Sanderson Design GroupLSE:SDG 50 Gross Margin % is 69.80% as of Jan. 2026, which is 10% above its 10-year median of 63.47. GuruFocus rates LSE:SDG with a GF Score™ of 50/100 and a GF Value™ of £0.72 (Fairly Valued). The stock has 9 warning signs investors should review. Among 415 Furnishings, Fixtures & Appliances companies, Sanderson Design Group ranks better than 99.04% on this metric.
LSE:SDG's Gross Margin % is ranked better than 99.04% of 415
companies
in the Furnishings, Fixtures & Appliances industry
Industry Median: 29.11
vs LSE:SDG: 69.07
Sanderson Design Group had a gross margin of 69.80% for the quarter that ended in Jan. 2026 => Durable competitive advantage
The 5-Year average Growth Rate of Gross Margin for Sanderson Design Group was 2.20% per year.
Sanderson Design Group (LSE:SDG) Gross Margin % Explanation
Warren Buffett believes that firms with excellent long term economics tend to have consistently higher margins.
Durable competitive advantage creates a high Gross Margin % because of the freedom to price in excess of cost. Companies can be categorized by their Gross Margin %
1. Greater than 40% = Durable competitive advantage
2. Less than 40% = Competition eroding margins
3. Less than 20% = no sustainable competitive advantage
Consistency of Gross Margin is key
Sanderson Design Group had a gross margin of 69.80% for the quarter that ended in Jan. 2026 => Durable competitive advantage
Be Aware
If a company loses its competitive advantages, usually its gross margin declines well before its sales declines. Watching Gross Margin % and Operating Margin % closely helps avoid value trap situations.
Sanderson Design Group Gross Margin % Related Terms
Sanderson Design Group Gross Margin % Historical Data
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The historical data trend for Sanderson Design Group's Gross Margin % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
LSE:SDG vs SN, SGI, MHK: Gross Margin % Comparison
For the Furnishings, Fixtures & Appliances subindustry, Sanderson Design Group's Gross Margin %, along with its competitors' market caps and Gross Margin % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Sanderson Design Group Gross Margin % vs Furnishings, Fixtures & Appliances Industry
For the Furnishings, Fixtures & Appliances industry and Consumer Cyclical sector, Sanderson Design Group's Gross Margin % distribution charts can be found below:
* The bar in red indicates where Sanderson Design Group's Gross Margin % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
A positive Gross Profit is only the first step for a company to make a net profit. The gross profit needs to be big enough to also cover related labor, equipment, rental, marketing/advertising, research and development and a lot of other costs in selling the products.
Sanderson Design Group (LSE:SDG) has a Gross Margin % of 69.80% as of Jan. 2026. Gross margin is the ratio of total gross profit to net sales. View historical data on Sanderson Design Group and its competitors. This is 10% above median its historical median of 63.47. Over the past decade, Sanderson Design Group's Gross Margin % has ranged from 59.62 to 69.07. According to the industry distribution chart, Sanderson Design Group ranks #4 out of 415 companies in the Furnishings, Fixtures & Appliances industry, placing it in the top 1%.
Is Sanderson Design Group's Gross Margin % too high?
Sanderson Design Group's current Gross Margin % of 69.80% is 10% above median its 10-year median of 63.47. Over the past 10 years, this metric has ranged from a low of 59.62 to a high of 69.07. The Furnishings, Fixtures & Appliances industry median Gross Margin % is 29.11. Sanderson Design Group's value of 69.80% is 139.8% above this industry median. Based on the distribution chart, Sanderson Design Group ranks #4 out of 415 companies in the Furnishings, Fixtures & Appliances industry, which is in the top quartile — a strong position relative to peers. Overall, Sanderson Design Group has a GF Score™ of 50/100 and is considered Fairly Valued, reflecting its overall financial health beyond just this single metric.
How does Sanderson Design Group's Gross Margin % compare to SN and SGI?
According to the Furnishings, Fixtures & Appliances industry distribution chart, Sanderson Design Group ranks #4 out of 415 companies for Gross Margin %. This places Sanderson Design Group in the top 1% of its industry — outperforming the majority of peers. The industry median Gross Margin % is 29.11. Sanderson Design Group's value of 69.80% is 139.8% above this benchmark. Historically, Sanderson Design Group's own Gross Margin % has ranged from 59.62 to 69.07 over the past decade. While the company's 10-year median is 63.47 vs. the industry median of 29.11, Sanderson Design Group has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Gross Margin % for a Furnishings, Fixtures & Appliances company?
The median Gross Margin % among Furnishings, Fixtures & Appliances companies is 29.11, based on 415 companies in the industry. Companies in the top quartile (top 25%) have a Gross Margin % significantly above this median, while those in the bottom quartile fall well below. However, Gross Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Sanderson Design Group's current Gross Margin % of 69.80% is 139.8% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Gross Margin % mean?
A high Gross Margin % can signal that a stock is expensive relative to its fundamentals. Gross margin is the ratio of total gross profit to net sales. View historical data on Sanderson Design Group and its competitors. For the Furnishings, Fixtures & Appliances industry, the median Gross Margin % is 29.11 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Sanderson Design Group's current Gross Margin % is 69.80%, which is 10% above median its own 10-year median of 63.47. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Sanderson Design Group stock overvalued right now?
Based on GuruFocus' analysis, Sanderson Design Group (LSE:SDG) is currently considered Fairly Valued. The stock's GF Value™ is £0.72, compared to a current price of £0.72 — trading right at its estimated fair value. The current Gross Margin % is 69.80%, which is 10% above median its 10-year median of 63.47 and 139.8% above the Furnishings, Fixtures & Appliances industry median of 29.11. Sanderson Design Group's overall GF Score™ is 50/100 with 9 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Gross Margin % calculated?
Gross Margin % is calculated from a company's financial statements. For Sanderson Design Group (LSE:SDG), the current Gross Margin % is 69.80% as of Jan. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Sanderson Design Group (LSE:SDG) Overvalued in 2026?
Based on GuruFocus' analysis, Sanderson Design Group stock appears to be undervalued.
The current stock price of £0.72 is trading 0% below its estimated GF Value™ of £0.72.
GuruFocus considers Sanderson Design Group to be Fairly Valued.
Key valuation signals for LSE:SDG:
Gross Margin %: 69.80% (10% above median its 10-year median of 63.47)
GF Value™: £0.72 vs. price of £0.72 (0% below fair value)
Industry Position: 139.8% above the Furnishings, Fixtures & Appliances median (#4 of 415)
No single metric tells the full story. See the LSE:SDG stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Sanderson Design Group PLC is a luxury interior furnishings company that designs, manufactures, and markets wallpapers and fabrics together with a wide range of ancillary interior products. Its reportable segments are Brands, Licensing, and Manufacturing. The Brands division comprises the design, marketing, sales, and distribution of Morris & Co., Sanderson, Zoffany, Clarke & Clarke, Harlequin, and Scion brands. The Licensing segment represents the licensing activities of various brands, and the Manufacturing segment represents the wallcovering and printed fabric manufacturing businesses operated by Anstey and Standfast & Barracks, respectively. The company generates a majority of its revenue from the Brands segment.
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