shopper360 (SGX:1F0) Gross Margin %: 15.33% (As of Nov. 2025) — 38% Below Median

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What is shopper360 Gross Margin %?

shopper360 SGX:1F0 Gross Margin % is 15.33% as of Nov. 2025, which is 38% below its 10-year median of 24.65. The stock has 3 warning signs investors should review. Among 944 Media - Diversified companies, shopper360 ranks worse than 82.84% on this metric.

Gross Margin % is calculated as gross profit divided by its revenue. shopper360's Gross Profit for the six months ended in Nov. 2025 was S$4.88 Mil. shopper360's Revenue for the six months ended in Nov. 2025 was S$31.82 Mil. Therefore, shopper360's Gross Margin % for the quarter that ended in Nov. 2025 was 15.33%.

Warning Sign:

shopper360 Ltd gross margin has been in long-term decline. The average rate of decline per year is -7.6%.


The historical rank and industry rank for shopper360's Gross Margin % or its related term are showing as below:

SGX:1F0' s Gross Margin % Range Over the Past 10 Years
Min: 15.33   Med: 24.65   Max: 31.75
Current: 15.33


During the past 12 years, the highest Gross Margin % of shopper360 was 31.75%. The lowest was 15.33%. And the median was 24.65%.

SGX:1F0's Gross Margin % is ranked worse than
82.84% of 944 companies
in the Media - Diversified industry
Industry Median: 38.99 vs SGX:1F0: 15.33

shopper360 had a gross margin of 15.33% for the quarter that ended in Nov. 2025 => No sustainable competitive advantage

The 5-Year average Growth Rate of Gross Margin for shopper360 was -7.60% per year.


shopper360  (SGX:1F0) Gross Margin % Explanation

Warren Buffett believes that firms with excellent long term economics tend to have consistently higher margins.

Durable competitive advantage creates a high Gross Margin % because of the freedom to price in excess of cost. Companies can be categorized by their Gross Margin %

1. Greater than 40% = Durable competitive advantage
2. Less than 40% = Competition eroding margins
3. Less than 20% = no sustainable competitive advantage
Consistency of Gross Margin is key

shopper360 had a gross margin of 15.33% for the quarter that ended in Nov. 2025 => No sustainable competitive advantage


Be Aware

If a company loses its competitive advantages, usually its gross margin declines well before its sales declines. Watching Gross Margin % and Operating Margin % closely helps avoid value trap situations.


shopper360 Gross Margin % Related Terms


shopper360 Gross Margin % Historical Data

* Premium members only.

The historical data trend for shopper360's Gross Margin % can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

shopper360 Gross Margin % Chart

shopper360 Annual Data
Trend May16 May17 May18 May19 May20 May21 May22 May23 May24 May25
Gross Margin %
Get a 7-Day Free Trial Premium Member Only Premium Member Only 24.88 22.93 20.48 20.93 15.93

shopper360 Semi-Annual Data
May16 Nov16 May17 Nov17 May18 Nov18 May19 Nov19 May20 Nov20 May21 Nov21 May22 Nov22 May23 Nov23 May24 Nov24 May25 Nov25
Gross Margin % Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 22.32 19.56 16.53 15.32 15.33

SGX:1F0 vs APP, OMC, TTD: Gross Margin % Comparison

For the Advertising Agencies subindustry, shopper360's Gross Margin %, along with its competitors' market caps and Gross Margin % data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


shopper360 Gross Margin % vs Media - Diversified Industry

For the Media - Diversified industry and Communication Services sector, shopper360's Gross Margin % distribution charts can be found below:

* The bar in red indicates where shopper360's Gross Margin % falls into.



shopper360 Gross Margin % Calculation

Gross Margin is the percentage of Gross Profit out of sales or Revenue.

shopper360's Gross Margin for the fiscal year that ended in May. 2025 is calculated as

Gross Margin % (A: May. 2025 )=Gross Profit (A: May. 2025 ) / Revenue (A: May. 2025 )
=8.9 / 55.92
=(Revenue - Cost of Goods Sold) / Revenue
=(55.92 - 47.011) / 55.92
=15.93 %

shopper360's Gross Margin for the quarter that ended in Nov. 2025 is calculated as


Gross Margin % (Q: Nov. 2025 )=Gross Profit (Q: Nov. 2025 ) / Revenue (Q: Nov. 2025 )
=4.9 / 31.818
=(Revenue - Cost of Goods Sold) / Revenue
=(31.818 - 26.941) / 31.818
=15.33 %

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

A positive Gross Profit is only the first step for a company to make a net profit. The gross profit needs to be big enough to also cover related labor, equipment, rental, marketing/advertising, research and development and a lot of other costs in selling the products.

Frequently Asked Questions Learn more about Gross Margin % →
What does a Gross Margin % of 15.33% mean?
shopper360 (SGX:1F0) has a Gross Margin % of 15.33% as of Nov. 2025. Gross margin is the ratio of total gross profit to net sales. View historical data on shopper360 and its competitors. This is 38% below median its historical median of 24.65. Over the past decade, shopper360's Gross Margin % has ranged from 15.33 to 31.75. According to the industry distribution chart, shopper360 ranks #782 out of 944 companies in the Media - Diversified industry, placing it in the top 82.8%.
Is shopper360's Gross Margin % too high?
shopper360's current Gross Margin % of 15.33% is 38% below median its 10-year median of 24.65. Over the past 10 years, this metric has ranged from a low of 15.33 to a high of 31.75. The Media - Diversified industry median Gross Margin % is 38.99. shopper360's value of 15.33% is 60.7% below this industry median. Based on the distribution chart, shopper360 ranks #782 out of 944 companies in the Media - Diversified industry, which is in the bottom quartile relative to peers.
How does shopper360's Gross Margin % compare to APP and OMC?
According to the Media - Diversified industry distribution chart, shopper360 ranks #782 out of 944 companies for Gross Margin %. This places shopper360 in the lower half of its industry. The industry median Gross Margin % is 38.99. shopper360's value of 15.33% is 60.7% below this benchmark. Historically, shopper360's own Gross Margin % has ranged from 15.33 to 31.75 over the past decade. While the company's 10-year median is 24.65 vs. the industry median of 38.99, shopper360 has consistently been below the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Gross Margin % for a Media - Diversified company?
The median Gross Margin % among Media - Diversified companies is 38.99, based on 944 companies in the industry. Companies in the top quartile (top 25%) have a Gross Margin % significantly above this median, while those in the bottom quartile fall well below. However, Gross Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. shopper360's current Gross Margin % of 15.33% is 60.7% below the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Gross Margin % mean?
A high Gross Margin % can signal that a stock is expensive relative to its fundamentals. Gross margin is the ratio of total gross profit to net sales. View historical data on shopper360 and its competitors. For the Media - Diversified industry, the median Gross Margin % is 38.99 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. shopper360's current Gross Margin % is 15.33%, which is 38% below median its own 10-year median of 24.65. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is shopper360 stock overvalued right now?
Based on GuruFocus' analysis, shopper360 (SGX:1F0) is currently considered Significantly Undervalued. The stock's GF Value™ is S$0.09, compared to a current price of S$0.06 — trading 33.3% below its estimated fair value. The current Gross Margin % is 15.33%, which is 38% below median its 10-year median of 24.65 and 60.7% below the Media - Diversified industry median of 38.99. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Gross Margin % calculated?
Gross Margin % is calculated from a company's financial statements. For shopper360 (SGX:1F0), the current Gross Margin % is 15.33% as of Nov. 2025. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

shopper360 Business Description

Address 15 Jalan 16/11, Block A, 505, 5th Floor, Phileo Damansara 2, Petaling Jaya, SGR, MYS, 46350
shopper360 Ltd is a provider of shopper marketing services in the retail and consumer goods industry in Malaysia. It offers various marketing and advertising services across in-store experience to loyalty, retention, and repeat purchase. The group offers digital and non-digital in-store advertising mediums in retail chains, creative campaign development and mobile marketing services, events management, marketing programmes, marketing intelligence and analysis, and consumer relationship management services, among others. Its reportable segments are: Advertising and Marketing, Sales Execution and Distribution, and Others. Maximum revenue is generated from the Sales execution and distribution segment, which provides merchandiser, sales force and supervisory, and talent management services.