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MS ConceptHKSE:08447 Gross Margin % is 62.00% as of Mar. 2026, which is 4% below its 10-year median of 64.38. The stock has 4 warning signs investors should review. Among 354 Restaurants companies, MS Concept ranks better than 76.27% on this metric.
Gross Margin % is calculated as gross profit divided by its revenue. MS Concept's Gross Profit for the
six
months ended in Mar. 2026 was HK$67.5 Mil. MS Concept's Revenue for the
six
months ended in Mar. 2026 was HK$108.9 Mil. Therefore, MS Concept's Gross Margin % for the quarter that ended in Mar. 2026 was 62.00%.
The historical rank and industry rank for MS Concept's Gross Margin % or its related term are showing as below:
HKSE:08447'
s Gross Margin % Range Over the Past 10 Years
Min: 59.14 Med: 64.38 Max: 67.95
Current: 62.58
During the past 11 years, the highestGross Margin % of MS Concept was 67.95%. The lowest was 59.14%. And the median was 64.38%.
HKSE:08447's Gross Margin % is ranked better than 76.27% of 354
companies
in the Restaurants industry
Industry Median: 45.645
vs HKSE:08447: 62.58
MS Concept had a gross margin of 62.00% for the quarter that ended in Mar. 2026 => Durable competitive advantage
The 5-Year average Growth Rate of Gross Margin for MS Concept was -0.60% per year.
MS Concept (HKSE:08447) Gross Margin % Explanation
Warren Buffett believes that firms with excellent long term economics tend to have consistently higher margins.
Durable competitive advantage creates a high Gross Margin % because of the freedom to price in excess of cost. Companies can be categorized by their Gross Margin %
1. Greater than 40% = Durable competitive advantage
2. Less than 40% = Competition eroding margins
3. Less than 20% = no sustainable competitive advantage
Consistency of Gross Margin is key
MS Concept had a gross margin of 62.00% for the quarter that ended in Mar. 2026 => Durable competitive advantage
Be Aware
If a company loses its competitive advantages, usually its gross margin declines well before its sales declines. Watching Gross Margin % and Operating Margin % closely helps avoid value trap situations.
MS Concept Gross Margin % Related Terms
MS Concept Gross Margin % Historical Data
* Premium members only.
The historical data trend for MS Concept's Gross Margin % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
HKSE:08447 vs MCD, SBUX, YUM: Gross Margin % Comparison
For the Restaurants subindustry, MS Concept's Gross Margin %, along with its competitors' market caps and Gross Margin % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
MS Concept Gross Margin % vs Restaurants Industry
For the Restaurants industry and Consumer Cyclical sector, MS Concept's Gross Margin % distribution charts can be found below:
* The bar in red indicates where MS Concept's Gross Margin % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
A positive Gross Profit is only the first step for a company to make a net profit. The gross profit needs to be big enough to also cover related labor, equipment, rental, marketing/advertising, research and development and a lot of other costs in selling the products.
MS Concept (HKSE:08447) has a Gross Margin % of 62.00% as of Mar. 2026. Gross margin is the ratio of total gross profit to net sales. View historical data on MS Concept and its competitors. This is near median its historical median of 64.38. Over the past decade, MS Concept's Gross Margin % has ranged from 59.14 to 67.95. According to the industry distribution chart, MS Concept ranks #84 out of 354 companies in the Restaurants industry, placing it in the top 23.7%.
Is MS Concept's Gross Margin % too high?
MS Concept's current Gross Margin % of 62.00% is near median its 10-year median of 64.38. Over the past 10 years, this metric has ranged from a low of 59.14 to a high of 67.95. The Restaurants industry median Gross Margin % is 45.65. MS Concept's value of 62.00% is 35.8% above this industry median. Based on the distribution chart, MS Concept ranks #84 out of 354 companies in the Restaurants industry, which is in the top quartile — a strong position relative to peers.
How does MS Concept's Gross Margin % compare to MCD and SBUX?
According to the Restaurants industry distribution chart, MS Concept ranks #84 out of 354 companies for Gross Margin %. This places MS Concept in the top 24% of its industry — outperforming the majority of peers. The industry median Gross Margin % is 45.65. MS Concept's value of 62.00% is 35.8% above this benchmark. Historically, MS Concept's own Gross Margin % has ranged from 59.14 to 67.95 over the past decade. While the company's 10-year median is 64.38 vs. the industry median of 45.65, MS Concept has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Gross Margin % for a Restaurants company?
The median Gross Margin % among Restaurants companies is 45.65, based on 354 companies in the industry. Companies in the top quartile (top 25%) have a Gross Margin % significantly above this median, while those in the bottom quartile fall well below. However, Gross Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. MS Concept's current Gross Margin % of 62.00% is 35.8% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Gross Margin % mean?
A high Gross Margin % can signal that a stock is expensive relative to its fundamentals. Gross margin is the ratio of total gross profit to net sales. View historical data on MS Concept and its competitors. For the Restaurants industry, the median Gross Margin % is 45.65 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. MS Concept's current Gross Margin % is 62.00%, which is near median its own 10-year median of 64.38. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is MS Concept stock overvalued right now?
Based on GuruFocus' analysis, MS Concept (HKSE:08447) is currently considered Significantly Overvalued. The stock's GF Value™ is HK$0.04, compared to a current price of HK$0.06 — trading 45% above its estimated fair value. The current Gross Margin % is 62.00%, which is near median its 10-year median of 64.38 and 35.8% above the Restaurants industry median of 45.65. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Gross Margin % calculated?
Gross Margin % is calculated from a company's financial statements. For MS Concept (HKSE:08447), the current Gross Margin % is 62.00% as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
MS Concept Ltd is a restaurant group that operates Western and Japanese casual dining restaurants in Hong Kong. The company operates restaurants under various brands namely Bistro Bloom, Bistro Bloom/Marbling, Hana, Sky Bar, and many more. The company derives revenue from restaurant operations that provide catering services.
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