Gross Margin % is calculated as gross profit divided by its revenue. Soho House's Gross Profit for the
three
months ended in Sep. 2025 was $199 Mil. Soho House's Revenue for the
three
months ended in Sep. 2025 was $371 Mil. Therefore, Soho House's Gross Margin % for the quarter that ended in Sep. 2025 was 53.55%.
The historical rank and industry rank for Soho House's Gross Margin % or its related term are showing as below:
SHCO'
s Gross Margin % Range Over the Past 10 Years
Min: 42.75 Med: 45.62 Max: 47.96
Current: 47.96
During the past 7 years, the highestGross Margin % of Soho House was 47.96%. The lowest was 42.75%. And the median was 45.62%.
SHCO's Gross Margin % is not ranked
in the Travel & Leisure industry.
Industry Median: 44.02
vs SHCO: 47.96
Soho House had a gross margin of 53.55% for the quarter that ended in Sep. 2025 => Durable competitive advantage
The 5-Year average Growth Rate of Gross Margin for Soho House was 2.30% per year.
Soho House (NYSE:SHCO) Gross Margin % Explanation
Warren Buffett believes that firms with excellent long term economics tend to have consistently higher margins.
Durable competitive advantage creates a high Gross Margin % because of the freedom to price in excess of cost. Companies can be categorized by their Gross Margin %
1. Greater than 40% = Durable competitive advantage
2. Less than 40% = Competition eroding margins
3. Less than 20% = no sustainable competitive advantage
Consistency of Gross Margin is key
Soho House had a gross margin of 53.55% for the quarter that ended in Sep. 2025 => Durable competitive advantage
Be Aware
If a company loses its competitive advantages, usually its gross margin declines well before its sales declines. Watching Gross Margin % and Operating Margin % closely helps avoid value trap situations.
Soho House Gross Margin % Related Terms
Soho House Gross Margin % Historical Data
* Premium members only.
The historical data trend for Soho House's Gross Margin % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
SHCO vs CVEO, GHG, INTG: Gross Margin % Comparison
For the Lodging subindustry, Soho House's Gross Margin %, along with its competitors' market caps and Gross Margin % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Soho House Gross Margin % vs Travel & Leisure Industry
For the Travel & Leisure industry and Consumer Cyclical sector, Soho House's Gross Margin % distribution charts can be found below:
* The bar in red indicates where Soho House's Gross Margin % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
A positive Gross Profit is only the first step for a company to make a net profit. The gross profit needs to be big enough to also cover related labor, equipment, rental, marketing/advertising, research and development and a lot of other costs in selling the products.
Soho House (SHCO) has a Gross Margin % of 53.55% as of Sep. 2025. Gross margin is the ratio of total gross profit to net sales. View historical data on Soho House and its competitors. This is 17% above median its historical median of 45.62. Over the past decade, Soho House's Gross Margin % has ranged from 42.75 to 47.96.
Is Soho House's Gross Margin % too high?
Soho House's current Gross Margin % of 53.55% is 17% above median its 10-year median of 45.62. Over the past 10 years, this metric has ranged from a low of 42.75 to a high of 47.96. The Travel & Leisure industry median Gross Margin % is 44.02. Soho House's value of 53.55% is 21.6% above this industry median. Overall, Soho House has a GF Score™ of 49/100, reflecting its overall financial health beyond just this single metric.
How does Soho House's Gross Margin % compare to CVEO and GHG?
Soho House's Gross Margin % of 53.55% can be compared against companies in the Travel & Leisure industry. The industry median Gross Margin % is 44.02. Soho House's value of 53.55% is 21.6% above this benchmark. Historically, Soho House's own Gross Margin % has ranged from 42.75 to 47.96 over the past decade. While the company's 10-year median is 45.62 vs. the industry median of 44.02, Soho House has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Gross Margin % for a Travel & Leisure company?
The median Gross Margin % among Travel & Leisure companies is 44.02, based on 793 companies in the industry. Companies in the top quartile (top 25%) have a Gross Margin % significantly above this median, while those in the bottom quartile fall well below. However, Gross Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Soho House's current Gross Margin % of 53.55% is 21.6% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Gross Margin % mean?
A high Gross Margin % can signal that a stock is expensive relative to its fundamentals. Gross margin is the ratio of total gross profit to net sales. View historical data on Soho House and its competitors. For the Travel & Leisure industry, the median Gross Margin % is 44.02 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Soho House's current Gross Margin % is 53.55%, which is 17% above median its own 10-year median of 45.62. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Soho House stock overvalued right now?
Soho House (SHCO) has a current Gross Margin % of 53.55%. The stock's GF Value™ is $7.55, compared to a current price of $8.99 — trading 19.1% above its estimated fair value. The current Gross Margin % is 53.55%, which is 17% above median its 10-year median of 45.62 and 21.6% above the Travel & Leisure industry median of 44.02. Soho House's overall GF Score™ is 49/100 with 7 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Gross Margin % calculated?
Gross Margin % is calculated from a company's financial statements. For Soho House (SHCO), the current Gross Margin % is 53.55% as of Sep. 2025. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Soho House (SHCO) Overvalued in 2026?
Based on GuruFocus' analysis, Soho House stock appears to be overvalued.
The current stock price of $8.99 is trading 19.1% above its estimated GF Value™ of $7.55.
Key valuation signals for SHCO:
Gross Margin %: 53.55% (17% above median its 10-year median of 45.62)
GF Value™: $7.55 vs. price of $8.99 (19.1% above fair value)
Industry Position: 21.6% above the Travel & Leisure median
No single metric tells the full story. See the SHCO stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Soho House & Co Inc is a membership platform of physical and digital spaces that connects a vibrant, diverse group of members from across the world. The members use the platform to work, socialize, connect, create, and flourish all over the world. It offers lease agreements for Houses, hotels, restaurants, studios, spas, and other properties. The company's reportable segments are: United Kingdom; The Americas; and Europe and Rest of the world. The majority of its revenue is generated from the Americas segment, which encompasses its operating units in the Americas, including Soho Houses, stand-alone U.S. restaurants, Soho Friends, and the management fees under a hotel management contract for the operation of The Ned London.
49GF Score
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