Travel Expert (Asia) Enterprises (HKSE:01235) Gross Margin %: 28.99% (As of Sep. 2025) — 54% Below Median

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HKSE:01235 Travel Expert (Asia) Enterprises Ltd HKSE:01235
45 GF Score
Price HK$0.19
GF Value HK$0.40
Valuation Significantly Undervalued
! 8 Warning Signs
View Full Analysis

What is Travel Expert (Asia) Enterprises Gross Margin %?

Travel Expert (Asia) Enterprises HKSE:01235 45 Gross Margin % is 28.99% as of Sep. 2025, which is 54% below its 10-year median of 63.57. GuruFocus rates HKSE:01235 with a GF Score™ of 45/100 and a GF Value™ of HK$0.40 (Significantly Undervalued). The stock has 8 warning signs investors should review. Among 789 Travel & Leisure companies, Travel Expert (Asia) Enterprises ranks worse than 74.4% on this metric.

Gross Margin % is calculated as gross profit divided by its revenue. Travel Expert (Asia) Enterprises's Gross Profit for the six months ended in Sep. 2025 was HK$42.9 Mil. Travel Expert (Asia) Enterprises's Revenue for the six months ended in Sep. 2025 was HK$148.0 Mil. Therefore, Travel Expert (Asia) Enterprises's Gross Margin % for the quarter that ended in Sep. 2025 was 28.99%.

Warning Sign:

Travel Expert (Asia) Enterprises Ltd gross margin has been in long-term decline. The average rate of decline per year is -12.9%.


The historical rank and industry rank for Travel Expert (Asia) Enterprises's Gross Margin % or its related term are showing as below:

HKSE:01235' s Gross Margin % Range Over the Past 10 Years
Min: 27.59   Med: 63.57   Max: 90.11
Current: 27.59


During the past 13 years, the highest Gross Margin % of Travel Expert (Asia) Enterprises was 90.11%. The lowest was 27.59%. And the median was 63.57%.

HKSE:01235's Gross Margin % is ranked worse than
74.4% of 789 companies
in the Travel & Leisure industry
Industry Median: 43.52 vs HKSE:01235: 27.59

Travel Expert (Asia) Enterprises had a gross margin of 28.99% for the quarter that ended in Sep. 2025 => Competition eroding margins

The 5-Year average Growth Rate of Gross Margin for Travel Expert (Asia) Enterprises was -12.90% per year.


Travel Expert (Asia) Enterprises  (HKSE:01235) Gross Margin % Explanation

Warren Buffett believes that firms with excellent long term economics tend to have consistently higher margins.

Durable competitive advantage creates a high Gross Margin % because of the freedom to price in excess of cost. Companies can be categorized by their Gross Margin %

1. Greater than 40% = Durable competitive advantage
2. Less than 40% = Competition eroding margins
3. Less than 20% = no sustainable competitive advantage
Consistency of Gross Margin is key

Travel Expert (Asia) Enterprises had a gross margin of 28.99% for the quarter that ended in Sep. 2025 => Competition eroding margins


Be Aware

If a company loses its competitive advantages, usually its gross margin declines well before its sales declines. Watching Gross Margin % and Operating Margin % closely helps avoid value trap situations.


Travel Expert (Asia) Enterprises Gross Margin % Related Terms


Travel Expert (Asia) Enterprises Gross Margin % Historical Data

* Premium members only.

The historical data trend for Travel Expert (Asia) Enterprises's Gross Margin % can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Travel Expert (Asia) Enterprises Gross Margin % Chart

Travel Expert (Asia) Enterprises Annual Data
Trend Mar17 Mar18 Mar19 Mar20 Mar21 Mar22 Mar23 Mar24 Mar25 Mar26
Gross Margin %
Get a 7-Day Free Trial Premium Member Only Premium Member Only 54.01 54.80 43.20 33.69 27.59

Travel Expert (Asia) Enterprises Semi-Annual Data
Sep16 Mar17 Sep17 Mar18 Sep18 Mar19 Sep19 Mar20 Sep20 Mar21 Sep21 Mar22 Sep22 Mar23 Sep23 Mar24 Sep24 Mar25 Sep25 Mar26
Gross Margin % Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 37.79 36.73 31.22 28.99 26.61

HKSE:01235 vs BKNG, ABNB, RCL: Gross Margin % Comparison

For the Travel Services subindustry, Travel Expert (Asia) Enterprises's Gross Margin %, along with its competitors' market caps and Gross Margin % data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Travel Expert (Asia) Enterprises Gross Margin % vs Travel & Leisure Industry

For the Travel & Leisure industry and Consumer Cyclical sector, Travel Expert (Asia) Enterprises's Gross Margin % distribution charts can be found below:

* The bar in red indicates where Travel Expert (Asia) Enterprises's Gross Margin % falls into.


HKSE:01235
45GF Score
Travel Expert (Asia) Enterprises Ltd HKSE:01235
Gross Margin % is just one metric. See GF Score™, valuation, warning signs, and more.
View Full Analysis

Travel Expert (Asia) Enterprises Gross Margin % Calculation

Gross Margin is the percentage of Gross Profit out of sales or Revenue.

Travel Expert (Asia) Enterprises's Gross Margin for the fiscal year that ended in Mar. 2025 is calculated as

Gross Margin % (A: Mar. 2025 )=Gross Profit (A: Mar. 2025 ) / Revenue (A: Mar. 2025 )
=86 / 255.244
=(Revenue - Cost of Goods Sold) / Revenue
=(255.244 - 169.247) / 255.244
=33.69 %

Travel Expert (Asia) Enterprises's Gross Margin for the quarter that ended in Sep. 2025 is calculated as


Gross Margin % (Q: Sep. 2025 )=Gross Profit (Q: Sep. 2025 ) / Revenue (Q: Sep. 2025 )
=42.9 / 148.026
=(Revenue - Cost of Goods Sold) / Revenue
=(148.026 - 105.11) / 148.026
=28.99 %

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

A positive Gross Profit is only the first step for a company to make a net profit. The gross profit needs to be big enough to also cover related labor, equipment, rental, marketing/advertising, research and development and a lot of other costs in selling the products.

Frequently Asked Questions Learn more about Gross Margin % →
What does a Gross Margin % of 28.99% mean?
Travel Expert (Asia) Enterprises (HKSE:01235) has a Gross Margin % of 28.99% as of Sep. 2025. Gross margin is the ratio of total gross profit to net sales. View historical data on Travel Expert (Asia) Enterprises and its competitors. This is 54% below median its historical median of 63.57. Over the past decade, Travel Expert (Asia) Enterprises' Gross Margin % has ranged from 27.59 to 90.11. According to the industry distribution chart, Travel Expert (Asia) Enterprises ranks #587 out of 789 companies in the Travel & Leisure industry, placing it in the top 74.4%.
Is Travel Expert (Asia) Enterprises' Gross Margin % too high?
Travel Expert (Asia) Enterprises' current Gross Margin % of 28.99% is 54% below median its 10-year median of 63.57. Over the past 10 years, this metric has ranged from a low of 27.59 to a high of 90.11. The Travel & Leisure industry median Gross Margin % is 43.52. Travel Expert (Asia) Enterprises' value of 28.99% is 33.4% below this industry median. Based on the distribution chart, Travel Expert (Asia) Enterprises ranks #587 out of 789 companies in the Travel & Leisure industry, which is below the industry midpoint. Overall, Travel Expert (Asia) Enterprises has a GF Score™ of 45/100 and is considered Significantly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Travel Expert (Asia) Enterprises' Gross Margin % compare to BKNG and ABNB?
According to the Travel & Leisure industry distribution chart, Travel Expert (Asia) Enterprises ranks #587 out of 789 companies for Gross Margin %. This places Travel Expert (Asia) Enterprises in the lower half of its industry. The industry median Gross Margin % is 43.52. Travel Expert (Asia) Enterprises' value of 28.99% is 33.4% below this benchmark. Historically, Travel Expert (Asia) Enterprises' own Gross Margin % has ranged from 27.59 to 90.11 over the past decade. While the company's 10-year median is 63.57 vs. the industry median of 43.52, Travel Expert (Asia) Enterprises has consistently been below the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Gross Margin % for a Travel & Leisure company?
The median Gross Margin % among Travel & Leisure companies is 43.52, based on 789 companies in the industry. Companies in the top quartile (top 25%) have a Gross Margin % significantly above this median, while those in the bottom quartile fall well below. However, Gross Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Travel Expert (Asia) Enterprises's current Gross Margin % of 28.99% is 33.4% below the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Gross Margin % mean?
A high Gross Margin % can signal that a stock is expensive relative to its fundamentals. Gross margin is the ratio of total gross profit to net sales. View historical data on Travel Expert (Asia) Enterprises and its competitors. For the Travel & Leisure industry, the median Gross Margin % is 43.52 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Travel Expert (Asia) Enterprises's current Gross Margin % is 28.99%, which is 54% below median its own 10-year median of 63.57. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Travel Expert (Asia) Enterprises stock overvalued right now?
Based on GuruFocus' analysis, Travel Expert (Asia) Enterprises (HKSE:01235) is currently considered Significantly Undervalued. The stock's GF Value™ is HK$0.40, compared to a current price of HK$0.19 — trading 52.5% below its estimated fair value. The current Gross Margin % is 28.99%, which is 54% below median its 10-year median of 63.57 and 33.4% below the Travel & Leisure industry median of 43.52. Travel Expert (Asia) Enterprises' overall GF Score™ is 45/100 with 8 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Gross Margin % calculated?
Gross Margin % is calculated from a company's financial statements. For Travel Expert (Asia) Enterprises (HKSE:01235), the current Gross Margin % is 28.99% as of Sep. 2025. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Travel Expert (Asia) Enterprises (HKSE:01235) Overvalued in 2026?

Based on GuruFocus' analysis, Travel Expert (Asia) Enterprises stock appears to be undervalued. The current stock price of HK$0.19 is trading 52.5% below its estimated GF Value™ of HK$0.40. GuruFocus considers Travel Expert (Asia) Enterprises to be Significantly Undervalued.

Key valuation signals for HKSE:01235:

  • Gross Margin %: 28.99% (54% below median its 10-year median of 63.57)
  • GF Value™: HK$0.40 vs. price of HK$0.19 (52.5% below fair value)
  • GF Score™: 45/100 with 8 warning signs
  • Industry Position: 33.4% below the Travel & Leisure median (#587 of 789)

No single metric tells the full story. See the HKSE:01235 stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Travel Expert (Asia) Enterprises Business Description

Address No. 160 Gloucester Road, 5th Floor, Overseas Trust Bank Building, Wanchai, Hong Kong, HKG
Travel Expert (Asia) Enterprises Ltd is an investment holding company. It is engaged in the provision of services relating to sales of travel-related products, sales of package tours, food and beverage, and investment in treasury activities. It derives the majority of its revenue from the Sales of package tours. Geographically, it operates from Hong Kong and the PRC. The group generates the majority of its revenue from Hong Kong.
45GF Score

Get the complete analysis for HKSE:01235

Gross Margin % is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

HK$0.19
Price
HK$0.40
GF Value