Rocky Mountain High Brands (Rocky Mountain High Brands) ROCE % : 0.00% (As of Jun. 2020)

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What is Rocky Mountain High Brands ROCE %?

ROCE % measures how well a company generates profits from its capital. It is calculated as EBIT divided by Capital Employed, where Capital Employed is calculated as Total Assets minus Total Current Liabilities. Rocky Mountain High Brands's annualized ROCE % for the quarter that ended in Jun. 2020 was 0.00%.

Rocky Mountain High Brands ROCE % Historical Data

The historical data trend for Rocky Mountain High Brands's ROCE % can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

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Rocky Mountain High Brands ROCE % Chart

Rocky Mountain High Brands Annual Data

Trend

Dec09

Jun10

Jun11

Jun12

Jun16

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Dec18

Dec19

ROCE %

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Rocky Mountain High Brands Quarterly Data
	Dec09	Jun10	Dec10	Jun11	Jun12	Jun16	Mar17	Jun17	Sep17	Dec17	Mar18	Jun18	Sep18	Dec18	Mar19	Jun19	Sep19	Dec19	Mar20	Jun20
ROCE %	Get a 7-Day Free Trial															-	-	-	-	-

Rocky Mountain High Brands ROCE % Calculation

Rocky Mountain High Brands's annualized ROCE % for the fiscal year that ended in Dec. 2019 is calculated as:

ROCE %	=	EBIT	/	( (Capital Employed	+	Capital Employed)	/ count )
		(A: Dec. 2019 )		(A: Dec. 2018 )		(A: Dec. 2019 )
	=	EBIT	/	( ( (Total Assets - Total Current Liabilities)	+	(Total Assets - Total Current Liabilities) )	/ count )
		(A: Dec. 2019 )		(A: Dec. 2018 )		(A: Dec. 2019 )
	=	-4.393	/	( ( (1.375 - 2.078)	+	(0.546 - 3.168) )	/ 2 )
	=	-4.393	/	( (-0.703	+	-2.622)	/ 2 )
	=	-4.393	/	-1.6625
	=	264.24 %

Rocky Mountain High Brands's ROCE % of for the quarter that ended in Jun. 2020 is calculated as:

ROCE %	=	EBIT ⁽¹⁾	/	( (Capital Employed	+	Capital Employed)	/ count )
		(Q: Jun. 2020 )		(Q: Mar. 2020 )		(Q: Jun. 2020 )
	=	EBIT	/	( ( (Total Assets - Total Current Liabilities)	+	(Total Assets - Total Current Liabilities) )	/ count )
		(Q: Jun. 2020 )		(Q: Mar. 2020 )		(Q: Jun. 2020 )
	=	-5.444	/	( ( (0.541 - 3.609)	+	(4.844 - 6.816) )	/ 2 )
	=	-5.444	/	( ( -3.068	+	-1.972 )	/ 2 )
	=	-5.444	/	-2.52
	=	0 %

(1) Note: The EBIT data used here is four times the quarterly (Jun. 2020) EBIT data.

Rocky Mountain High Brands (OTCPK:RMHB) ROCE % Explanation

ROCE % can be especially useful when comparing the performance of capital-intensive companies. Unlike ROE %, which indicates the profitability of Shareholders Equity, ROCE % also considers long-term debt in Capital Employed. This can be helpful when analyzing companies with significant debt, as the result is neutralized by taking debt into consideration.

Generally speaking, a higher ROCE % indicates a stonger profitability for a company. Moreover, it is important to look at the ratio from a long term perspective. Investors tend to favor companies with stable and rising ROCE % trend over those with volatile ones.

Rocky Mountain High Brands ROCE % Related Terms

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Rocky Mountain High Brands (Rocky Mountain High Brands) Business Description

Industry

GURUFOCUS.COM » STOCK LIST » Consumer Defensive » Beverages - Non-Alcoholic » Rocky Mountain High Brands Inc (OTCPK:RMHB) » Definitions » ROCE %

Comparable Companies

Traded in Other Exchanges

N/A

Address

1000 Shiloh Road, Suite 200, Plano, TX, USA, 75074

Website

https://www.rockymountainhighbrands.com

Rocky Mountain High Brands Inc is a brand management company. RMHB specializes in developing, manufacturing, marketing, and distributing high-quality, health-conscious, cannabidiol and hemp-infused products that span various categories including beverage, food, fitness, skincare, and more. It also markets a naturally high alkaline spring water as part of the company's brand portfolio.

Executives

Winton Morrison	director	9101 LBJ FREEWAY, SUITE 200 DALLAS TX 75243
Jens R. Mielke	officer: Chief Financial Officer	9101 LBJ FREEWAY, SUITE 200 DALLAS TX 75243
Michael R. Welch	director, officer: President and CEO	9101 LBJ FREEWAY, SUITE 200 DALLAS TX 75243
Charles Walter Smith	director, officer: Chief Operating Officer	9101 LBJ FREEWAY, SUITE 200 DALLAS TX 75243
David M. Seeberger	director, officer: Vice President	9101 LBJ FREEWAY, SUITE 200 DALLAS TX 75243
Kevin Harrington	director	14044 ICOT BLVD., CLEARWATER FL 33760
Gerard Vincent David	director, officer: Chairman of the Board	3615 5TH AVENUE NE BRADENTON FL 34208
Jerome A. Grisaffi	director, officer: Secretary and Chairman	9101 LBJ FREEWAY, SUITE 200 DALLAS TX 75243
Lily Li	10 percent owner, officer: Executive Vice President	4858 ROUTE 32 CATSKILL NY 12414