Prime FocusNSE:PFOCUS -3.00%48 Gross Margin % is 93.25% as of Mar. 2026, which is 1% below its 10-year median of 94.07. GuruFocus rates NSE:PFOCUS with a GF Score™ of 48/100 and a GF Value™ of ₹82.50 (Significantly Overvalued). The stock has 3 warning signs investors should review. Among 945 Media - Diversified companies, Prime Focus ranks better than 94.71% on this metric.
Gross Margin % is calculated as gross profit divided by its revenue. Prime Focus's Gross Profit for the
three
months ended in Mar. 2026 was ₹12,827 Mil. Prime Focus's Revenue for the
three
months ended in Mar. 2026 was ₹13,755 Mil. Therefore, Prime Focus's Gross Margin % for the quarter that ended in Mar. 2026 was 93.25%.
The historical rank and industry rank for Prime Focus's Gross Margin % or its related term are showing as below:
NSE:PFOCUS'
s Gross Margin % Range Over the Past 10 Years
Min: 91.04 Med: 94.07 Max: 95.48
Current: 93.4
During the past 13 years, the highestGross Margin % of Prime Focus was 95.48%. The lowest was 91.04%. And the median was 94.07%.
NSE:PFOCUS's Gross Margin % is ranked better than 94.71% of 945
companies
in the Media - Diversified industry
Industry Median: 38.99
vs NSE:PFOCUS: 93.40
Prime Focus had a gross margin of 93.25% for the quarter that ended in Mar. 2026 => Durable competitive advantage
The 5-Year average Growth Rate of Gross Margin for Prime Focus was -0.30% per year.
Prime Focus (NSE:PFOCUS) Gross Margin % Explanation
Warren Buffett believes that firms with excellent long term economics tend to have consistently higher margins.
Durable competitive advantage creates a high Gross Margin % because of the freedom to price in excess of cost. Companies can be categorized by their Gross Margin %
1. Greater than 40% = Durable competitive advantage
2. Less than 40% = Competition eroding margins
3. Less than 20% = no sustainable competitive advantage
Consistency of Gross Margin is key
Prime Focus had a gross margin of 93.25% for the quarter that ended in Mar. 2026 => Durable competitive advantage
Be Aware
If a company loses its competitive advantages, usually its gross margin declines well before its sales declines. Watching Gross Margin % and Operating Margin % closely helps avoid value trap situations.
Prime Focus Gross Margin % Related Terms
Prime Focus Gross Margin % Historical Data
* Premium members only.
The historical data trend for Prime Focus's Gross Margin % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
NSE:PFOCUS vs NFLX, DIS, WBD: Gross Margin % Comparison
For the Entertainment subindustry, Prime Focus's Gross Margin %, along with its competitors' market caps and Gross Margin % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Prime Focus Gross Margin % vs Media - Diversified Industry
For the Media - Diversified industry and Communication Services sector, Prime Focus's Gross Margin % distribution charts can be found below:
* The bar in red indicates where Prime Focus's Gross Margin % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
A positive Gross Profit is only the first step for a company to make a net profit. The gross profit needs to be big enough to also cover related labor, equipment, rental, marketing/advertising, research and development and a lot of other costs in selling the products.
Prime Focus (NSE:PFOCUS) has a Gross Margin % of 93.25% as of Mar. 2026. Gross margin is the ratio of total gross profit to net sales. View historical data on Prime Focus and its competitors. This is near median its historical median of 94.07. Over the past decade, Prime Focus' Gross Margin % has ranged from 91.04 to 95.48. According to the industry distribution chart, Prime Focus ranks #50 out of 945 companies in the Media - Diversified industry, placing it in the top 5.3%.
Is Prime Focus' Gross Margin % too high?
Prime Focus' current Gross Margin % of 93.25% is near median its 10-year median of 94.07. Over the past 10 years, this metric has ranged from a low of 91.04 to a high of 95.48. The Media - Diversified industry median Gross Margin % is 38.99. Prime Focus' value of 93.25% is 139.2% above this industry median. Based on the distribution chart, Prime Focus ranks #50 out of 945 companies in the Media - Diversified industry, which is in the top quartile — a strong position relative to peers. Overall, Prime Focus has a GF Score™ of 48/100 and is considered Significantly Overvalued, reflecting its overall financial health beyond just this single metric.
How does Prime Focus' Gross Margin % compare to NFLX and DIS?
According to the Media - Diversified industry distribution chart, Prime Focus ranks #50 out of 945 companies for Gross Margin %. This places Prime Focus in the top 5% of its industry — outperforming the majority of peers. The industry median Gross Margin % is 38.99. Prime Focus' value of 93.25% is 139.2% above this benchmark. Historically, Prime Focus' own Gross Margin % has ranged from 91.04 to 95.48 over the past decade. While the company's 10-year median is 94.07 vs. the industry median of 38.99, Prime Focus has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Gross Margin % for a Media - Diversified company?
The median Gross Margin % among Media - Diversified companies is 38.99, based on 945 companies in the industry. Companies in the top quartile (top 25%) have a Gross Margin % significantly above this median, while those in the bottom quartile fall well below. However, Gross Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Prime Focus's current Gross Margin % of 93.25% is 139.2% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Gross Margin % mean?
A high Gross Margin % can signal that a stock is expensive relative to its fundamentals. Gross margin is the ratio of total gross profit to net sales. View historical data on Prime Focus and its competitors. For the Media - Diversified industry, the median Gross Margin % is 38.99 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Prime Focus's current Gross Margin % is 93.25%, which is near median its own 10-year median of 94.07. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Prime Focus stock overvalued right now?
Based on GuruFocus' analysis, Prime Focus (NSE:PFOCUS) is currently considered Significantly Overvalued. The stock's GF Value™ is ₹82.50, compared to a current price of ₹235.99 — trading 186% above its estimated fair value. The current Gross Margin % is 93.25%, which is near median its 10-year median of 94.07 and 139.2% above the Media - Diversified industry median of 38.99. Prime Focus' overall GF Score™ is 48/100 with 3 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Gross Margin % calculated?
Gross Margin % is calculated from a company's financial statements. For Prime Focus (NSE:PFOCUS), the current Gross Margin % is 93.25% as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Prime Focus (NSE:PFOCUS) Overvalued in 2026?
Based on GuruFocus' analysis, Prime Focus stock appears to be overvalued.
The current stock price of ₹235.99 is trading 186% above its estimated GF Value™ of ₹82.50.
GuruFocus considers Prime Focus to be Significantly Overvalued.
Key valuation signals for NSE:PFOCUS:
Gross Margin %: 93.25% (near median its 10-year median of 94.07)
GF Value™: ₹82.50 vs. price of ₹235.99 (186% above fair value)
Industry Position: 139.2% above the Media - Diversified median (#50 of 945)
No single metric tells the full story. See the NSE:PFOCUS stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Prime Focus Ltd is an international media and entertainment services company providing integrated post-production activities including visual effects, animation, stereo 2D to 3D conversion, and digital intermediate services. The company caters to the film, television, and digital content industries, offering end-to-end creative, technology, production, and post-production services. It operates across multiple cities globally, including prominent hubs in India, North America, Europe, and Australia, enabling seamless collaboration across time zones. Prime Focus generates revenue majorly through its media services and technology platforms, serving content creators with solutions that optimize workflows, enhance creative output, and reduce costs.
48GF Score
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