Grand Plaza HotelPHS:GPH 73 Gross Margin % is 89.67% as of Mar. 2026, which is 37% above its 10-year median of 65.32. GuruFocus rates PHS:GPH with a GF Score™ of 73/100 and a GF Value™ of ₱7.37 (Modestly Undervalued). The stock has 4 warning signs investors should review. Among 793 Travel & Leisure companies, Grand Plaza Hotel ranks better than 75.28% on this metric.
Grand Plaza Hotel Corp gross margin has been in long-term decline. The average rate of decline per year is -3.8%.
The historical rank and industry rank for Grand Plaza Hotel's Gross Margin % or its related term are showing as below:
PHS:GPH'
s Gross Margin % Range Over the Past 10 Years
Min: 59.52 Med: 65.32 Max: 78.91
Current: 63.52
During the past 13 years, the highestGross Margin % of Grand Plaza Hotel was 78.91%. The lowest was 59.52%. And the median was 65.32%.
PHS:GPH's Gross Margin % is ranked better than 75.28% of 793
companies
in the Travel & Leisure industry
Industry Median: 44.02
vs PHS:GPH: 63.52
Grand Plaza Hotel had a gross margin of 89.67% for the quarter that ended in Mar. 2026 => Durable competitive advantage
The 5-Year average Growth Rate of Gross Margin for Grand Plaza Hotel was -3.80% per year.
Grand Plaza Hotel (PHS:GPH) Gross Margin % Explanation
Warren Buffett believes that firms with excellent long term economics tend to have consistently higher margins.
Durable competitive advantage creates a high Gross Margin % because of the freedom to price in excess of cost. Companies can be categorized by their Gross Margin %
1. Greater than 40% = Durable competitive advantage
2. Less than 40% = Competition eroding margins
3. Less than 20% = no sustainable competitive advantage
Consistency of Gross Margin is key
Grand Plaza Hotel had a gross margin of 89.67% for the quarter that ended in Mar. 2026 => Durable competitive advantage
Be Aware
If a company loses its competitive advantages, usually its gross margin declines well before its sales declines. Watching Gross Margin % and Operating Margin % closely helps avoid value trap situations.
Grand Plaza Hotel Gross Margin % Related Terms
Grand Plaza Hotel Gross Margin % Historical Data
* Premium members only.
The historical data trend for Grand Plaza Hotel's Gross Margin % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Lodging subindustry, Grand Plaza Hotel's Gross Margin %, along with its competitors' market caps and Gross Margin % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Grand Plaza Hotel Gross Margin % vs Travel & Leisure Industry
For the Travel & Leisure industry and Consumer Cyclical sector, Grand Plaza Hotel's Gross Margin % distribution charts can be found below:
* The bar in red indicates where Grand Plaza Hotel's Gross Margin % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
A positive Gross Profit is only the first step for a company to make a net profit. The gross profit needs to be big enough to also cover related labor, equipment, rental, marketing/advertising, research and development and a lot of other costs in selling the products.
Grand Plaza Hotel (PHS:GPH) has a Gross Margin % of 89.67% as of Mar. 2026. Gross margin is the ratio of total gross profit to net sales. View historical data on Grand Plaza Hotel and its competitors. This is 37% above median its historical median of 65.32. Over the past decade, Grand Plaza Hotel's Gross Margin % has ranged from 59.52 to 78.91. According to the industry distribution chart, Grand Plaza Hotel ranks #196 out of 793 companies in the Travel & Leisure industry, placing it in the top 24.7%.
Is Grand Plaza Hotel's Gross Margin % too high?
Grand Plaza Hotel's current Gross Margin % of 89.67% is 37% above median its 10-year median of 65.32. Over the past 10 years, this metric has ranged from a low of 59.52 to a high of 78.91. The Travel & Leisure industry median Gross Margin % is 44.02. Grand Plaza Hotel's value of 89.67% is 103.7% above this industry median. Based on the distribution chart, Grand Plaza Hotel ranks #196 out of 793 companies in the Travel & Leisure industry, which is in the top quartile — a strong position relative to peers. Overall, Grand Plaza Hotel has a GF Score™ of 73/100 and is considered Modestly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Grand Plaza Hotel's Gross Margin % compare to MAR and HLT?
According to the Travel & Leisure industry distribution chart, Grand Plaza Hotel ranks #196 out of 793 companies for Gross Margin %. This places Grand Plaza Hotel in the top 25% of its industry — outperforming the majority of peers. The industry median Gross Margin % is 44.02. Grand Plaza Hotel's value of 89.67% is 103.7% above this benchmark. Historically, Grand Plaza Hotel's own Gross Margin % has ranged from 59.52 to 78.91 over the past decade. While the company's 10-year median is 65.32 vs. the industry median of 44.02, Grand Plaza Hotel has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Gross Margin % for a Travel & Leisure company?
The median Gross Margin % among Travel & Leisure companies is 44.02, based on 793 companies in the industry. Companies in the top quartile (top 25%) have a Gross Margin % significantly above this median, while those in the bottom quartile fall well below. However, Gross Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Grand Plaza Hotel's current Gross Margin % of 89.67% is 103.7% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Gross Margin % mean?
A high Gross Margin % can signal that a stock is expensive relative to its fundamentals. Gross margin is the ratio of total gross profit to net sales. View historical data on Grand Plaza Hotel and its competitors. For the Travel & Leisure industry, the median Gross Margin % is 44.02 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Grand Plaza Hotel's current Gross Margin % is 89.67%, which is 37% above median its own 10-year median of 65.32. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Grand Plaza Hotel stock overvalued right now?
Based on GuruFocus' analysis, Grand Plaza Hotel (PHS:GPH) is currently considered Modestly Undervalued. The stock's GF Value™ is ₱7.37, compared to a current price of ₱6.01 — trading 18.5% below its estimated fair value. The current Gross Margin % is 89.67%, which is 37% above median its 10-year median of 65.32 and 103.7% above the Travel & Leisure industry median of 44.02. Grand Plaza Hotel's overall GF Score™ is 73/100 with 4 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Gross Margin % calculated?
Gross Margin % is calculated from a company's financial statements. For Grand Plaza Hotel (PHS:GPH), the current Gross Margin % is 89.67% as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Grand Plaza Hotel (PHS:GPH) Overvalued in 2026?
Based on GuruFocus' analysis, Grand Plaza Hotel stock appears to be undervalued.
The current stock price of ₱6.01 is trading 18.5% below its estimated GF Value™ of ₱7.37.
GuruFocus considers Grand Plaza Hotel to be Modestly Undervalued.
Key valuation signals for PHS:GPH:
Gross Margin %: 89.67% (37% above median its 10-year median of 65.32)
GF Value™: ₱7.37 vs. price of ₱6.01 (18.5% below fair value)
Industry Position: 103.7% above the Travel & Leisure median (#196 of 793)
No single metric tells the full story. See the PHS:GPH stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Grand Plaza Hotel Corp operates in the hospitality industry. It owns, leases and manages hotels, inns, and resorts. It operates hotels that offer rooms, facilities, and amenities such as restaurants, function halls, grand ballroom, gymnasium, and outdoor swimming pool. The Company owns and operates the Heritage Hotel Manila, a deluxe class hotel.
73GF Score
Get the complete analysis for PHS:GPH
Gross Margin % is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
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