Pernod RicardMEX:RIN 81 Gross Margin % is 59.28% as of Dec. 2025, which is 2% below its 10-year median of 60.36. GuruFocus rates MEX:RIN with a GF Score™ of 81/100 and a GF Value™ of MXN2,461.35. The stock has 5 warning signs investors should review. Among 205 Beverages - Alcoholic companies, Pernod Ricard ranks better than 79.51% on this metric.
Warren Buffett believes that firms with excellent long term economics tend to have consistently higher margins.
Durable competitive advantage creates a high Gross Margin % because of the freedom to price in excess of cost. Companies can be categorized by their Gross Margin %
1. Greater than 40% = Durable competitive advantage
2. Less than 40% = Competition eroding margins
3. Less than 20% = no sustainable competitive advantage
Consistency of Gross Margin is key
Pernod Ricard had a gross margin of 59.28% for the quarter that ended in Dec. 2025 => Durable competitive advantage
Be Aware
If a company loses its competitive advantages, usually its gross margin declines well before its sales declines. Watching Gross Margin % and Operating Margin % closely helps avoid value trap situations.
Pernod Ricard Gross Margin % Related Terms
Pernod Ricard Gross Margin % Historical Data
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The historical data trend for Pernod Ricard's Gross Margin % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Beverages - Wineries & Distilleries subindustry, Pernod Ricard's Gross Margin %, along with its competitors' market caps and Gross Margin % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Pernod Ricard Gross Margin % vs Beverages - Alcoholic Industry
For the Beverages - Alcoholic industry and Consumer Defensive sector, Pernod Ricard's Gross Margin % distribution charts can be found below:
* The bar in red indicates where Pernod Ricard's Gross Margin % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
A positive Gross Profit is only the first step for a company to make a net profit. The gross profit needs to be big enough to also cover related labor, equipment, rental, marketing/advertising, research and development and a lot of other costs in selling the products.
Pernod Ricard (MEX:RIN) has a Gross Margin % of 59.28% as of Dec. 2025. Gross margin is the ratio of total gross profit to net sales. View historical data on Pernod Ricard and its competitors. This is near median its historical median of 60.36. Over the past decade, Pernod Ricard's Gross Margin % has ranged from 58.36 to 62.18. According to the industry distribution chart, Pernod Ricard ranks #42 out of 205 companies in the Beverages - Alcoholic industry, placing it in the top 20.5%.
Is Pernod Ricard's Gross Margin % too high?
Pernod Ricard's current Gross Margin % of 59.28% is near median its 10-year median of 60.36. Over the past 10 years, this metric has ranged from a low of 58.36 to a high of 62.18. The Beverages - Alcoholic industry median Gross Margin % is 42.29. Pernod Ricard's value of 59.28% is 40.2% above this industry median. Based on the distribution chart, Pernod Ricard ranks #42 out of 205 companies in the Beverages - Alcoholic industry, which is in the top quartile — a strong position relative to peers. Overall, Pernod Ricard has a GF Score™ of 81/100, reflecting its overall financial health beyond just this single metric.
How does Pernod Ricard's Gross Margin % compare to BF.B?
According to the Beverages - Alcoholic industry distribution chart, Pernod Ricard ranks #42 out of 205 companies for Gross Margin %. This places Pernod Ricard in the top 21% of its industry — outperforming the majority of peers. The industry median Gross Margin % is 42.29. Pernod Ricard's value of 59.28% is 40.2% above this benchmark. Historically, Pernod Ricard's own Gross Margin % has ranged from 58.36 to 62.18 over the past decade. While the company's 10-year median is 60.36 vs. the industry median of 42.29, Pernod Ricard has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Gross Margin % for a Beverages - Alcoholic company?
The median Gross Margin % among Beverages - Alcoholic companies is 42.29, based on 205 companies in the industry. Companies in the top quartile (top 25%) have a Gross Margin % significantly above this median, while those in the bottom quartile fall well below. However, Gross Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Pernod Ricard's current Gross Margin % of 59.28% is 40.2% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Gross Margin % mean?
A high Gross Margin % can signal that a stock is expensive relative to its fundamentals. Gross margin is the ratio of total gross profit to net sales. View historical data on Pernod Ricard and its competitors. For the Beverages - Alcoholic industry, the median Gross Margin % is 42.29 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Pernod Ricard's current Gross Margin % is 59.28%, which is near median its own 10-year median of 60.36. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Pernod Ricard stock overvalued right now?
Pernod Ricard (MEX:RIN) has a current Gross Margin % of 59.28%. The stock's GF Value™ is MXN2,461.35, compared to a current price of MXN1,500.25 — trading 39% below its estimated fair value. The current Gross Margin % is 59.28%, which is near median its 10-year median of 60.36 and 40.2% above the Beverages - Alcoholic industry median of 42.29. Pernod Ricard's overall GF Score™ is 81/100 with 5 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Gross Margin % calculated?
Gross Margin % is calculated from a company's financial statements. For Pernod Ricard (MEX:RIN), the current Gross Margin % is 59.28% as of Dec. 2025. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Pernod Ricard (MEX:RIN) Overvalued in 2026?
Based on GuruFocus' analysis, Pernod Ricard stock appears to be undervalued.
The current stock price of MXN1,500.25 is trading 39% below its estimated GF Value™ of MXN2,461.35.
Key valuation signals for MEX:RIN:
Gross Margin %: 59.28% (near median its 10-year median of 60.36)
GF Value™: MXN2,461.35 vs. price of MXN1,500.25 (39% below fair value)
Industry Position: 40.2% above the Beverages - Alcoholic median (#42 of 205)
No single metric tells the full story. See the MEX:RIN stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Pernod Ricard was formed in 1975 through the merger of Pernod, founded in 1805, and Ricard, created in 1932. Through acquisitions, the firm has grown to become the world's second-largest distiller by volume, behind Diageo. Pernod Ricard possesses the most comprehensive spirits portfolio globally, distributing over 240 brands across 160 countries. Flagship spirits brands include Absolut vodka, Beefeater gin, Chivas Regal and The Glenlivet scotch whisky, Jameson Irish whiskey, Malibu rum, and Martell cognac. The firm has also shed noncore assets over the years, including several wine brands in 2025.
81GF Score
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