MFLTY (Missfresh) Gross Margin %: 65.69% (As of Dec. 2022)

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What is Missfresh Gross Margin %?

Missfresh MFLTY -99.00% Gross Margin % is 65.69% as of Dec. 2022.

Gross Margin % is calculated as gross profit divided by its revenue. Missfresh's Gross Profit for the six months ended in Dec. 2022 was $9.2 Mil. Missfresh's Revenue for the six months ended in Dec. 2022 was $14.0 Mil. Therefore, Missfresh's Gross Margin % for the quarter that ended in Dec. 2022 was 65.69%.


The historical rank and industry rank for Missfresh's Gross Margin % or its related term are showing as below:


MFLTY's Gross Margin % is not ranked *
in the Retail - Defensive industry.
Industry Median: 24.17
* Ranked among companies with meaningful Gross Margin % only.

Missfresh had a gross margin of 65.69% for the quarter that ended in Dec. 2022 => Durable competitive advantage

The 5-Year average Growth Rate of Gross Margin for Missfresh was 0.00% per year.


Missfresh  (OTCPK:MFLTY) Gross Margin % Explanation

Warren Buffett believes that firms with excellent long term economics tend to have consistently higher margins.

Durable competitive advantage creates a high Gross Margin % because of the freedom to price in excess of cost. Companies can be categorized by their Gross Margin %

1. Greater than 40% = Durable competitive advantage
2. Less than 40% = Competition eroding margins
3. Less than 20% = no sustainable competitive advantage
Consistency of Gross Margin is key

Missfresh had a gross margin of 65.69% for the quarter that ended in Dec. 2022 => Durable competitive advantage


Be Aware

If a company loses its competitive advantages, usually its gross margin declines well before its sales declines. Watching Gross Margin % and Operating Margin % closely helps avoid value trap situations.


Missfresh Gross Margin % Related Terms


Missfresh Gross Margin % Historical Data

* Premium members only.

The historical data trend for Missfresh's Gross Margin % can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Missfresh Gross Margin % Chart

Missfresh Annual Data
Trend Dec18 Dec19 Dec20 Dec21 Dec22
Gross Margin %
8.57 8.68 19.42 11.80 21.02

Missfresh Semi-Annual Data
Dec18 Dec19 Jun20 Dec20 Jun21 Dec21 Jun22 Dec22
Gross Margin % Get a 7-Day Free Trial 12.69 11.59 11.96 19.38 65.69

MFLTY vs HCMC, OMHI, KR: Gross Margin % Comparison

For the Grocery Stores subindustry, Missfresh's Gross Margin %, along with its competitors' market caps and Gross Margin % data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Missfresh Gross Margin % vs Retail - Defensive Industry

For the Retail - Defensive industry and Consumer Defensive sector, Missfresh's Gross Margin % distribution charts can be found below:

* The bar in red indicates where Missfresh's Gross Margin % falls into.



Missfresh Gross Margin % Calculation

Gross Margin is the percentage of Gross Profit out of sales or Revenue.

Missfresh's Gross Margin for the fiscal year that ended in Dec. 2022 is calculated as

Gross Margin % (A: Dec. 2022 )=Gross Profit (A: Dec. 2022 ) / Revenue (A: Dec. 2022 )
=83.3 / 396.073
=(Revenue - Cost of Goods Sold) / Revenue
=(396.073 - 312.815) / 396.073
=21.02 %

Missfresh's Gross Margin for the quarter that ended in Dec. 2022 is calculated as


Gross Margin % (Q: Dec. 2022 )=Gross Profit (Q: Dec. 2022 ) / Revenue (Q: Dec. 2022 )
=9.2 / 14.024
=(Revenue - Cost of Goods Sold) / Revenue
=(14.024 - 4.811) / 14.024
=65.69 %

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

A positive Gross Profit is only the first step for a company to make a net profit. The gross profit needs to be big enough to also cover related labor, equipment, rental, marketing/advertising, research and development and a lot of other costs in selling the products.

Frequently Asked Questions Learn more about Gross Margin % →
What does a Gross Margin % of 65.69% mean?
Missfresh (MFLTY) has a Gross Margin % of 65.69% as of Dec. 2022. Gross margin is the ratio of total gross profit to net sales. View historical data on Missfresh and its competitors.
Is Missfresh's Gross Margin % too high?
Missfresh's current Gross Margin % is 65.69%. The Retail - Defensive industry median Gross Margin % is 24.17. Missfresh's value of 65.69% is 171.8% above this industry median.
How does Missfresh's Gross Margin % compare to HCMC and OMHI?
Missfresh's Gross Margin % of 65.69% can be compared against companies in the Retail - Defensive industry. The industry median Gross Margin % is 24.17. Missfresh's value of 65.69% is 171.8% above this benchmark. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Gross Margin % for a Retail - Defensive company?
The median Gross Margin % among Retail - Defensive companies is 24.17, based on 306 companies in the industry. Companies in the top quartile (top 25%) have a Gross Margin % significantly above this median, while those in the bottom quartile fall well below. However, Gross Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Missfresh's current Gross Margin % of 65.69% is 171.8% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Gross Margin % mean?
A high Gross Margin % can signal that a stock is expensive relative to its fundamentals. Gross margin is the ratio of total gross profit to net sales. View historical data on Missfresh and its competitors. For the Retail - Defensive industry, the median Gross Margin % is 24.17 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Missfresh's current Gross Margin % is 65.69%. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Missfresh stock overvalued right now?
Missfresh (MFLTY) has a current Gross Margin % of 65.69%. The current Gross Margin % is 65.69% and 171.8% above the Retail - Defensive industry median of 24.17. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Gross Margin % calculated?
Gross Margin % is calculated from a company's financial statements. For Missfresh (MFLTY), the current Gross Margin % is 65.69% as of Dec. 2022. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Missfresh Business Description

Address No. 9 Wangjing Street, Chaoyang District, 3rd Floor, Block A, Vanke Times Center, Beijing, CHN, 100016
Missfresh Ltd an online-and-offline integrated on-demand retail business offering fresh produce and fast-moving consumer goods. Through its "Missfresh" mobile application and Mini Program embedded in third-party social platforms, which feature substantially similar user interface and functions, consumers can purchase grocery at their fingertips and receive products delivered by its delivery riders to their doorstep. The Group's assets are located in the PRC and its revenues are derived from within the PRC.