Premier Marketing PCLPRMKF 72 Gross Margin % is 28.16% as of Mar. 2026, which is 4% below its 10-year median of 29.39. GuruFocus rates PRMKF with a GF Score™ of 72/100 and a GF Value™ of $0.26. The stock has 4 warning signs investors should review. Among 305 Retail - Defensive companies, Premier Marketing PCL ranks better than 64.26% on this metric.
PRMKF's Gross Margin % is ranked better than 64.26% of 305
companies
in the Retail - Defensive industry
Industry Median: 24.14
vs PRMKF: 28.32
Premier Marketing PCL had a gross margin of 28.16% for the quarter that ended in Mar. 2026 => Competition eroding margins
The 5-Year average Growth Rate of Gross Margin for Premier Marketing PCL was -0.70% per year.
Premier Marketing PCL (OTCPK:PRMKF) Gross Margin % Explanation
Warren Buffett believes that firms with excellent long term economics tend to have consistently higher margins.
Durable competitive advantage creates a high Gross Margin % because of the freedom to price in excess of cost. Companies can be categorized by their Gross Margin %
1. Greater than 40% = Durable competitive advantage
2. Less than 40% = Competition eroding margins
3. Less than 20% = no sustainable competitive advantage
Consistency of Gross Margin is key
Premier Marketing PCL had a gross margin of 28.16% for the quarter that ended in Mar. 2026 => Competition eroding margins
Be Aware
If a company loses its competitive advantages, usually its gross margin declines well before its sales declines. Watching Gross Margin % and Operating Margin % closely helps avoid value trap situations.
Premier Marketing PCL Gross Margin % Related Terms
Premier Marketing PCL Gross Margin % Historical Data
* Premium members only.
The historical data trend for Premier Marketing PCL's Gross Margin % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
PRMKF vs SYY, USFD, PFGC: Gross Margin % Comparison
For the Food Distribution subindustry, Premier Marketing PCL's Gross Margin %, along with its competitors' market caps and Gross Margin % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Premier Marketing PCL Gross Margin % vs Retail - Defensive Industry
For the Retail - Defensive industry and Consumer Defensive sector, Premier Marketing PCL's Gross Margin % distribution charts can be found below:
* The bar in red indicates where Premier Marketing PCL's Gross Margin % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
A positive Gross Profit is only the first step for a company to make a net profit. The gross profit needs to be big enough to also cover related labor, equipment, rental, marketing/advertising, research and development and a lot of other costs in selling the products.
Premier Marketing PCL (PRMKF) has a Gross Margin % of 28.16% as of Mar. 2026. Gross margin is the ratio of total gross profit to net sales. View historical data on Premier Marketing PCL and its competitors. This is near median its historical median of 29.39. Over the past decade, Premier Marketing PCL's Gross Margin % has ranged from 26.96 to 32.77. According to the industry distribution chart, Premier Marketing PCL ranks #109 out of 305 companies in the Retail - Defensive industry, placing it in the top 35.7%.
Is Premier Marketing PCL's Gross Margin % too high?
Premier Marketing PCL's current Gross Margin % of 28.16% is near median its 10-year median of 29.39. Over the past 10 years, this metric has ranged from a low of 26.96 to a high of 32.77. The Retail - Defensive industry median Gross Margin % is 24.14. Premier Marketing PCL's value of 28.16% is 16.7% above this industry median. Based on the distribution chart, Premier Marketing PCL ranks #109 out of 305 companies in the Retail - Defensive industry, which is above the industry midpoint. Overall, Premier Marketing PCL has a GF Score™ of 72/100, reflecting its overall financial health beyond just this single metric.
How does Premier Marketing PCL's Gross Margin % compare to SYY and USFD?
According to the Retail - Defensive industry distribution chart, Premier Marketing PCL ranks #109 out of 305 companies for Gross Margin %. This puts Premier Marketing PCL in the upper half of its industry. The industry median Gross Margin % is 24.14. Premier Marketing PCL's value of 28.16% is 16.7% above this benchmark. Historically, Premier Marketing PCL's own Gross Margin % has ranged from 26.96 to 32.77 over the past decade. While the company's 10-year median is 29.39 vs. the industry median of 24.14, Premier Marketing PCL has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Gross Margin % for a Retail - Defensive company?
The median Gross Margin % among Retail - Defensive companies is 24.14, based on 305 companies in the industry. Companies in the top quartile (top 25%) have a Gross Margin % significantly above this median, while those in the bottom quartile fall well below. However, Gross Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Premier Marketing PCL's current Gross Margin % of 28.16% is 16.7% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Gross Margin % mean?
A high Gross Margin % can signal that a stock is expensive relative to its fundamentals. Gross margin is the ratio of total gross profit to net sales. View historical data on Premier Marketing PCL and its competitors. For the Retail - Defensive industry, the median Gross Margin % is 24.14 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Premier Marketing PCL's current Gross Margin % is 28.16%, which is near median its own 10-year median of 29.39. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Premier Marketing PCL stock overvalued right now?
Premier Marketing PCL (PRMKF) has a current Gross Margin % of 28.16%. The stock's GF Value™ is $0.26, compared to a current price of $0.24 — trading 7.7% below its estimated fair value. The current Gross Margin % is 28.16%, which is near median its 10-year median of 29.39 and 16.7% above the Retail - Defensive industry median of 24.14. Premier Marketing PCL's overall GF Score™ is 72/100 with 4 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Gross Margin % calculated?
Gross Margin % is calculated from a company's financial statements. For Premier Marketing PCL (PRMKF), the current Gross Margin % is 28.16% as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Premier Marketing PCL (PRMKF) Overvalued in 2026?
Based on GuruFocus' analysis, Premier Marketing PCL stock appears to be undervalued.
The current stock price of $0.24 is trading 7.7% below its estimated GF Value™ of $0.26.
Key valuation signals for PRMKF:
Gross Margin %: 28.16% (near median its 10-year median of 29.39)
GF Value™: $0.26 vs. price of $0.24 (7.7% below fair value)
Industry Position: 16.7% above the Retail - Defensive median (#109 of 305)
No single metric tells the full story. See the PRMKF stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Premier Marketing PCL is engaged in the distribution of consumer products. The company operates through three segments which include Distribution of consumer products, Manufacture of food, and Cold storage warehouse and services. It generates maximum revenue from the Manufacture of food segment. Its products consist of varieties of snacks, food and beverages, confectioneries, nutritional food and pastilles, pharmaceuticals and dietary supplements, personal care, and household products. Geographically, it derives a majority of revenue from Thailand.
72GF Score
Get the complete analysis for PRMKF
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