Rocky Mountain High Brands (Rocky Mountain High Brands) Gross Margin % : -10.91% (As of Jun. 2020)

Rocky Mountain High Brands Gross Margin % Chart

Rocky Mountain High Brands Quarterly Data
	Dec09	Jun10	Dec10	Jun11	Jun12	Jun16	Mar17	Jun17	Sep17	Dec17	Mar18	Jun18	Sep18	Dec18	Mar19	Jun19	Sep19	Dec19	Mar20	Jun20
Gross Margin %	Get a 7-Day Free Trial															-5.41	-29.94	163.36	-92.04	-10.91

Competitive Comparison of Rocky Mountain High Brands's Gross Margin %

For the Beverages - Non-Alcoholic subindustry, Rocky Mountain High Brands's Gross Margin %, along with its competitors' market caps and Gross Margin % data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

Rocky Mountain High Brands's Gross Margin % Distribution in the Beverages - Non-Alcoholic Industry

For the Beverages - Non-Alcoholic industry and Consumer Defensive sector, Rocky Mountain High Brands's Gross Margin % distribution charts can be found below:

* The bar in red indicates where Rocky Mountain High Brands's Gross Margin % falls into.

Rocky Mountain High Brands Gross Margin % Calculation

Gross Margin is the percentage of Gross Profit out of sales or Revenue.

Rocky Mountain High Brands's Gross Margin for the fiscal year that ended in Dec. 2019 is calculated as

Rocky Mountain High Brands's Gross Margin for the quarter that ended in Jun. 2020 is calculated as

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

A positive Gross Profit is only the first step for a company to make a net profit. The gross profit needs to be big enough to also cover related labor, equipment, rental, marketing/advertising, research and development and a lot of other costs in selling the products.

Rocky Mountain High Brands  (OTCPK:RMHB) Gross Margin % Explanation

Warren Buffett believes that firms with excellent long term economics tend to have consistently higher margins.

Durable competitive advantage creates a high Gross Margin % because of the freedom to price in excess of cost. Companies can be categorized by their Gross Margin %

1. Greater than 40% = Durable competitive advantage
2. Less than 40% = Competition eroding margins
3. Less than 20% = no sustainable competitive advantage
Consistency of Gross Margin is key

Rocky Mountain High Brands had a gross margin of -10.91% for the quarter that ended in Jun. 2020 => No sustainable competitive advantage

Be Aware

If a company loses its competitive advantages, usually its gross margin declines well before its sales declines. Watching Gross Margin % and Operating Margin % closely helps avoid value trap situations.

Rocky Mountain High Brands Gross Margin % Related Terms

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Rocky Mountain High Brands (Rocky Mountain High Brands) Business Description