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Star Plus Legend HoldingsHKSE:06683 -2.60%71 Gross Margin % is 23.43% as of Dec. 2025, which is 62% below its 10-year median of 62.24. GuruFocus rates HKSE:06683 with a GF Score™ of 71/100 and a GF Value™ of HK$7.76 (Possible Value Trap). The stock has 8 warning signs investors should review. Among 1,915 Consumer Packaged Goods companies, Star Plus Legend Holdings ranks better than 57.7% on this metric.
HKSE:06683's Gross Margin % is ranked better than 57.7% of 1915
companies
in the Consumer Packaged Goods industry
Industry Median: 26.34
vs HKSE:06683: 29.64
Star Plus Legend Holdings had a gross margin of 23.43% for the quarter that ended in Dec. 2025 => Competition eroding margins
Star Plus Legend Holdings (HKSE:06683) Gross Margin % Explanation
Warren Buffett believes that firms with excellent long term economics tend to have consistently higher margins.
Durable competitive advantage creates a high Gross Margin % because of the freedom to price in excess of cost. Companies can be categorized by their Gross Margin %
1. Greater than 40% = Durable competitive advantage
2. Less than 40% = Competition eroding margins
3. Less than 20% = no sustainable competitive advantage
Consistency of Gross Margin is key
Star Plus Legend Holdings had a gross margin of 23.43% for the quarter that ended in Dec. 2025 => Competition eroding margins
Be Aware
If a company loses its competitive advantages, usually its gross margin declines well before its sales declines. Watching Gross Margin % and Operating Margin % closely helps avoid value trap situations.
Star Plus Legend Holdings Gross Margin % Related Terms
Star Plus Legend Holdings Gross Margin % Historical Data
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Packaged Foods subindustry, Star Plus Legend Holdings's Gross Margin %, along with its competitors' market caps and Gross Margin % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Star Plus Legend Holdings Gross Margin % vs Consumer Packaged Goods Industry
For the Consumer Packaged Goods industry and Consumer Defensive sector, Star Plus Legend Holdings's Gross Margin % distribution charts can be found below:
* The bar in red indicates where Star Plus Legend Holdings's Gross Margin % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
A positive Gross Profit is only the first step for a company to make a net profit. The gross profit needs to be big enough to also cover related labor, equipment, rental, marketing/advertising, research and development and a lot of other costs in selling the products.
Star Plus Legend Holdings (HKSE:06683) has a Gross Margin % of 23.43% as of Dec. 2025. Gross margin is the ratio of total gross profit to net sales. View historical data on Star Plus Legend Holdings and its competitors. This is 62% below median its historical median of 62.24. Over the past decade, Star Plus Legend Holdings' Gross Margin % has ranged from 29.64 to 65.38. According to the industry distribution chart, Star Plus Legend Holdings ranks #810 out of 1915 companies in the Consumer Packaged Goods industry, placing it in the top 42.3%.
Is Star Plus Legend Holdings' Gross Margin % too high?
Star Plus Legend Holdings' current Gross Margin % of 23.43% is 62% below median its 10-year median of 62.24. Over the past 10 years, this metric has ranged from a low of 29.64 to a high of 65.38. The Consumer Packaged Goods industry median Gross Margin % is 26.34. Star Plus Legend Holdings' value of 23.43% is 11% below this industry median. Based on the distribution chart, Star Plus Legend Holdings ranks #810 out of 1915 companies in the Consumer Packaged Goods industry, which is above the industry midpoint. Overall, Star Plus Legend Holdings has a GF Score™ of 71/100 and is considered Possible Value Trap, reflecting its overall financial health beyond just this single metric.
How does Star Plus Legend Holdings' Gross Margin % compare to KHC and GIS?
According to the Consumer Packaged Goods industry distribution chart, Star Plus Legend Holdings ranks #810 out of 1915 companies for Gross Margin %. This puts Star Plus Legend Holdings in the upper half of its industry. The industry median Gross Margin % is 26.34. Star Plus Legend Holdings' value of 23.43% is 11% below this benchmark. Historically, Star Plus Legend Holdings' own Gross Margin % has ranged from 29.64 to 65.38 over the past decade. While the company's 10-year median is 62.24 vs. the industry median of 26.34, Star Plus Legend Holdings has consistently been below the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Gross Margin % for a Consumer Packaged Goods company?
The median Gross Margin % among Consumer Packaged Goods companies is 26.34, based on 1,915 companies in the industry. Companies in the top quartile (top 25%) have a Gross Margin % significantly above this median, while those in the bottom quartile fall well below. However, Gross Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Star Plus Legend Holdings's current Gross Margin % of 23.43% is 11% below the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Gross Margin % mean?
A high Gross Margin % can signal that a stock is expensive relative to its fundamentals. Gross margin is the ratio of total gross profit to net sales. View historical data on Star Plus Legend Holdings and its competitors. For the Consumer Packaged Goods industry, the median Gross Margin % is 26.34 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Star Plus Legend Holdings's current Gross Margin % is 23.43%, which is 62% below median its own 10-year median of 62.24. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Star Plus Legend Holdings stock overvalued right now?
Based on GuruFocus' analysis, Star Plus Legend Holdings (HKSE:06683) is currently considered Possible Value Trap. The stock's GF Value™ is HK$7.76, compared to a current price of HK$3.94 — trading 49.3% below its estimated fair value. The current Gross Margin % is 23.43%, which is 62% below median its 10-year median of 62.24 and 11% below the Consumer Packaged Goods industry median of 26.34. Star Plus Legend Holdings' overall GF Score™ is 71/100 with 8 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Gross Margin % calculated?
Gross Margin % is calculated from a company's financial statements. For Star Plus Legend Holdings (HKSE:06683), the current Gross Margin % is 23.43% as of Dec. 2025. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Star Plus Legend Holdings (HKSE:06683) Overvalued in 2026?
Based on GuruFocus' analysis, Star Plus Legend Holdings stock appears to be undervalued.
The current stock price of HK$3.94 is trading 49.3% below its estimated GF Value™ of HK$7.76.
GuruFocus considers Star Plus Legend Holdings to be Possible Value Trap.
Key valuation signals for HKSE:06683:
Gross Margin %: 23.43% (62% below median its 10-year median of 62.24)
GF Value™: HK$7.76 vs. price of HK$3.94 (49.3% below fair value)
Industry Position: 11% below the Consumer Packaged Goods median (#810 of 1915)
No single metric tells the full story. See the HKSE:06683 stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Star Plus Legend Holdings Ltd is an investment holding company. The company and its subsidiaries are principally engaged in new retail business and IP creation and operation business in the People's Republic of China. In the new retail business, the company develops and sells health management products and skincare products. It has two segments, namely the new retail segment, which develops and sells health management and skincare products through various online and offline channels; and the IP creation and operation segment, where the Group creates and manages celebrity IPs, provides planning and management services to the production of media contents and events and licenses its celebrity IPs and sells related products. The majority of revenue is derived from the New retail business.
71GF Score
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