ROC % measures how well a company generates cash flow relative to the capital it has invested in its business. It is also called ROIC %. Soho House's annualized return on capital (ROC %) for the quarter that ended in Sep. 2025 was 0.78%.
As of today (2026-06-27), Soho House's WACC % is 6.71%. Soho House's ROC % is 1.29% (calculated using TTM income statement data).
Soho House earns returns that do not match up to its cost of capital. It will destroy value as it grows.
Soho House (NYSE:SHCO) ROC % Explanation
ROC % measures how well a company generates cash flow relative to the capital it has invested in its business. It is also called ROIC %. The reason book values of debt and equity are used is because the book values are the capital the company received when issuing the debt or receiving the equity investments.
There are four key components to this definition. The first is the use of operating income or EBIT rather than net income in the numerator. The second is the tax adjustment to this operating income or EBIT, computed as a hypothetical tax based on an effective or marginal tax rate. The third is the use of book values for invested capital, rather than market values. The final is the timing difference; the capital invested is from the end of the prior year whereas the operating income or EBIT is the current year's number.
Why is ROC % important?
Because it costs money to raise capital. A firm that generates higher returns on investment than it costs the company to raise the capital needed for that investment is earning excess returns. A firm that expects to continue generating positive excess returns on new investments in the future will see its value increase as growth increases, whereas a firm that earns returns that do not match up to its cost of capital will destroy value as it grows.
As of today, Soho House's WACC % is 6.71%. Soho House's ROC % is 1.29% (calculated using TTM income statement data).
Soho House earns returns that do not match up to its cost of capital. It will destroy value as it grows.
Be Aware
Like ROE % and ROA %, ROC % is calculated with only 12 months of data. Fluctuations in the company's earnings or business cycles can affect the ratio drastically. It is important to look at the ratio from a long term perspective.
Soho House ROC % Related Terms
Soho House ROC % Historical Data
* Premium members only.
The historical data trend for Soho House's ROC % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Note:
The Operating Income data used here is four times the quarterly (Sep. 2025) data.
The tax rate is limited to between 0% and 100%.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Soho House (SHCO) has a ROC % of 0.78% as of Sep. 2025. Return on capital is the ratio of current-period net income to average two-period capital. View historical data on Soho House and its competitors.
Is Soho House's ROC % too high?
Soho House's current ROC % is 0.78%. The Travel & Leisure industry median ROC % is 3.76. Soho House's value of 0.78% is 79.3% below this industry median. Overall, Soho House has a GF Score™ of 49/100, reflecting its overall financial health beyond just this single metric.
How does Soho House's ROC % compare to CVEO and GHG?
Soho House's ROC % of 0.78% can be compared against companies in the Travel & Leisure industry. The industry median ROC % is 3.76. Soho House's value of 0.78% is 79.3% below this benchmark. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good ROC % for a Travel & Leisure company?
The median ROC % among Travel & Leisure companies is 3.76, based on 834 companies in the industry. Companies in the top quartile (top 25%) have a ROC % significantly above this median, while those in the bottom quartile fall well below. However, ROC % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Soho House's current ROC % of 0.78% is 79.3% below the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high ROC % mean?
A high ROC % can signal that a stock is expensive relative to its fundamentals. Return on capital is the ratio of current-period net income to average two-period capital. View historical data on Soho House and its competitors. For the Travel & Leisure industry, the median ROC % is 3.76 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Soho House's current ROC % is 0.78%. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Soho House stock overvalued right now?
Soho House (SHCO) has a current ROC % of 0.78%. The stock's GF Value™ is $7.55, compared to a current price of $8.99 — trading 19.1% above its estimated fair value. The current ROC % is 0.78% and 79.3% below the Travel & Leisure industry median of 3.76. Soho House's overall GF Score™ is 49/100 with 7 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is ROC % calculated?
ROC % is calculated from a company's financial statements. For Soho House (SHCO), the current ROC % is 0.78% as of Sep. 2025. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Soho House (SHCO) Overvalued in 2026?
Based on GuruFocus' analysis, Soho House stock appears to be overvalued.
The current stock price of $8.99 is trading 19.1% above its estimated GF Value™ of $7.55.
Key valuation signals for SHCO:
ROC %: 0.78%
GF Value™: $7.55 vs. price of $8.99 (19.1% above fair value)
Industry Position: 79.3% below the Travel & Leisure median
No single metric tells the full story. See the SHCO stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Soho House & Co Inc is a membership platform of physical and digital spaces that connects a vibrant, diverse group of members from across the world. The members use the platform to work, socialize, connect, create, and flourish all over the world. It offers lease agreements for Houses, hotels, restaurants, studios, spas, and other properties. The company's reportable segments are: United Kingdom; The Americas; and Europe and Rest of the world. The majority of its revenue is generated from the Americas segment, which encompasses its operating units in the Americas, including Soho Houses, stand-alone U.S. restaurants, Soho Friends, and the management fees under a hotel management contract for the operation of The Ned London.
49GF Score
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