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Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.
PT Fortune Indonesia TbkISX:FORU -3.96%39 Gross Margin % is 73.45% as of Jun. 2026, which is 72% above its 10-year median of 42.72. GuruFocus rates ISX:FORU with a GF Score™ of 39/100 and a GF Value™ of Rp812.36 (Significantly Overvalued). The stock has 1 warning sign investors should review. Among 942 Media - Diversified companies, PT Fortune Indonesia Tbk ranks better than 76.33% on this metric.
PT Fortune Indonesia Tbk (ISX:FORU) Gross Margin % Explanation
Warren Buffett believes that firms with excellent long term economics tend to have consistently higher margins.
Durable competitive advantage creates a high Gross Margin % because of the freedom to price in excess of cost. Companies can be categorized by their Gross Margin %
1. Greater than 40% = Durable competitive advantage
2. Less than 40% = Competition eroding margins
3. Less than 20% = no sustainable competitive advantage
Consistency of Gross Margin is key
PT Fortune Indonesia Tbk had a gross margin of 73.45% for the quarter that ended in Jun. 2026 => Durable competitive advantage
Be Aware
If a company loses its competitive advantages, usually its gross margin declines well before its sales declines. Watching Gross Margin % and Operating Margin % closely helps avoid value trap situations.
PT Fortune Indonesia Tbk Gross Margin % Related Terms
PT Fortune Indonesia Tbk Gross Margin % Historical Data
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
ISX:FORU vs APP, OMC, TTD: Gross Margin % Comparison
For the Advertising Agencies subindustry, PT Fortune Indonesia Tbk's Gross Margin %, along with its competitors' market caps and Gross Margin % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
PT Fortune Indonesia Tbk Gross Margin % vs Media - Diversified Industry
For the Media - Diversified industry and Communication Services sector, PT Fortune Indonesia Tbk's Gross Margin % distribution charts can be found below:
* The bar in red indicates where PT Fortune Indonesia Tbk's Gross Margin % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
A positive Gross Profit is only the first step for a company to make a net profit. The gross profit needs to be big enough to also cover related labor, equipment, rental, marketing/advertising, research and development and a lot of other costs in selling the products.
PT Fortune Indonesia Tbk (ISX:FORU) has a Gross Margin % of 73.45% as of Jun. 2026. Gross margin is the ratio of total gross profit to net sales. View historical data on PT Fortune Indonesia Tbk and its competitors. This is 72% above median its historical median of 42.72. Over the past decade, PT Fortune Indonesia Tbk's Gross Margin % has ranged from 18.37 to 62.75. According to the industry distribution chart, PT Fortune Indonesia Tbk ranks #223 out of 942 companies in the Media - Diversified industry, placing it in the top 23.7%.
Is PT Fortune Indonesia Tbk's Gross Margin % too high?
PT Fortune Indonesia Tbk's current Gross Margin % of 73.45% is 72% above median its 10-year median of 42.72. Over the past 10 years, this metric has ranged from a low of 18.37 to a high of 62.75. The Media - Diversified industry median Gross Margin % is 38.99. PT Fortune Indonesia Tbk's value of 73.45% is 88.4% above this industry median. Based on the distribution chart, PT Fortune Indonesia Tbk ranks #223 out of 942 companies in the Media - Diversified industry, which is in the top quartile — a strong position relative to peers. Overall, PT Fortune Indonesia Tbk has a GF Score™ of 39/100 and is considered Significantly Overvalued, reflecting its overall financial health beyond just this single metric.
How does PT Fortune Indonesia Tbk's Gross Margin % compare to APP and OMC?
According to the Media - Diversified industry distribution chart, PT Fortune Indonesia Tbk ranks #223 out of 942 companies for Gross Margin %. This places PT Fortune Indonesia Tbk in the top 24% of its industry — outperforming the majority of peers. The industry median Gross Margin % is 38.99. PT Fortune Indonesia Tbk's value of 73.45% is 88.4% above this benchmark. Historically, PT Fortune Indonesia Tbk's own Gross Margin % has ranged from 18.37 to 62.75 over the past decade. While the company's 10-year median is 42.72 vs. the industry median of 38.99, PT Fortune Indonesia Tbk has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Gross Margin % for a Media - Diversified company?
The median Gross Margin % among Media - Diversified companies is 38.99, based on 942 companies in the industry. Companies in the top quartile (top 25%) have a Gross Margin % significantly above this median, while those in the bottom quartile fall well below. However, Gross Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. PT Fortune Indonesia Tbk's current Gross Margin % of 73.45% is 88.4% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Gross Margin % mean?
A high Gross Margin % can signal that a stock is expensive relative to its fundamentals. Gross margin is the ratio of total gross profit to net sales. View historical data on PT Fortune Indonesia Tbk and its competitors. For the Media - Diversified industry, the median Gross Margin % is 38.99 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. PT Fortune Indonesia Tbk's current Gross Margin % is 73.45%, which is 72% above median its own 10-year median of 42.72. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is PT Fortune Indonesia Tbk stock overvalued right now?
Based on GuruFocus' analysis, PT Fortune Indonesia Tbk (ISX:FORU) is currently considered Significantly Overvalued. The stock's GF Value™ is Rp812.36, compared to a current price of Rp2,910.00 — trading 258.2% above its estimated fair value. The current Gross Margin % is 73.45%, which is 72% above median its 10-year median of 42.72 and 88.4% above the Media - Diversified industry median of 38.99. PT Fortune Indonesia Tbk's overall GF Score™ is 39/100 with 1 warning sign to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Gross Margin % calculated?
Gross Margin % is calculated from a company's financial statements. For PT Fortune Indonesia Tbk (ISX:FORU), the current Gross Margin % is 73.45% as of Jun. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is PT Fortune Indonesia Tbk (ISX:FORU) Overvalued in 2026?
Based on GuruFocus' analysis, PT Fortune Indonesia Tbk stock appears to be overvalued.
The current stock price of Rp2,910.00 is trading 258.2% above its estimated GF Value™ of Rp812.36.
GuruFocus considers PT Fortune Indonesia Tbk to be Significantly Overvalued.
Key valuation signals for ISX:FORU:
Gross Margin %: 73.45% (72% above median its 10-year median of 42.72)
GF Value™: Rp812.36 vs. price of Rp2,910.00 (258.2% above fair value)
Industry Position: 88.4% above the Media - Diversified median (#223 of 942)
No single metric tells the full story. See the ISX:FORU stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
PT Fortune Indonesia Tbk is an Indonesia based company engaged in service and printing, which includes advertising, public relations, exhibition and convention, multimedia, promotion, production, and publishing of advertising materials, advertisements, posters, banners, billboards, printing, and publishing of books, magazines, and directories. It operates through the following segments: Integrated Advertising and Public Relations. The company generates maximum revenue from the Integrated segment. It also provides consulting services.
39GF Score
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