Rocky Mountain High Brands (Rocky Mountain High Brands) Selling, General, & Admin. Expense : $3.62 Mil (TTM As of Jun. 2020)

Rocky Mountain High Brands Selling, General, & Admin. Expense Chart

Rocky Mountain High Brands Quarterly Data
	Dec09	Jun10	Dec10	Jun11	Jun12	Jun16	Mar17	Jun17	Sep17	Dec17	Mar18	Jun18	Sep18	Dec18	Mar19	Jun19	Sep19	Dec19	Mar20	Jun20
Selling, General, & Admin. Expense	Get a 7-Day Free Trial															0.86	0.72	1.00	0.63	1.27

Competitive Comparison of Rocky Mountain High Brands's Selling, General, & Admin. Expense

For the Beverages - Non-Alcoholic subindustry, Rocky Mountain High Brands's Selling, General, & Admin. Expense, along with its competitors' market caps and Selling, General, & Admin. Expense data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

Rocky Mountain High Brands's Selling, General, & Admin. Expense Distribution in the Beverages - Non-Alcoholic Industry

For the Beverages - Non-Alcoholic industry and Consumer Defensive sector, Rocky Mountain High Brands's Selling, General, & Admin. Expense distribution charts can be found below:

* The bar in red indicates where Rocky Mountain High Brands's Selling, General, & Admin. Expense falls into.

Rocky Mountain High Brands Selling, General, & Admin. Expense Calculation

Selling, General, & Admin. Expense (SGA) includes the direct and indirect costs and all general and administrative expenses of a company. For instance, personnel cost, advertising, rent, communication costs are all part of SGA.

Selling, General, & Admin. Expense for the trailing twelve months (TTM) ended in Jun. 2020 adds up the quarterly data reported by the company within the most recent 12 months, which was $3.62 Mil.

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Rocky Mountain High Brands  (OTCPK:RMHB) Selling, General, & Admin. Expense Explanation

An efficient operation keeps SGA costs low and thus has higher profit margin. The percentage of SGA relative to total revenue is an indication of how efficiently the company operates. Compare this percentage among the companies in the same industry is a good way of finding more efficient operations. A comparison of the SGA cost relative to the revenue with the historical value can also be an indication of how efficient the company has become.

Warren Buffett likes companies with consistent SGA as the percentage of gross profit.

Companies with no durable competitive advantage show wild variation in SG&A as % of Gross Profit.

If SGA is less than 30% of Gross Profit, it is fantastic. If SGA is nearing 100%, it is is in highly competitive industry.

Rocky Mountain High Brands Selling, General, & Admin. Expense Related Terms

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Rocky Mountain High Brands (Rocky Mountain High Brands) Business Description