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Want Want China HoldingsHKSE:00151 +2.40%87 Gross Margin % is 46.20% as of Sep. 2025, which is 1% below its 10-year median of 46.60. GuruFocus rates HKSE:00151 with a GF Score™ of 87/100 and a GF Value™ of HK$5.09 (Significantly Undervalued). The stock has 3 warning signs investors should review. Among 1,906 Consumer Packaged Goods companies, Want Want China Holdings ranks better than 81.85% on this metric.
HKSE:00151's Gross Margin % is ranked better than 81.85% of 1906
companies
in the Consumer Packaged Goods industry
Industry Median: 26.355
vs HKSE:00151: 46.30
Want Want China Holdings had a gross margin of 46.20% for the quarter that ended in Sep. 2025 => Durable competitive advantage
The 5-Year average Growth Rate of Gross Margin for Want Want China Holdings was -0.50% per year.
Want Want China Holdings (HKSE:00151) Gross Margin % Explanation
Warren Buffett believes that firms with excellent long term economics tend to have consistently higher margins.
Durable competitive advantage creates a high Gross Margin % because of the freedom to price in excess of cost. Companies can be categorized by their Gross Margin %
1. Greater than 40% = Durable competitive advantage
2. Less than 40% = Competition eroding margins
3. Less than 20% = no sustainable competitive advantage
Consistency of Gross Margin is key
Want Want China Holdings had a gross margin of 46.20% for the quarter that ended in Sep. 2025 => Durable competitive advantage
Be Aware
If a company loses its competitive advantages, usually its gross margin declines well before its sales declines. Watching Gross Margin % and Operating Margin % closely helps avoid value trap situations.
Want Want China Holdings Gross Margin % Related Terms
Want Want China Holdings Gross Margin % Historical Data
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Packaged Foods subindustry, Want Want China Holdings's Gross Margin %, along with its competitors' market caps and Gross Margin % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Want Want China Holdings Gross Margin % vs Consumer Packaged Goods Industry
For the Consumer Packaged Goods industry and Consumer Defensive sector, Want Want China Holdings's Gross Margin % distribution charts can be found below:
* The bar in red indicates where Want Want China Holdings's Gross Margin % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
A positive Gross Profit is only the first step for a company to make a net profit. The gross profit needs to be big enough to also cover related labor, equipment, rental, marketing/advertising, research and development and a lot of other costs in selling the products.
Want Want China Holdings (HKSE:00151) has a Gross Margin % of 46.20% as of Sep. 2025. Gross margin is the ratio of total gross profit to net sales. View historical data on Want Want China Holdings and its competitors. This is near median its historical median of 46.60. Over the past decade, Want Want China Holdings' Gross Margin % has ranged from 43.89 to 48.21. According to the industry distribution chart, Want Want China Holdings ranks #346 out of 1906 companies in the Consumer Packaged Goods industry, placing it in the top 18.2%.
Is Want Want China Holdings' Gross Margin % too high?
Want Want China Holdings' current Gross Margin % of 46.20% is near median its 10-year median of 46.60. Over the past 10 years, this metric has ranged from a low of 43.89 to a high of 48.21. The Consumer Packaged Goods industry median Gross Margin % is 26.36. Want Want China Holdings' value of 46.20% is 75.3% above this industry median. Based on the distribution chart, Want Want China Holdings ranks #346 out of 1906 companies in the Consumer Packaged Goods industry, which is in the top quartile — a strong position relative to peers. Overall, Want Want China Holdings has a GF Score™ of 87/100 and is considered Significantly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Want Want China Holdings' Gross Margin % compare to KHC and GIS?
According to the Consumer Packaged Goods industry distribution chart, Want Want China Holdings ranks #346 out of 1906 companies for Gross Margin %. This places Want Want China Holdings in the top 18% of its industry — outperforming the majority of peers. The industry median Gross Margin % is 26.36. Want Want China Holdings' value of 46.20% is 75.3% above this benchmark. Historically, Want Want China Holdings' own Gross Margin % has ranged from 43.89 to 48.21 over the past decade. While the company's 10-year median is 46.60 vs. the industry median of 26.36, Want Want China Holdings has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Gross Margin % for a Consumer Packaged Goods company?
The median Gross Margin % among Consumer Packaged Goods companies is 26.36, based on 1,906 companies in the industry. Companies in the top quartile (top 25%) have a Gross Margin % significantly above this median, while those in the bottom quartile fall well below. However, Gross Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Want Want China Holdings's current Gross Margin % of 46.20% is 75.3% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Gross Margin % mean?
A high Gross Margin % can signal that a stock is expensive relative to its fundamentals. Gross margin is the ratio of total gross profit to net sales. View historical data on Want Want China Holdings and its competitors. For the Consumer Packaged Goods industry, the median Gross Margin % is 26.36 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Want Want China Holdings's current Gross Margin % is 46.20%, which is near median its own 10-year median of 46.60. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Want Want China Holdings stock overvalued right now?
Based on GuruFocus' analysis, Want Want China Holdings (HKSE:00151) is currently considered Significantly Undervalued. The stock's GF Value™ is HK$5.09, compared to a current price of HK$3.41 — trading 33% below its estimated fair value. The current Gross Margin % is 46.20%, which is near median its 10-year median of 46.60 and 75.3% above the Consumer Packaged Goods industry median of 26.36. Want Want China Holdings' overall GF Score™ is 87/100 with 3 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Gross Margin % calculated?
Gross Margin % is calculated from a company's financial statements. For Want Want China Holdings (HKSE:00151), the current Gross Margin % is 46.20% as of Sep. 2025. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Want Want China Holdings (HKSE:00151) Overvalued in 2026?
Based on GuruFocus' analysis, Want Want China Holdings stock appears to be undervalued.
The current stock price of HK$3.41 is trading 33% below its estimated GF Value™ of HK$5.09.
GuruFocus considers Want Want China Holdings to be Significantly Undervalued.
Key valuation signals for HKSE:00151:
Gross Margin %: 46.20% (near median its 10-year median of 46.60)
GF Value™: HK$5.09 vs. price of HK$3.41 (33% below fair value)
Industry Position: 75.3% above the Consumer Packaged Goods median (#346 of 1906)
No single metric tells the full story. See the HKSE:00151 stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Want Want is a leading player in the China packaged food and beverage sector. The company was founded in 1962 in Taiwan and entered the mainland Chinese market in 1989. Its flagship products, such as Hot-Kid milk and Want Want rice crackers, are market leaders in the respective segments. With a primary focus on mainland China, the company also exports to overseas markets. As of March 2025, Want Want China had 419 sales offices, 35 production bases, and 89 factories on the Chinese mainland and worked with around 10,000 distributors.
87GF Score
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