PRSU's ROA % is ranked better than 54.66% of 858
companies
in the Travel & Leisure industry
Industry Median: 2.375
vs PRSU: 3.08
Pursuit Attractions and Hospitality (NYSE:PRSU) ROA % Explanation
ROA % measures the rate of return on the total assets (shareholder equity plus liabilities). It measures a firm's efficiency at generating profits from shareholders' equity plus its liabilities. ROA % shows how well a company uses what it has to generate earnings. ROA %s can vary drastically across industries. Therefore, ROA % should not be used to compare companies in different industries. For retailers, a ROA % of higher than 5% is expected. For example, Wal-Mart (WMT) has a ROA % of about 8% as of 2012. For banks, ROA % is close to their interest spread. A banks ROA % is typically well under 2%.
Similar to ROE, ROA % is affected by profit margins and asset turnover. This can be seen from the Du Pont Formula:
Note:
The Net Income data used here is four times the quarterly (Mar. 2026) net income data. The Revenue data used here is four times the quarterly (Mar. 2026) revenue data.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Be Aware
Like ROE, ROA % is calculated with only 12 months data. Fluctuations in the company's earnings or business cycles can affect the ratio drastically. It is important to look at the ratio from a long term perspective. ROA % can be affected by events such as stock buyback or issuance, and by goodwill, a company's tax rate and its interest payment. ROA % may not reflect the true earning power of the assets. A more accurate measurement is ROC % (ROC).
Many analysts argue the higher return the better. Buffett states that really high ROA % may indicate vulnerability in the durability of the competitive advantage.
E.g. Raising $43b to take on KO is impossible, but $1.7b to take on Moody's is. Although Moody's ROA % and underlying economics is far superior to Coca Cola, the durability is far weaker because of lower entry cost.
Pursuit Attractions and Hospitality ROA % Related Terms
Pursuit Attractions and Hospitality ROA % Historical Data
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Travel Services subindustry, Pursuit Attractions and Hospitality's ROA %, along with its competitors' market caps and ROA % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Pursuit Attractions and Hospitality ROA % vs Travel & Leisure Industry
For the Travel & Leisure industry and Consumer Cyclical sector, Pursuit Attractions and Hospitality's ROA % distribution charts can be found below:
* The bar in red indicates where Pursuit Attractions and Hospitality's ROA % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
In the calculation of annual ROA %, the net income of the last fiscal year and the average total assets over the fiscal year are used. In calculating the quarterly data,
the Net Income data used here is four times the quarterly (Mar. 2026) net income data.
ROA % is displayed in the 30-year financial page.
Pursuit Attractions and Hospitality (PRSU) has a ROA % of -10.13% as of Mar. 2026. Return on assets is the ratio of current-period net income to average two-period total assets. View historical data on Pursuit Attractions and Hospitality and its competitors. According to the industry distribution chart, Pursuit Attractions and Hospitality ranks #389 out of 858 companies in the Travel & Leisure industry, placing it in the top 45.3%.
Is Pursuit Attractions and Hospitality's ROA % too high?
Pursuit Attractions and Hospitality's current ROA % is -10.13%. Based on the distribution chart, Pursuit Attractions and Hospitality ranks #389 out of 858 companies in the Travel & Leisure industry, which is above the industry midpoint. Overall, Pursuit Attractions and Hospitality has a GF Score™ of 67/100 and is considered Significantly Overvalued, reflecting its overall financial health beyond just this single metric.
How does Pursuit Attractions and Hospitality's ROA % compare to TRIP and LIND?
According to the Travel & Leisure industry distribution chart, Pursuit Attractions and Hospitality ranks #389 out of 858 companies for ROA %. This puts Pursuit Attractions and Hospitality in the upper half of its industry. The industry median ROA % is 2.38. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good ROA % for a Travel & Leisure company?
The median ROA % among Travel & Leisure companies is 2.38, based on 858 companies in the industry. Companies in the top quartile (top 25%) have a ROA % significantly above this median, while those in the bottom quartile fall well below. However, ROA % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high ROA % mean?
A high ROA % can signal that a stock is expensive relative to its fundamentals. Return on assets is the ratio of current-period net income to average two-period total assets. View historical data on Pursuit Attractions and Hospitality and its competitors. For the Travel & Leisure industry, the median ROA % is 2.38 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Pursuit Attractions and Hospitality's current ROA % is -10.13%. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Pursuit Attractions and Hospitality stock overvalued right now?
Based on GuruFocus' analysis, Pursuit Attractions and Hospitality (PRSU) is currently considered Significantly Overvalued. The stock's GF Value™ is $34.83, compared to a current price of $54.76 — trading 57.2% above its estimated fair value. The current ROA % is -10.13%. Pursuit Attractions and Hospitality's overall GF Score™ is 67/100 with 6 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is ROA % calculated?
ROA % is calculated from a company's financial statements. For Pursuit Attractions and Hospitality (PRSU), the current ROA % is -10.13% as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Pursuit Attractions and Hospitality (PRSU) Overvalued in 2026?
Based on GuruFocus' analysis, Pursuit Attractions and Hospitality stock appears to be overvalued.
The current stock price of $54.76 is trading 57.2% above its estimated GF Value™ of $34.83.
GuruFocus considers Pursuit Attractions and Hospitality to be Significantly Overvalued.
Key valuation signals for PRSU:
ROA %: -10.13%
GF Value™: $34.83 vs. price of $54.76 (57.2% above fair value)
No single metric tells the full story. See the PRSU stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Pursuit Attractions and Hospitality Business Description
Pursuit Attractions and Hospitality Inc is an attractions and hospitality company that owns and operates a collection of inspiring and unforgettable experiences at iconic destinations across the United States, Canada, Iceland and Costa Rica. Its elevated hospitality offerings include point-of-interest attractions and distinctive lodges, as well as integrated restaurants, retail options, and transportation that allow visitors to discover and connect with breathtaking national parks and renowned travel locations.
67GF Score
Get the complete analysis for PRSU
ROA % is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
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