PT Cipta Selera Murni TbkISX:CSMI -6.06%41 Gross Margin % is 61.00% as of Mar. 2026, which is 3% above its 10-year median of 59.13. GuruFocus rates ISX:CSMI with a GF Score™ of 41/100 and a GF Value™ of Rp620.94 (Possible Value Trap). The stock has 4 warning signs investors should review. Among 359 Restaurants companies, PT Cipta Selera Murni Tbk ranks better than 72.98% on this metric.
Warren Buffett believes that firms with excellent long term economics tend to have consistently higher margins.
Durable competitive advantage creates a high Gross Margin % because of the freedom to price in excess of cost. Companies can be categorized by their Gross Margin %
1. Greater than 40% = Durable competitive advantage
2. Less than 40% = Competition eroding margins
3. Less than 20% = no sustainable competitive advantage
Consistency of Gross Margin is key
PT Cipta Selera Murni Tbk had a gross margin of 61.00% for the quarter that ended in Mar. 2026 => Durable competitive advantage
Be Aware
If a company loses its competitive advantages, usually its gross margin declines well before its sales declines. Watching Gross Margin % and Operating Margin % closely helps avoid value trap situations.
PT Cipta Selera Murni Tbk Gross Margin % Related Terms
PT Cipta Selera Murni Tbk Gross Margin % Historical Data
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
ISX:CSMI vs MCD, SBUX, CMG: Gross Margin % Comparison
For the Restaurants subindustry, PT Cipta Selera Murni Tbk's Gross Margin %, along with its competitors' market caps and Gross Margin % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
PT Cipta Selera Murni Tbk Gross Margin % vs Restaurants Industry
For the Restaurants industry and Consumer Cyclical sector, PT Cipta Selera Murni Tbk's Gross Margin % distribution charts can be found below:
* The bar in red indicates where PT Cipta Selera Murni Tbk's Gross Margin % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
A positive Gross Profit is only the first step for a company to make a net profit. The gross profit needs to be big enough to also cover related labor, equipment, rental, marketing/advertising, research and development and a lot of other costs in selling the products.
PT Cipta Selera Murni Tbk (ISX:CSMI) has a Gross Margin % of 61.00% as of Mar. 2026. Gross margin is the ratio of total gross profit to net sales. View historical data on PT Cipta Selera Murni Tbk and its competitors. This is near median its historical median of 59.13. Over the past decade, PT Cipta Selera Murni Tbk's Gross Margin % has ranged from 53.60 to 61.53. According to the industry distribution chart, PT Cipta Selera Murni Tbk ranks #97 out of 359 companies in the Restaurants industry, placing it in the top 27%.
Is PT Cipta Selera Murni Tbk's Gross Margin % too high?
PT Cipta Selera Murni Tbk's current Gross Margin % of 61.00% is near median its 10-year median of 59.13. Over the past 10 years, this metric has ranged from a low of 53.60 to a high of 61.53. The Restaurants industry median Gross Margin % is 45.71. PT Cipta Selera Murni Tbk's value of 61.00% is 33.5% above this industry median. Based on the distribution chart, PT Cipta Selera Murni Tbk ranks #97 out of 359 companies in the Restaurants industry, which is above the industry midpoint. Overall, PT Cipta Selera Murni Tbk has a GF Score™ of 41/100 and is considered Possible Value Trap, reflecting its overall financial health beyond just this single metric.
How does PT Cipta Selera Murni Tbk's Gross Margin % compare to MCD and SBUX?
According to the Restaurants industry distribution chart, PT Cipta Selera Murni Tbk ranks #97 out of 359 companies for Gross Margin %. This puts PT Cipta Selera Murni Tbk in the upper half of its industry. The industry median Gross Margin % is 45.71. PT Cipta Selera Murni Tbk's value of 61.00% is 33.5% above this benchmark. Historically, PT Cipta Selera Murni Tbk's own Gross Margin % has ranged from 53.60 to 61.53 over the past decade. While the company's 10-year median is 59.13 vs. the industry median of 45.71, PT Cipta Selera Murni Tbk has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Gross Margin % for a Restaurants company?
The median Gross Margin % among Restaurants companies is 45.71, based on 359 companies in the industry. Companies in the top quartile (top 25%) have a Gross Margin % significantly above this median, while those in the bottom quartile fall well below. However, Gross Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. PT Cipta Selera Murni Tbk's current Gross Margin % of 61.00% is 33.5% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Gross Margin % mean?
A high Gross Margin % can signal that a stock is expensive relative to its fundamentals. Gross margin is the ratio of total gross profit to net sales. View historical data on PT Cipta Selera Murni Tbk and its competitors. For the Restaurants industry, the median Gross Margin % is 45.71 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. PT Cipta Selera Murni Tbk's current Gross Margin % is 61.00%, which is near median its own 10-year median of 59.13. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is PT Cipta Selera Murni Tbk stock overvalued right now?
Based on GuruFocus' analysis, PT Cipta Selera Murni Tbk (ISX:CSMI) is currently considered Possible Value Trap. The stock's GF Value™ is Rp620.94, compared to a current price of Rp62.00 — trading 90% below its estimated fair value. The current Gross Margin % is 61.00%, which is near median its 10-year median of 59.13 and 33.5% above the Restaurants industry median of 45.71. PT Cipta Selera Murni Tbk's overall GF Score™ is 41/100 with 4 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Gross Margin % calculated?
Gross Margin % is calculated from a company's financial statements. For PT Cipta Selera Murni Tbk (ISX:CSMI), the current Gross Margin % is 61.00% as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is PT Cipta Selera Murni Tbk (ISX:CSMI) Overvalued in 2026?
Based on GuruFocus' analysis, PT Cipta Selera Murni Tbk stock appears to be undervalued.
The current stock price of Rp62.00 is trading 90% below its estimated GF Value™ of Rp620.94.
GuruFocus considers PT Cipta Selera Murni Tbk to be Possible Value Trap.
Key valuation signals for ISX:CSMI:
Gross Margin %: 61.00% (near median its 10-year median of 59.13)
GF Value™: Rp620.94 vs. price of Rp62.00 (90% below fair value)
Industry Position: 33.5% above the Restaurants median (#97 of 359)
No single metric tells the full story. See the ISX:CSMI stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
PT Cipta Selera Murni Tbk is engaged in the quick-service restaurant business as the franchise holder of the U.S.-based Texas Chicken brand in Indonesia. The company offers fried chicken, burgers, wraps, and other fast-food menu items. Its geographical operating segments include Java, Sumatera, Kalimantan, and Sulawesi. It generates the majority of its revenue from the Java region.
41GF Score
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