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Lit Life HoldingsHKSE:08079 32 Gross Margin % is 52.02% as of Sep. 2025, which is 26% above its 10-year median of 41.42. GuruFocus rates HKSE:08079 with a GF Score™ of 32/100 and a GF Value™ of HK$0.41 (Significantly Overvalued). The stock has 6 warning signs investors should review. Among 306 Retail - Defensive companies, Lit Life Holdings ranks better than 91.5% on this metric.
Lit Life Holdings Ltd gross margin has been in long-term decline. The average rate of decline per year is -9.7%.
The historical rank and industry rank for Lit Life Holdings's Gross Margin % or its related term are showing as below:
HKSE:08079'
s Gross Margin % Range Over the Past 10 Years
Min: 30.71 Med: 41.42 Max: 65.48
Current: 47.93
During the past 13 years, the highestGross Margin % of Lit Life Holdings was 65.48%. The lowest was 30.71%. And the median was 41.42%.
HKSE:08079's Gross Margin % is ranked better than 91.5% of 306
companies
in the Retail - Defensive industry
Industry Median: 24.055
vs HKSE:08079: 47.93
Lit Life Holdings had a gross margin of 52.02% for the quarter that ended in Sep. 2025 => Durable competitive advantage
The 5-Year average Growth Rate of Gross Margin for Lit Life Holdings was -9.70% per year.
Lit Life Holdings (HKSE:08079) Gross Margin % Explanation
Warren Buffett believes that firms with excellent long term economics tend to have consistently higher margins.
Durable competitive advantage creates a high Gross Margin % because of the freedom to price in excess of cost. Companies can be categorized by their Gross Margin %
1. Greater than 40% = Durable competitive advantage
2. Less than 40% = Competition eroding margins
3. Less than 20% = no sustainable competitive advantage
Consistency of Gross Margin is key
Lit Life Holdings had a gross margin of 52.02% for the quarter that ended in Sep. 2025 => Durable competitive advantage
Be Aware
If a company loses its competitive advantages, usually its gross margin declines well before its sales declines. Watching Gross Margin % and Operating Margin % closely helps avoid value trap situations.
Lit Life Holdings Gross Margin % Related Terms
Lit Life Holdings Gross Margin % Historical Data
* Premium members only.
The historical data trend for Lit Life Holdings's Gross Margin % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Grocery Stores subindustry, Lit Life Holdings's Gross Margin %, along with its competitors' market caps and Gross Margin % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Lit Life Holdings Gross Margin % vs Retail - Defensive Industry
For the Retail - Defensive industry and Consumer Defensive sector, Lit Life Holdings's Gross Margin % distribution charts can be found below:
* The bar in red indicates where Lit Life Holdings's Gross Margin % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
A positive Gross Profit is only the first step for a company to make a net profit. The gross profit needs to be big enough to also cover related labor, equipment, rental, marketing/advertising, research and development and a lot of other costs in selling the products.
Lit Life Holdings (HKSE:08079) has a Gross Margin % of 52.02% as of Sep. 2025. Gross margin is the ratio of total gross profit to net sales. View historical data on Lit Life Holdings and its competitors. This is 26% above median its historical median of 41.42. Over the past decade, Lit Life Holdings' Gross Margin % has ranged from 30.71 to 65.48. According to the industry distribution chart, Lit Life Holdings ranks #26 out of 306 companies in the Retail - Defensive industry, placing it in the top 8.5%.
Is Lit Life Holdings' Gross Margin % too high?
Lit Life Holdings' current Gross Margin % of 52.02% is 26% above median its 10-year median of 41.42. Over the past 10 years, this metric has ranged from a low of 30.71 to a high of 65.48. The Retail - Defensive industry median Gross Margin % is 24.06. Lit Life Holdings' value of 52.02% is 116.3% above this industry median. Based on the distribution chart, Lit Life Holdings ranks #26 out of 306 companies in the Retail - Defensive industry, which is in the top quartile — a strong position relative to peers. Overall, Lit Life Holdings has a GF Score™ of 32/100 and is considered Significantly Overvalued, reflecting its overall financial health beyond just this single metric.
How does Lit Life Holdings' Gross Margin % compare to KR?
According to the Retail - Defensive industry distribution chart, Lit Life Holdings ranks #26 out of 306 companies for Gross Margin %. This places Lit Life Holdings in the top 9% of its industry — outperforming the majority of peers. The industry median Gross Margin % is 24.06. Lit Life Holdings' value of 52.02% is 116.3% above this benchmark. Historically, Lit Life Holdings' own Gross Margin % has ranged from 30.71 to 65.48 over the past decade. While the company's 10-year median is 41.42 vs. the industry median of 24.06, Lit Life Holdings has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Gross Margin % for a Retail - Defensive company?
The median Gross Margin % among Retail - Defensive companies is 24.06, based on 306 companies in the industry. Companies in the top quartile (top 25%) have a Gross Margin % significantly above this median, while those in the bottom quartile fall well below. However, Gross Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Lit Life Holdings's current Gross Margin % of 52.02% is 116.3% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Gross Margin % mean?
A high Gross Margin % can signal that a stock is expensive relative to its fundamentals. Gross margin is the ratio of total gross profit to net sales. View historical data on Lit Life Holdings and its competitors. For the Retail - Defensive industry, the median Gross Margin % is 24.06 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Lit Life Holdings's current Gross Margin % is 52.02%, which is 26% above median its own 10-year median of 41.42. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Lit Life Holdings stock overvalued right now?
Based on GuruFocus' analysis, Lit Life Holdings (HKSE:08079) is currently considered Significantly Overvalued. The stock's GF Value™ is HK$0.41, compared to a current price of HK$0.69 — trading 68.3% above its estimated fair value. The current Gross Margin % is 52.02%, which is 26% above median its 10-year median of 41.42 and 116.3% above the Retail - Defensive industry median of 24.06. Lit Life Holdings' overall GF Score™ is 32/100 with 6 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Gross Margin % calculated?
Gross Margin % is calculated from a company's financial statements. For Lit Life Holdings (HKSE:08079), the current Gross Margin % is 52.02% as of Sep. 2025. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Lit Life Holdings (HKSE:08079) Overvalued in 2026?
Based on GuruFocus' analysis, Lit Life Holdings stock appears to be overvalued.
The current stock price of HK$0.69 is trading 68.3% above its estimated GF Value™ of HK$0.41.
GuruFocus considers Lit Life Holdings to be Significantly Overvalued.
Key valuation signals for HKSE:08079:
Gross Margin %: 52.02% (26% above median its 10-year median of 41.42)
GF Value™: HK$0.41 vs. price of HK$0.69 (68.3% above fair value)
Industry Position: 116.3% above the Retail - Defensive median (#26 of 306)
No single metric tells the full story. See the HKSE:08079 stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Wisdomcome Group Holdings Ltd is an investment holding company mainly engaged in the wholesale and retail of groceries. Along with subsidiaries, the Company operates its business through two segments. The Retail and Wholesale segment is principally involved in the groceries retail and wholesale, frozen foods, and coupons, Retail groceries mainly include frozen soup, frozen seafood, personal care products, and stationery. The Money Lending segment is mainly engaged in the money lending business. In addition, the Company is also engaged in financial instruments and quoted shares investment business. All of the group's operations are located in Hong Kong.
32GF Score
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