MXUBY (Mixue Group) Moat Score: 0/10 (As of Sep. 21, 2026)

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Director of Data and Quant Analytics at GuruFocus
Focused on building reliable datasets, financial models, and research tools for value-minded investors. Committed to turning complex data into practical guidance for value-investing and long-term wealth.
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Founder & CEO of GuruFocus
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.

MXUBY Mixue Group MXUBY
23 GF Score
Price $6.05
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What is Mixue Group Moat Score?

Mixue Group has the Moat Score of 0, which implies that the company might have No Moat - No discernible moat.

Mixue Group has

Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more.

The company's Moat Score is based on these criteria:

1. Market leadership and sustainable market share
2. Network effects and significant customer switching costs
3. Valuable intellectual property and patents
4. Strong brand strength and deep customer loyalty
5. Durable cost advantages (e.g., economies of scale, proprietary technology)
6. Significant regulatory barriers and exclusive licenses
7. Superior distribution network
8. Strong and sustainable pricing power
9. Consistent and impactful innovation and R&D capabilities

Based on the research, GuruFocus believes Mixue Group might have No Moat - No discernible moat.

Mixue Group  (OTCPK:MXUBY) Moat Score Explanation

The Moat Score ranges from 0 to 10, with 10 as the highest. GuruFocus divided Moat Score into following 8 categories:

Moat Score Moat Level
10Wide Moat - Exceptionally dominant and durable wide moat
8 - 9Wide Moat - Clear and robust wide moat
7Wide Moat - Entry-level wide moat, clearly possessing durable advantages
6Narrow Moat - Strong narrow moat, clearly distinguishable but not wide
5Narrow Moat - Solid narrow moat
4Narrow Moat - Discernible but modest moat
1 - 3No Moat - Very weak/transient advantages
0No Moat - No discernible moat

Mixue Group Moat Score Related Terms

MXUBY
23GF Score
Mixue Group MXUBY
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Mixue Group Business Description

Comparable Companies
Address Beisanhuan South and Wenhua Road East, Room 16004, Hanhai Beijin Commerce Center, Jinshui District, Henan Province, Zhengzhou, CHN
Mixue Group is a freshly-made drinks company. It is committed to providing value-for-money products to consumers, including freshly-made fruit drinks, tea drinks, ice cream, and coffee, typically priced around one U.S. dollar (approximately RMB6) per item. The company has three brands - a freshly-made tea drinks brand, MIXUE, a freshly-made coffee brand, Lucky Cup, and a fresh beer brand, FULU Fresh Beer. The company derives the majority of its revenue from Mainland China.
23GF Score

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Moat Score is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

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