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Selling, general, & admin. expense (SGA) includes the direct and indirect costs and all general and administrative expenses of a company. PT Fortune Indonesia Tbk's selling, general, & admin. expense for the
three
months ended in Mar. 2026 was Rp624 Mil.
Its selling, general, & admin. expense for the trailing twelve months (TTM) ended in Mar. 2026 was Rp1,470 Mil.
PT Fortune Indonesia Tbk (ISX:FORU) Selling, General, & Admin. Expense Explanation
An efficient operation keeps SGA costs low and thus has higher profit margin. The percentage of SGA relative to total revenue is an indication of how efficiently the company operates. Compare this percentage among the companies in the same industry is a good way of finding more efficient operations. A comparison of the SGA cost relative to the revenue with the historical value can also be an indication of how efficient the company has become.
Warren Buffett likes companies with consistent SGA as the percentage of gross profit.
Companies with no durable competitive advantage show wild variation in SG&A as % of Gross Profit.
If SGA is less than 30% of Gross Profit, it is fantastic. If SGA is nearing 100%, it is is in highly competitive industry.
PT Fortune Indonesia Tbk Selling, General, & Admin. Expense Related Terms
PT Fortune Indonesia Tbk Selling, General, & Admin. Expense Historical Data
* Premium members only.
The historical data trend for PT Fortune Indonesia Tbk's Selling, General, & Admin. Expense can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
PT Fortune Indonesia Tbk Selling, General, & Admin. Expense Chart
ISX:FORU vs APP, OMC, TTD: Selling, General, & Admin. Expense Comparison
For the Advertising Agencies subindustry, PT Fortune Indonesia Tbk's Selling, General, & Admin. Expense, along with its competitors' market caps and Selling, General, & Admin. Expense data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
PT Fortune Indonesia Tbk Selling, General, & Admin. Expense vs Media - Diversified Industry
For the Media - Diversified industry and Communication Services sector, PT Fortune Indonesia Tbk's Selling, General, & Admin. Expense distribution charts can be found below:
* The bar in red indicates where PT Fortune Indonesia Tbk's Selling, General, & Admin. Expense falls into.
PT Fortune Indonesia Tbk Selling, General, & Admin. Expense Calculation
Selling, General, & Admin. Expense (SGA) includes the direct and indirect costs and all general and administrative expenses of a company. For instance, personnel cost, advertising, rent, communication costs are all part of SGA.
Selling, General, & Admin. Expense for the trailing twelve months (TTM) ended in Mar. 2026 adds up the quarterly data reported by the company within the most recent 12 months, which was Rp1,470 Mil.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
What does a Selling, General, & Admin. Expense of Rp1,470 Mil mean?
PT Fortune Indonesia Tbk (ISX:FORU) has a Selling, General, & Admin. Expense of Rp1,470 Mil as of Mar. 2026. Selling, general and admin expense is the total cost for direct, indirect, general and administrative activities. View historical data on PT Fortune Indonesia Tbk and its competitors.
Is PT Fortune Indonesia Tbk's Selling, General, & Admin. Expense too high?
PT Fortune Indonesia Tbk's current Selling, General, & Admin. Expense is Rp1,470 Mil. Overall, PT Fortune Indonesia Tbk has a GF Score™ of 38/100 and is considered Significantly Overvalued, reflecting its overall financial health beyond just this single metric.
How does PT Fortune Indonesia Tbk's Selling, General, & Admin. Expense compare to APP and OMC?
PT Fortune Indonesia Tbk's Selling, General, & Admin. Expense of Rp1,470 Mil can be compared against companies in the Media - Diversified industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Selling, General, & Admin. Expense for a Media - Diversified company?
A good Selling, General, & Admin. Expense depends on the Media - Diversified industry context. However, Selling, General, & Admin. Expense should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Selling, General, & Admin. Expense mean?
A high Selling, General, & Admin. Expense can signal that a stock is expensive relative to its fundamentals. Selling, general and admin expense is the total cost for direct, indirect, general and administrative activities. View historical data on PT Fortune Indonesia Tbk and its competitors. PT Fortune Indonesia Tbk's current Selling, General, & Admin. Expense is Rp1,470 Mil. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is PT Fortune Indonesia Tbk stock overvalued right now?
Based on GuruFocus' analysis, PT Fortune Indonesia Tbk (ISX:FORU) is currently considered Significantly Overvalued. The stock's GF Value™ is Rp790.23, compared to a current price of Rp2,740.00 — trading 246.7% above its estimated fair value. The current Selling, General, & Admin. Expense is Rp1,470 Mil. PT Fortune Indonesia Tbk's overall GF Score™ is 38/100 with 1 warning sign to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Selling, General, & Admin. Expense calculated?
Selling, General, & Admin. Expense is calculated from a company's financial statements. For PT Fortune Indonesia Tbk (ISX:FORU), the current Selling, General, & Admin. Expense is Rp1,470 Mil as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is PT Fortune Indonesia Tbk (ISX:FORU) Overvalued in 2026?
Based on GuruFocus' analysis, PT Fortune Indonesia Tbk stock appears to be overvalued.
The current stock price of Rp2,740.00 is trading 246.7% above its estimated GF Value™ of Rp790.23.
GuruFocus considers PT Fortune Indonesia Tbk to be Significantly Overvalued.
Key valuation signals for ISX:FORU:
Selling, General, & Admin. Expense: Rp1,470 Mil
GF Value™: Rp790.23 vs. price of Rp2,740.00 (246.7% above fair value)
No single metric tells the full story. See the ISX:FORU stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
PT Fortune Indonesia Tbk is an Indonesia based company engaged in service and printing, which includes advertising, public relations, exhibition and convention, multimedia, promotion, production, and publishing of advertising materials, advertisements, posters, banners, billboards, printing, and publishing of books, magazines, and directories. It operates through the following segments: Integrated Advertising and Public Relations. The company generates maximum revenue from the Integrated segment. It also provides consulting services.
38GF Score
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Selling, General, & Admin. Expense is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
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