Pursuit Attractions and Hospitality (NYSE:PRSU) Gross Margin % Explanation
Warren Buffett believes that firms with excellent long term economics tend to have consistently higher margins.
Durable competitive advantage creates a high Gross Margin % because of the freedom to price in excess of cost. Companies can be categorized by their Gross Margin %
1. Greater than 40% = Durable competitive advantage
2. Less than 40% = Competition eroding margins
3. Less than 20% = no sustainable competitive advantage
Consistency of Gross Margin is key
Pursuit Attractions and Hospitality had a gross margin of 94.21% for the quarter that ended in Mar. 2026 => Durable competitive advantage
Be Aware
If a company loses its competitive advantages, usually its gross margin declines well before its sales declines. Watching Gross Margin % and Operating Margin % closely helps avoid value trap situations.
Pursuit Attractions and Hospitality Gross Margin % Related Terms
Pursuit Attractions and Hospitality Gross Margin % Historical Data
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Pursuit Attractions and Hospitality Gross Margin % Chart
PRSU vs TRIP, LIND, TOUR: Gross Margin % Comparison
For the Travel Services subindustry, Pursuit Attractions and Hospitality's Gross Margin %, along with its competitors' market caps and Gross Margin % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Pursuit Attractions and Hospitality Gross Margin % vs Travel & Leisure Industry
For the Travel & Leisure industry and Consumer Cyclical sector, Pursuit Attractions and Hospitality's Gross Margin % distribution charts can be found below:
* The bar in red indicates where Pursuit Attractions and Hospitality's Gross Margin % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
A positive Gross Profit is only the first step for a company to make a net profit. The gross profit needs to be big enough to also cover related labor, equipment, rental, marketing/advertising, research and development and a lot of other costs in selling the products.
Pursuit Attractions and Hospitality (PRSU) has a Gross Margin % of 94.21% as of Mar. 2026. Gross margin is the ratio of total gross profit to net sales. View historical data on Pursuit Attractions and Hospitality and its competitors. This is 1199% above median its historical median of 7.25. According to the industry distribution chart, Pursuit Attractions and Hospitality ranks #33 out of 793 companies in the Travel & Leisure industry, placing it in the top 4.2%.
Is Pursuit Attractions and Hospitality's Gross Margin % too high?
Pursuit Attractions and Hospitality's current Gross Margin % of 94.21% is 1199% above median its 10-year median of 7.25. The Travel & Leisure industry median Gross Margin % is 44.02. Pursuit Attractions and Hospitality's value of 94.21% is 114% above this industry median. Based on the distribution chart, Pursuit Attractions and Hospitality ranks #33 out of 793 companies in the Travel & Leisure industry, which is in the top quartile — a strong position relative to peers. Overall, Pursuit Attractions and Hospitality has a GF Score™ of 67/100 and is considered Significantly Overvalued, reflecting its overall financial health beyond just this single metric.
How does Pursuit Attractions and Hospitality's Gross Margin % compare to TRIP and LIND?
According to the Travel & Leisure industry distribution chart, Pursuit Attractions and Hospitality ranks #33 out of 793 companies for Gross Margin %. This places Pursuit Attractions and Hospitality in the top 4% of its industry — outperforming the majority of peers. The industry median Gross Margin % is 44.02. Pursuit Attractions and Hospitality's value of 94.21% is 114% above this benchmark. While the company's 10-year median is 7.25 vs. the industry median of 44.02, Pursuit Attractions and Hospitality has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Gross Margin % for a Travel & Leisure company?
The median Gross Margin % among Travel & Leisure companies is 44.02, based on 793 companies in the industry. Companies in the top quartile (top 25%) have a Gross Margin % significantly above this median, while those in the bottom quartile fall well below. However, Gross Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Pursuit Attractions and Hospitality's current Gross Margin % of 94.21% is 114% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Gross Margin % mean?
A high Gross Margin % can signal that a stock is expensive relative to its fundamentals. Gross margin is the ratio of total gross profit to net sales. View historical data on Pursuit Attractions and Hospitality and its competitors. For the Travel & Leisure industry, the median Gross Margin % is 44.02 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Pursuit Attractions and Hospitality's current Gross Margin % is 94.21%, which is 1199% above median its own 10-year median of 7.25. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Pursuit Attractions and Hospitality stock overvalued right now?
Based on GuruFocus' analysis, Pursuit Attractions and Hospitality (PRSU) is currently considered Significantly Overvalued. The stock's GF Value™ is $34.83, compared to a current price of $54.76 — trading 57.2% above its estimated fair value. The current Gross Margin % is 94.21%, which is 1199% above median its 10-year median of 7.25 and 114% above the Travel & Leisure industry median of 44.02. Pursuit Attractions and Hospitality's overall GF Score™ is 67/100 with 6 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Gross Margin % calculated?
Gross Margin % is calculated from a company's financial statements. For Pursuit Attractions and Hospitality (PRSU), the current Gross Margin % is 94.21% as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Pursuit Attractions and Hospitality (PRSU) Overvalued in 2026?
Based on GuruFocus' analysis, Pursuit Attractions and Hospitality stock appears to be overvalued.
The current stock price of $54.76 is trading 57.2% above its estimated GF Value™ of $34.83.
GuruFocus considers Pursuit Attractions and Hospitality to be Significantly Overvalued.
Key valuation signals for PRSU:
Gross Margin %: 94.21% (1199% above median its 10-year median of 7.25)
GF Value™: $34.83 vs. price of $54.76 (57.2% above fair value)
Industry Position: 114% above the Travel & Leisure median (#33 of 793)
No single metric tells the full story. See the PRSU stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Pursuit Attractions and Hospitality Business Description
Pursuit Attractions and Hospitality Inc is an attractions and hospitality company that owns and operates a collection of inspiring and unforgettable experiences at iconic destinations across the United States, Canada, Iceland and Costa Rica. Its elevated hospitality offerings include point-of-interest attractions and distinctive lodges, as well as integrated restaurants, retail options, and transportation that allow visitors to discover and connect with breathtaking national parks and renowned travel locations.
67GF Score
Get the complete analysis for PRSU
Gross Margin % is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
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