10 years, this metric has ranged from a low of 52.70 to a high of 65.94. The Beverages - Non-Alcoholic industry median Gross Margin % is 38.43. GURU Organic Energy's value of 63.55% is 65.4% above this industry median. Based on the distribution chart, GURU Organic Energy ranks #5 out of 115 companies in the Beverages - Non-Alcoholic industry, which is in the top quartile — a strong position relative to peers. Overall, GURU Organic Energy has a GF Score™ of 78/100 and is considered Modestly Overvalued, reflecting its overall financial health beyond just this single metric.
How does GURU Organic Energy's Gross Margin % compare to KO and PEP?
According to the Beverages - Non-Alcoholic industry distribution chart, GURU Organic Energy ranks #5 out of 115 companies for Gross Margin %. This places GURU Organic Energy in the top 4% of its industry — outperforming the majority of peers. The industry median Gross Margin % is 38.43. GURU Organic Energy's value of 63.55% is 65.4% above this benchmark. Historically, GURU Organic Energy's own Gross Margin % has ranged from 52.70 to 65.94 over the past decade. While the company's 10-year median is 57.29 vs. the industry median of 38.43, GURU Organic Energy has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Gross Margin % for a Beverages - Non-Alcoholic company?
The median Gross Margin % among Beverages - Non-Alcoholic companies is 38.43, based on 115 companies in the industry. Companies in the top quartile (top 25%) have a Gross Margin % significantly above this median, while those in the bottom quartile fall well below. However, Gross Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. GURU Organic Energy's current Gross Margin % of 63.55% is 65.4% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Gross Margin % mean?
A high Gross Margin % can signal that a stock is expensive relative to its fundamentals. Gross margin is the ratio of total gross profit to net sales. View historical data on GURU Organic Energy and its competitors. For the Beverages - Non-Alcoholic industry, the median Gross Margin % is 38.43 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. GURU Organic Energy's current Gross Margin % is 63.55%, which is 11% above median its own 10-year median of 57.29. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is GURU Organic Energy stock overvalued right now?
Based on GuruFocus' analysis, GURU Organic Energy (GUROF) is currently considered Modestly Overvalued. The stock's GF Value™ is $2.10, compared to a current price of $2.60 — trading 23.6% above its estimated fair value. The current Gross Margin % is 63.55%, which is 11% above median its 10-year median of 57.29 and 65.4% above the Beverages - Non-Alcoholic industry median of 38.43. GURU Organic Energy's overall GF Score™ is 78/100 with 1 warning sign to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Gross Margin % calculated?
Gross Margin % is calculated from a company's financial statements. For GURU Organic Energy (GUROF), the current Gross Margin % is 63.55% as of Apr. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is GURU Organic Energy (GUROF) Overvalued in 2026?
Based on GuruFocus' analysis, GURU Organic Energy stock appears to be overvalued.
The current stock price of $2.60 is trading 23.6% above its estimated GF Value™ of $2.10.
GuruFocus considers GURU Organic Energy to be Modestly Overvalued.
Key valuation signals for GUROF:
Gross Margin %: 63.55% (11% above median its 10-year median of 57.29)
GF Value™: $2.10 vs. price of $2.60 (23.6% above fair value)
Industry Position: 65.4% above the Beverages - Non-Alcoholic median (#5 of 115)
No single metric tells the full story. See the GUROF stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
GURU Organic Energy Corp is a wellness company. The company is engaged in the business of manufacturing, marketing, and distribution of organic energy drinks. Geographically, the company derives a majority of its revenue from Canada and also has a presence in the United States. Some of its product includes GURU Organic Energy - Yerba Mate; GURU Energy Water - Grapefruit; GURU Energy Water - Pomegranate; Functional teas, GURU Organic Energy - Matcha and others.
78GF Score
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