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Axman Enterprise CoROCO:6804 +1.09%75 Gross Margin % is 13.98% as of Jun. 2026, which is 60% above its 10-year median of 8.73. GuruFocus rates ROCO:6804 with a GF Score™ of 75/100 and a GF Value™ of NT$14.99 (Modestly Overvalued). The stock has 6 warning signs investors should review. Among 793 Travel & Leisure companies, Axman Enterprise Co ranks worse than 96.34% on this metric.
Axman Enterprise Co (ROCO:6804) Gross Margin % Explanation
Warren Buffett believes that firms with excellent long term economics tend to have consistently higher margins.
Durable competitive advantage creates a high Gross Margin % because of the freedom to price in excess of cost. Companies can be categorized by their Gross Margin %
1. Greater than 40% = Durable competitive advantage
2. Less than 40% = Competition eroding margins
3. Less than 20% = no sustainable competitive advantage
Consistency of Gross Margin is key
Axman Enterprise Co had a gross margin of 13.98% for the quarter that ended in Jun. 2026 => No sustainable competitive advantage
Be Aware
If a company loses its competitive advantages, usually its gross margin declines well before its sales declines. Watching Gross Margin % and Operating Margin % closely helps avoid value trap situations.
Axman Enterprise Co Gross Margin % Related Terms
Axman Enterprise Co Gross Margin % Historical Data
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The historical data trend for Axman Enterprise Co's Gross Margin % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
ROCO:6804 vs AS, HAS, LTH: Gross Margin % Comparison
For the Leisure subindustry, Axman Enterprise Co's Gross Margin %, along with its competitors' market caps and Gross Margin % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Axman Enterprise Co Gross Margin % vs Travel & Leisure Industry
For the Travel & Leisure industry and Consumer Cyclical sector, Axman Enterprise Co's Gross Margin % distribution charts can be found below:
* The bar in red indicates where Axman Enterprise Co's Gross Margin % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
A positive Gross Profit is only the first step for a company to make a net profit. The gross profit needs to be big enough to also cover related labor, equipment, rental, marketing/advertising, research and development and a lot of other costs in selling the products.
Axman Enterprise Co (ROCO:6804) has a Gross Margin % of 13.98% as of Jun. 2026. Gross margin is the ratio of total gross profit to net sales. View historical data on Axman Enterprise Co and its competitors. This is 60% above median its historical median of 8.73. Over the past decade, Axman Enterprise Co's Gross Margin % has ranged from 1.80 to 10.60. According to the industry distribution chart, Axman Enterprise Co ranks #764 out of 793 companies in the Travel & Leisure industry, placing it in the top 96.3%.
Is Axman Enterprise Co's Gross Margin % too high?
Axman Enterprise Co's current Gross Margin % of 13.98% is 60% above median its 10-year median of 8.73. Over the past 10 years, this metric has ranged from a low of 1.80 to a high of 10.60. The Travel & Leisure industry median Gross Margin % is 43.57. Axman Enterprise Co's value of 13.98% is 67.9% below this industry median. Based on the distribution chart, Axman Enterprise Co ranks #764 out of 793 companies in the Travel & Leisure industry, which is in the bottom quartile relative to peers. Overall, Axman Enterprise Co has a GF Score™ of 75/100 and is considered Modestly Overvalued, reflecting its overall financial health beyond just this single metric.
How does Axman Enterprise Co's Gross Margin % compare to AS and HAS?
According to the Travel & Leisure industry distribution chart, Axman Enterprise Co ranks #764 out of 793 companies for Gross Margin %. This places Axman Enterprise Co in the lower half of its industry. The industry median Gross Margin % is 43.57. Axman Enterprise Co's value of 13.98% is 67.9% below this benchmark. Historically, Axman Enterprise Co's own Gross Margin % has ranged from 1.80 to 10.60 over the past decade. While the company's 10-year median is 8.73 vs. the industry median of 43.57, Axman Enterprise Co has consistently been below the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Gross Margin % for a Travel & Leisure company?
The median Gross Margin % among Travel & Leisure companies is 43.57, based on 793 companies in the industry. Companies in the top quartile (top 25%) have a Gross Margin % significantly above this median, while those in the bottom quartile fall well below. However, Gross Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Axman Enterprise Co's current Gross Margin % of 13.98% is 67.9% below the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Gross Margin % mean?
A high Gross Margin % can signal that a stock is expensive relative to its fundamentals. Gross margin is the ratio of total gross profit to net sales. View historical data on Axman Enterprise Co and its competitors. For the Travel & Leisure industry, the median Gross Margin % is 43.57 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Axman Enterprise Co's current Gross Margin % is 13.98%, which is 60% above median its own 10-year median of 8.73. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Axman Enterprise Co stock overvalued right now?
Based on GuruFocus' analysis, Axman Enterprise Co (ROCO:6804) is currently considered Modestly Overvalued. The stock's GF Value™ is NT$14.99, compared to a current price of NT$18.60 — trading 24.1% above its estimated fair value. The current Gross Margin % is 13.98%, which is 60% above median its 10-year median of 8.73 and 67.9% below the Travel & Leisure industry median of 43.57. Axman Enterprise Co's overall GF Score™ is 75/100 with 6 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Gross Margin % calculated?
Gross Margin % is calculated from a company's financial statements. For Axman Enterprise Co (ROCO:6804), the current Gross Margin % is 13.98% as of Jun. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Axman Enterprise Co (ROCO:6804) Overvalued in 2026?
Based on GuruFocus' analysis, Axman Enterprise Co stock appears to be overvalued.
The current stock price of NT$18.60 is trading 24.1% above its estimated GF Value™ of NT$14.99.
GuruFocus considers Axman Enterprise Co to be Modestly Overvalued.
Key valuation signals for ROCO:6804:
Gross Margin %: 13.98% (60% above median its 10-year median of 8.73)
GF Value™: NT$14.99 vs. price of NT$18.60 (24.1% above fair value)
Industry Position: 67.9% below the Travel & Leisure median (#764 of 793)
No single metric tells the full story. See the ROCO:6804 stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Axman Enterprise Co Ltd is engaged in the design and manufacture of bicycles, road bikes, and mountain bikes. It also manufactures and supplies carbon fiber frame sets. Geographically, the company generates the majority of its revenue from America, and the rest from Canada, the United Kingdom, Germany, and other markets.
75GF Score
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