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Mixue GroupMXUBY +1.09%23 Gross Margin % is 30.75% as of Dec. 2025. GuruFocus rates MXUBY with a GF Score™ of 23/100. Among 117 Beverages - Non-Alcoholic companies, Mixue Group ranks worse than 73.5% on this metric.
Gross Margin % is calculated as gross profit divided by its revenue. Mixue Group's Gross Profit for the
three
months ended in Dec. 2025 was $815.74 Mil. Mixue Group's Revenue for the
three
months ended in Dec. 2025 was $2,652.93 Mil. Therefore, Mixue Group's Gross Margin % for the quarter that ended in Dec. 2025 was 30.75%.
The historical rank and industry rank for Mixue Group's Gross Margin % or its related term are showing as below:
MXUBY's Gross Margin % is not ranked *
in the Beverages - Non-Alcoholic industry.
Industry Median: 38.78 * Ranked among companies with meaningful Gross Margin % only.
Mixue Group had a gross margin of 30.75% for the quarter that ended in Dec. 2025 => Competition eroding margins
The 5-Year average Growth Rate of Gross Margin for Mixue Group was 0.00% per year.
Mixue Group (OTCPK:MXUBY) Gross Margin % Explanation
Warren Buffett believes that firms with excellent long term economics tend to have consistently higher margins.
Durable competitive advantage creates a high Gross Margin % because of the freedom to price in excess of cost. Companies can be categorized by their Gross Margin %
1. Greater than 40% = Durable competitive advantage
2. Less than 40% = Competition eroding margins
3. Less than 20% = no sustainable competitive advantage
Consistency of Gross Margin is key
Mixue Group had a gross margin of 30.75% for the quarter that ended in Dec. 2025 => Competition eroding margins
Be Aware
If a company loses its competitive advantages, usually its gross margin declines well before its sales declines. Watching Gross Margin % and Operating Margin % closely helps avoid value trap situations.
Mixue Group Gross Margin % Related Terms
Mixue Group Gross Margin % Historical Data
* Premium members only.
The historical data trend for Mixue Group's Gross Margin % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Beverages - Non-Alcoholic subindustry, Mixue Group's Gross Margin %, along with its competitors' market caps and Gross Margin % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Mixue Group Gross Margin % vs Beverages - Non-Alcoholic Industry
For the Beverages - Non-Alcoholic industry and Consumer Defensive sector, Mixue Group's Gross Margin % distribution charts can be found below:
* The bar in red indicates where Mixue Group's Gross Margin % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
A positive Gross Profit is only the first step for a company to make a net profit. The gross profit needs to be big enough to also cover related labor, equipment, rental, marketing/advertising, research and development and a lot of other costs in selling the products.
Mixue Group (MXUBY) has a Gross Margin % of 30.75% as of Dec. 2025. Gross margin is the ratio of total gross profit to net sales. View historical data on Mixue Group and its competitors. According to the industry distribution chart, Mixue Group ranks #86 out of 117 companies in the Beverages - Non-Alcoholic industry, placing it in the top 73.5%.
Is Mixue Group's Gross Margin % too high?
Mixue Group's current Gross Margin % is 30.75%. The Beverages - Non-Alcoholic industry median Gross Margin % is 38.78. Mixue Group's value of 30.75% is 20.7% below this industry median. Based on the distribution chart, Mixue Group ranks #86 out of 117 companies in the Beverages - Non-Alcoholic industry, which is below the industry midpoint. Overall, Mixue Group has a GF Score™ of 23/100, reflecting its overall financial health beyond just this single metric.
How does Mixue Group's Gross Margin % compare to ?
According to the Beverages - Non-Alcoholic industry distribution chart, Mixue Group ranks #86 out of 117 companies for Gross Margin %. This places Mixue Group in the lower half of its industry. The industry median Gross Margin % is 38.78. Mixue Group's value of 30.75% is 20.7% below this benchmark. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Gross Margin % for a Beverages - Non-Alcoholic company?
The median Gross Margin % among Beverages - Non-Alcoholic companies is 38.78, based on 117 companies in the industry. Companies in the top quartile (top 25%) have a Gross Margin % significantly above this median, while those in the bottom quartile fall well below. However, Gross Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Mixue Group's current Gross Margin % of 30.75% is 20.7% below the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Gross Margin % mean?
A high Gross Margin % can signal that a stock is expensive relative to its fundamentals. Gross margin is the ratio of total gross profit to net sales. View historical data on Mixue Group and its competitors. For the Beverages - Non-Alcoholic industry, the median Gross Margin % is 38.78 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Mixue Group's current Gross Margin % is 30.75%. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Mixue Group stock overvalued right now?
Mixue Group (MXUBY) has a current Gross Margin % of 30.75%. The current Gross Margin % is 30.75% and 20.7% below the Beverages - Non-Alcoholic industry median of 38.78. Mixue Group's overall GF Score™ is 23/100. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Gross Margin % calculated?
Gross Margin % is calculated from a company's financial statements. For Mixue Group (MXUBY), the current Gross Margin % is 30.75% as of Dec. 2025. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Mixue Group is a freshly-made drinks company. It is committed to providing value-for-money products to consumers, including freshly-made fruit drinks, tea drinks, ice cream, and coffee, typically priced around one U.S. dollar (approximately RMB6) per item. The company has three brands - a freshly-made tea drinks brand, MIXUE, a freshly-made coffee brand, Lucky Cup, and a fresh beer brand, FULU Fresh Beer. The company derives the majority of its revenue from Mainland China.
23GF Score
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