Saga (LSE:SAGA) Gross Margin %: 46.59% (As of Jan. 2026) — 10% Below Median


LSE:SAGA Saga PLC LSE:SAGA
58 GF Score
Price £6.08
GF Value £1.37
Valuation Significantly Overvalued
! 8 Warning Signs
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What is Saga Gross Margin %?

Saga LSE:SAGA +2.18% 58 Gross Margin % is 46.59% as of Jan. 2026, which is 10% below its 10-year median of 51.68. GuruFocus rates LSE:SAGA with a GF Score™ of 58/100 and a GF Value™ of £1.37 (Significantly Overvalued). The stock has 8 warning signs investors should review. Among 61 Insurance companies, Saga ranks better than 57.38% on this metric.

Gross Margin % is calculated as gross profit divided by its revenue. Saga's Gross Profit for the six months ended in Jan. 2026 was £154.6 Mil. Saga's Revenue for the six months ended in Jan. 2026 was £331.8 Mil. Therefore, Saga's Gross Margin % for the quarter that ended in Jan. 2026 was 46.59%.

Warning Sign:

Saga PLC gross margin has been in long-term decline. The average rate of decline per year is -8.1%.


The historical rank and industry rank for Saga's Gross Margin % or its related term are showing as below:

LSE:SAGA' s Gross Margin % Range Over the Past 10 Years
Min: 46.51   Med: 51.68   Max: 70.32
Current: 48.32


During the past 13 years, the highest Gross Margin % of Saga was 70.32%. The lowest was 46.51%. And the median was 51.68%.

LSE:SAGA's Gross Margin % is ranked better than
57.38% of 61 companies
in the Insurance industry
Industry Median: 42.38 vs LSE:SAGA: 48.32

Saga had a gross margin of 46.59% for the quarter that ended in Jan. 2026 => Durable competitive advantage

The 5-Year average Growth Rate of Gross Margin for Saga was -8.10% per year.


Saga  (LSE:SAGA) Gross Margin % Explanation

Warren Buffett believes that firms with excellent long term economics tend to have consistently higher margins.

Durable competitive advantage creates a high Gross Margin % because of the freedom to price in excess of cost. Companies can be categorized by their Gross Margin %

1. Greater than 40% = Durable competitive advantage
2. Less than 40% = Competition eroding margins
3. Less than 20% = no sustainable competitive advantage
Consistency of Gross Margin is key

Saga had a gross margin of 46.59% for the quarter that ended in Jan. 2026 => Durable competitive advantage


Be Aware

If a company loses its competitive advantages, usually its gross margin declines well before its sales declines. Watching Gross Margin % and Operating Margin % closely helps avoid value trap situations.


Saga Gross Margin % Related Terms


Saga Gross Margin % Historical Data

* Premium members only.

The historical data trend for Saga's Gross Margin % can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Saga Gross Margin % Chart

Saga Annual Data
Trend Jan17 Jan18 Jan19 Jan20 Jan21 Jan22 Jan23 Jan24 Jan25 Jan26
Gross Margin %
Get a 7-Day Free Trial Premium Member Only Premium Member Only 62.01 62.56 46.51 47.51 48.32

Saga Semi-Annual Data
Jul16 Jan17 Jul17 Jan18 Jul18 Jan19 Jul19 Jan20 Jul20 Jan21 Jul21 Jan22 Jul22 Jan23 Jul23 Jan24 Jul24 Jan25 Jul25 Jan26
Gross Margin % Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 23.15 48.77 46.19 50.06 46.59

LSE:SAGA vs BRK.A, AIG, HIG: Gross Margin % Comparison

For the Insurance - Diversified subindustry, Saga's Gross Margin %, along with its competitors' market caps and Gross Margin % data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Saga Gross Margin % vs Insurance Industry

For the Insurance industry and Financial Services sector, Saga's Gross Margin % distribution charts can be found below:

* The bar in red indicates where Saga's Gross Margin % falls into.


LSE:SAGA
58GF Score
Saga PLC LSE:SAGA
Gross Margin % is just one metric. See GF Score™, valuation, warning signs, and more.
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Saga Gross Margin % Calculation

Gross Margin is the percentage of Gross Profit out of sales or Revenue.

Saga's Gross Margin for the fiscal year that ended in Jan. 2026 is calculated as

Gross Margin % (A: Jan. 2026 )=Gross Profit (A: Jan. 2026 ) / Revenue (A: Jan. 2026 )
=318.9 / 660
=(Revenue - Cost of Goods Sold) / Revenue
=(660 - 341.1) / 660
=48.32 %

Saga's Gross Margin for the quarter that ended in Jan. 2026 is calculated as


Gross Margin % (Q: Jan. 2026 )=Gross Profit (Q: Jan. 2026 ) / Revenue (Q: Jan. 2026 )
=154.6 / 331.8
=(Revenue - Cost of Goods Sold) / Revenue
=(331.8 - 177.2) / 331.8
=46.59 %

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

A positive Gross Profit is only the first step for a company to make a net profit. The gross profit needs to be big enough to also cover related labor, equipment, rental, marketing/advertising, research and development and a lot of other costs in selling the products.

Frequently Asked Questions Learn more about Gross Margin % →
What does a Gross Margin % of 46.59% mean?
Saga (LSE:SAGA) has a Gross Margin % of 46.59% as of Jan. 2026. Gross margin is the ratio of total gross profit to net sales. View historical data on Saga and its competitors. This is 10% below median its historical median of 51.68. Over the past decade, Saga's Gross Margin % has ranged from 46.51 to 70.32. According to the industry distribution chart, Saga ranks #26 out of 61 companies in the Insurance industry, placing it in the top 42.6%.
Is Saga's Gross Margin % too high?
Saga's current Gross Margin % of 46.59% is 10% below median its 10-year median of 51.68. Over the past 10 years, this metric has ranged from a low of 46.51 to a high of 70.32. The Insurance industry median Gross Margin % is 42.38. Saga's value of 46.59% is 9.9% above this industry median. Based on the distribution chart, Saga ranks #26 out of 61 companies in the Insurance industry, which is above the industry midpoint. Overall, Saga has a GF Score™ of 58/100 and is considered Significantly Overvalued, reflecting its overall financial health beyond just this single metric.
How does Saga's Gross Margin % compare to BRK.A and AIG?
According to the Insurance industry distribution chart, Saga ranks #26 out of 61 companies for Gross Margin %. This puts Saga in the upper half of its industry. The industry median Gross Margin % is 42.38. Saga's value of 46.59% is 9.9% above this benchmark. Historically, Saga's own Gross Margin % has ranged from 46.51 to 70.32 over the past decade. While the company's 10-year median is 51.68 vs. the industry median of 42.38, Saga has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Gross Margin % for an Insurance company?
The median Gross Margin % among Insurance companies is 42.38, based on 61 companies in the industry. Companies in the top quartile (top 25%) have a Gross Margin % significantly above this median, while those in the bottom quartile fall well below. However, Gross Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Saga's current Gross Margin % of 46.59% is 9.9% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Gross Margin % mean?
A high Gross Margin % can signal that a stock is expensive relative to its fundamentals. Gross margin is the ratio of total gross profit to net sales. View historical data on Saga and its competitors. For the Insurance industry, the median Gross Margin % is 42.38 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Saga's current Gross Margin % is 46.59%, which is 10% below median its own 10-year median of 51.68. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Saga stock overvalued right now?
Based on GuruFocus' analysis, Saga (LSE:SAGA) is currently considered Significantly Overvalued. The stock's GF Value™ is £1.37, compared to a current price of £6.08 — trading 343.8% above its estimated fair value. The current Gross Margin % is 46.59%, which is 10% below median its 10-year median of 51.68 and 9.9% above the Insurance industry median of 42.38. Saga's overall GF Score™ is 58/100 with 8 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Gross Margin % calculated?
Gross Margin % is calculated from a company's financial statements. For Saga (LSE:SAGA), the current Gross Margin % is 46.59% as of Jan. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Saga (LSE:SAGA) Overvalued in 2026?

Based on GuruFocus' analysis, Saga stock appears to be overvalued. The current stock price of £6.08 is trading 343.8% above its estimated GF Value™ of £1.37. GuruFocus considers Saga to be Significantly Overvalued.

Key valuation signals for LSE:SAGA:

  • Gross Margin %: 46.59% (10% below median its 10-year median of 51.68)
  • GF Value™: £1.37 vs. price of £6.08 (343.8% above fair value)
  • GF Score™: 58/100 with 8 warning signs
  • Industry Position: 9.9% above the Insurance median (#26 of 61)

No single metric tells the full story. See the LSE:SAGA stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Saga Business Description

Other Exchanges SAGAl:UK65J:Germany
Address 3 Pancras Square, London, GBR, N1C 4AG
Saga PLC is a diversified insurance company that also offers lifestyle products and services. The company operates in two main segments: Insurance, travel and Other. The company generates the vast majority of its revenue from the insurance segment, specifically through premiums and broking revenues. This segment offers retail motor broking, retail home broking, and underwriting products and services. The travel segment provides group tours, holiday packages, and cruises. Saga's customers are people aged 50 and older, and all revenue comes from the United Kingdom.
58GF Score

Get the complete analysis for LSE:SAGA

Gross Margin % is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

£6.08
Price
£1.37
GF Value