LUKEF (Real Luck Group) Gross Margin %: -15.93% (As of Sep. 2023)

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What is Real Luck Group Gross Margin %?

Real Luck Group LUKEF -90.00% Gross Margin % is -15.93% as of Sep. 2023.

Gross Margin % is calculated as gross profit divided by its revenue. Real Luck Group's Gross Profit for the three months ended in Sep. 2023 was $-0.03 Mil. Real Luck Group's Revenue for the three months ended in Sep. 2023 was $0.18 Mil. Therefore, Real Luck Group's Gross Margin % for the quarter that ended in Sep. 2023 was -15.93%.


The historical rank and industry rank for Real Luck Group's Gross Margin % or its related term are showing as below:


LUKEF's Gross Margin % is not ranked *
in the Travel & Leisure industry.
Industry Median: 43.52
* Ranked among companies with meaningful Gross Margin % only.

Real Luck Group had a gross margin of -15.93% for the quarter that ended in Sep. 2023 => No sustainable competitive advantage

The 5-Year average Growth Rate of Gross Margin for Real Luck Group was 0.00% per year.

Real Luck Group  (OTCPK:LUKEF) Gross Margin % Explanation

Warren Buffett believes that firms with excellent long term economics tend to have consistently higher margins.

Durable competitive advantage creates a high Gross Margin % because of the freedom to price in excess of cost. Companies can be categorized by their Gross Margin %

1. Greater than 40% = Durable competitive advantage
2. Less than 40% = Competition eroding margins
3. Less than 20% = no sustainable competitive advantage
Consistency of Gross Margin is key

Real Luck Group had a gross margin of -15.93% for the quarter that ended in Sep. 2023 => No sustainable competitive advantage

Be Aware

If a company loses its competitive advantages, usually its gross margin declines well before its sales declines. Watching Gross Margin % and Operating Margin % closely helps avoid value trap situations.

Real Luck Group Gross Margin % Related Terms

Real Luck Group Gross Margin % Historical Data

* Premium members only.

The historical data trend for Real Luck Group's Gross Margin % can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Real Luck Group Gross Margin % Chart

Real Luck Group Annual Data
Trend Dec19 Dec20 Dec21 Dec22
Gross Margin %
-1,933.33 -281.36 -1,035.00 -319.49

Real Luck Group Quarterly Data
Dec19 Mar20 Jun20 Sep20 Dec20 Mar21 Jun21 Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Sep23
Gross Margin % Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only -345.45 -314.29 3.03 20.57 -15.93

LUKEF vs DKNG, CHDN, LNW: Gross Margin % Comparison

For the Gambling subindustry, Real Luck Group's Gross Margin %, along with its competitors' market caps and Gross Margin % data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

Real Luck Group Gross Margin % vs Travel & Leisure Industry

For the Travel & Leisure industry and Consumer Cyclical sector, Real Luck Group's Gross Margin % distribution charts can be found below:

* The bar in red indicates where Real Luck Group's Gross Margin % falls into.


Real Luck Group Gross Margin % Calculation

Gross Margin is the percentage of Gross Profit out of sales or Revenue.

Real Luck Group's Gross Margin for the fiscal year that ended in Dec. 2022 is calculated as

Gross Margin % (A: Dec. 2022 )=Gross Profit (A: Dec. 2022 ) / Revenue (A: Dec. 2022 )
=-0.4 / 0.118
=(Revenue - Cost of Goods Sold) / Revenue
=(0.118 - 0.495) / 0.118
=-319.49 %

Real Luck Group's Gross Margin for the quarter that ended in Sep. 2023 is calculated as


Gross Margin % (Q: Sep. 2023 )=Gross Profit (Q: Sep. 2023 ) / Revenue (Q: Sep. 2023 )
=-0 / 0.182
=(Revenue - Cost of Goods Sold) / Revenue
=(0.182 - 0.211) / 0.182
=-15.93 %

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

A positive Gross Profit is only the first step for a company to make a net profit. The gross profit needs to be big enough to also cover related labor, equipment, rental, marketing/advertising, research and development and a lot of other costs in selling the products.

Frequently Asked Questions Learn more about Gross Margin % →
What does a Gross Margin % of -15.93% mean?
Real Luck Group (LUKEF) has a Gross Margin % of -15.93% as of Sep. 2023. Gross margin is the ratio of total gross profit to net sales. View historical data on Real Luck Group and its competitors.
Is Real Luck Group's Gross Margin % too high?
Real Luck Group's current Gross Margin % is -15.93%.
How does Real Luck Group's Gross Margin % compare to DKNG and CHDN?
Real Luck Group's Gross Margin % of -15.93% can be compared against companies in the Travel & Leisure industry. The industry median Gross Margin % is 43.52. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Gross Margin % for a Travel & Leisure company?
The median Gross Margin % among Travel & Leisure companies is 43.52, based on 793 companies in the industry. Companies in the top quartile (top 25%) have a Gross Margin % significantly above this median, while those in the bottom quartile fall well below. However, Gross Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Gross Margin % mean?
A high Gross Margin % can signal that a stock is expensive relative to its fundamentals. Gross margin is the ratio of total gross profit to net sales. View historical data on Real Luck Group and its competitors. For the Travel & Leisure industry, the median Gross Margin % is 43.52 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Real Luck Group's current Gross Margin % is -15.93%. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Real Luck Group stock overvalued right now?
Real Luck Group (LUKEF) has a current Gross Margin % of -15.93%. The current Gross Margin % is -15.93%. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Gross Margin % calculated?
Gross Margin % is calculated from a company's financial statements. For Real Luck Group (LUKEF), the current Gross Margin % is -15.93% as of Sep. 2023. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Real Luck Group Business Description

Address 350 7th Avenue SW, Suite 3400, Calgary, AB, CAN, T2P 3N9
Real Luck Group Ltd is a betting company that offers legal, real-money betting, live streams, and statistics on all esports and sports on desktop and mobile devices. The company has a Business-to-Consumer (B2C) platform, and by leveraging shared technology, data, and resources, the company offers an extensive range of betting options for esports tournaments and an in-house customized user interface and user experience, built on a technology stack that supports multiple odds and streaming sources, allows the company to deliver deep esports betting coverage.