Huangshan Tourism Development Co (SHSE:600054) Gross Margin %: 38.08% (As of Mar. 2026) — 25% Below Median

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SHSE:600054 Huangshan Tourism Development Co Ltd SHSE:600054
94 GF Score
Price ¥10.92
GF Value ¥13.27
Valuation Modestly Undervalued
! 3 Warning Signs
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What is Huangshan Tourism Development Co Gross Margin %?

Huangshan Tourism Development Co SHSE:600054 +1.20% 94 Gross Margin % is 38.08% as of Mar. 2026, which is 25% below its 10-year median of 50.58. GuruFocus rates SHSE:600054 with a GF Score™ of 94/100 and a GF Value™ of ¥13.27 (Modestly Undervalued). The stock has 3 warning signs investors should review. Among 793 Travel & Leisure companies, Huangshan Tourism Development Co ranks better than 54.22% on this metric.

Gross Margin % is calculated as gross profit divided by its revenue. Huangshan Tourism Development Co's Gross Profit for the three months ended in Mar. 2026 was ¥159 Mil. Huangshan Tourism Development Co's Revenue for the three months ended in Mar. 2026 was ¥417 Mil. Therefore, Huangshan Tourism Development Co's Gross Margin % for the quarter that ended in Mar. 2026 was 38.08%.


The historical rank and industry rank for Huangshan Tourism Development Co's Gross Margin % or its related term are showing as below:

SHSE:600054' s Gross Margin % Range Over the Past 10 Years
Min: 20.36   Med: 50.58   Max: 55.97
Current: 46.59


During the past 13 years, the highest Gross Margin % of Huangshan Tourism Development Co was 55.97%. The lowest was 20.36%. And the median was 50.58%.

SHSE:600054's Gross Margin % is ranked better than
54.22% of 793 companies
in the Travel & Leisure industry
Industry Median: 43.52 vs SHSE:600054: 46.59

Huangshan Tourism Development Co had a gross margin of 38.08% for the quarter that ended in Mar. 2026 => Competition eroding margins

The 5-Year average Growth Rate of Gross Margin for Huangshan Tourism Development Co was 11.20% per year.


Huangshan Tourism Development Co  (SHSE:600054) Gross Margin % Explanation

Warren Buffett believes that firms with excellent long term economics tend to have consistently higher margins.

Durable competitive advantage creates a high Gross Margin % because of the freedom to price in excess of cost. Companies can be categorized by their Gross Margin %

1. Greater than 40% = Durable competitive advantage
2. Less than 40% = Competition eroding margins
3. Less than 20% = no sustainable competitive advantage
Consistency of Gross Margin is key

Huangshan Tourism Development Co had a gross margin of 38.08% for the quarter that ended in Mar. 2026 => Competition eroding margins


Be Aware

If a company loses its competitive advantages, usually its gross margin declines well before its sales declines. Watching Gross Margin % and Operating Margin % closely helps avoid value trap situations.


Huangshan Tourism Development Co Gross Margin % Related Terms


Huangshan Tourism Development Co Gross Margin % Historical Data

* Premium members only.

The historical data trend for Huangshan Tourism Development Co's Gross Margin % can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Huangshan Tourism Development Co Gross Margin % Chart

Huangshan Tourism Development Co Annual Data
Trend Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
Gross Margin %
Get a 7-Day Free Trial Premium Member Only Premium Member Only 35.63 20.36 54.02 51.78 46.86

Huangshan Tourism Development Co Quarterly Data
Jun21 Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26
Gross Margin % Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 39.24 50.08 53.61 42.21 38.08

SHSE:600054 vs MAR, HLT, H: Gross Margin % Comparison

For the Lodging subindustry, Huangshan Tourism Development Co's Gross Margin %, along with its competitors' market caps and Gross Margin % data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Huangshan Tourism Development Co Gross Margin % vs Travel & Leisure Industry

For the Travel & Leisure industry and Consumer Cyclical sector, Huangshan Tourism Development Co's Gross Margin % distribution charts can be found below:

* The bar in red indicates where Huangshan Tourism Development Co's Gross Margin % falls into.


SHSE:600054
94GF Score
Huangshan Tourism Development Co Ltd SHSE:600054
Gross Margin % is just one metric. See GF Score™, valuation, warning signs, and more.
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Huangshan Tourism Development Co Gross Margin % Calculation

Gross Margin is the percentage of Gross Profit out of sales or Revenue.

Huangshan Tourism Development Co's Gross Margin for the fiscal year that ended in Dec. 2025 is calculated as

Gross Margin % (A: Dec. 2025 )=Gross Profit (A: Dec. 2025 ) / Revenue (A: Dec. 2025 )
=988.5 / 2109.325
=(Revenue - Cost of Goods Sold) / Revenue
=(2109.325 - 1120.795) / 2109.325
=46.86 %

Huangshan Tourism Development Co's Gross Margin for the quarter that ended in Mar. 2026 is calculated as


Gross Margin % (Q: Mar. 2026 )=Gross Profit (Q: Mar. 2026 ) / Revenue (Q: Mar. 2026 )
=158.9 / 417.246
=(Revenue - Cost of Goods Sold) / Revenue
=(417.246 - 258.365) / 417.246
=38.08 %

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

A positive Gross Profit is only the first step for a company to make a net profit. The gross profit needs to be big enough to also cover related labor, equipment, rental, marketing/advertising, research and development and a lot of other costs in selling the products.

Frequently Asked Questions Learn more about Gross Margin % →
What does a Gross Margin % of 38.08% mean?
Huangshan Tourism Development Co (SHSE:600054) has a Gross Margin % of 38.08% as of Mar. 2026. Gross margin is the ratio of total gross profit to net sales. View historical data on Huangshan Tourism Development Co and its competitors. This is 25% below median its historical median of 50.58. Over the past decade, Huangshan Tourism Development Co's Gross Margin % has ranged from 20.36 to 55.97. According to the industry distribution chart, Huangshan Tourism Development Co ranks #363 out of 793 companies in the Travel & Leisure industry, placing it in the top 45.8%.
Is Huangshan Tourism Development Co's Gross Margin % too high?
Huangshan Tourism Development Co's current Gross Margin % of 38.08% is 25% below median its 10-year median of 50.58. Over the past 10 years, this metric has ranged from a low of 20.36 to a high of 55.97. The Travel & Leisure industry median Gross Margin % is 43.52. Huangshan Tourism Development Co's value of 38.08% is 12.5% below this industry median. Based on the distribution chart, Huangshan Tourism Development Co ranks #363 out of 793 companies in the Travel & Leisure industry, which is above the industry midpoint. Overall, Huangshan Tourism Development Co has a GF Score™ of 94/100 and is considered Modestly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Huangshan Tourism Development Co's Gross Margin % compare to MAR and HLT?
According to the Travel & Leisure industry distribution chart, Huangshan Tourism Development Co ranks #363 out of 793 companies for Gross Margin %. This puts Huangshan Tourism Development Co in the upper half of its industry. The industry median Gross Margin % is 43.52. Huangshan Tourism Development Co's value of 38.08% is 12.5% below this benchmark. Historically, Huangshan Tourism Development Co's own Gross Margin % has ranged from 20.36 to 55.97 over the past decade. While the company's 10-year median is 50.58 vs. the industry median of 43.52, Huangshan Tourism Development Co has consistently been below the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Gross Margin % for a Travel & Leisure company?
The median Gross Margin % among Travel & Leisure companies is 43.52, based on 793 companies in the industry. Companies in the top quartile (top 25%) have a Gross Margin % significantly above this median, while those in the bottom quartile fall well below. However, Gross Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Huangshan Tourism Development Co's current Gross Margin % of 38.08% is 12.5% below the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Gross Margin % mean?
A high Gross Margin % can signal that a stock is expensive relative to its fundamentals. Gross margin is the ratio of total gross profit to net sales. View historical data on Huangshan Tourism Development Co and its competitors. For the Travel & Leisure industry, the median Gross Margin % is 43.52 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Huangshan Tourism Development Co's current Gross Margin % is 38.08%, which is 25% below median its own 10-year median of 50.58. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Huangshan Tourism Development Co stock overvalued right now?
Based on GuruFocus' analysis, Huangshan Tourism Development Co (SHSE:600054) is currently considered Modestly Undervalued. The stock's GF Value™ is ¥13.27, compared to a current price of ¥10.92 — trading 17.7% below its estimated fair value. The current Gross Margin % is 38.08%, which is 25% below median its 10-year median of 50.58 and 12.5% below the Travel & Leisure industry median of 43.52. Huangshan Tourism Development Co's overall GF Score™ is 94/100 with 3 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Gross Margin % calculated?
Gross Margin % is calculated from a company's financial statements. For Huangshan Tourism Development Co (SHSE:600054), the current Gross Margin % is 38.08% as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Huangshan Tourism Development Co (SHSE:600054) Overvalued in 2026?

Based on GuruFocus' analysis, Huangshan Tourism Development Co stock appears to be undervalued. The current stock price of ¥10.92 is trading 17.7% below its estimated GF Value™ of ¥13.27. GuruFocus considers Huangshan Tourism Development Co to be Modestly Undervalued.

Key valuation signals for SHSE:600054:

  • Gross Margin %: 38.08% (25% below median its 10-year median of 50.58)
  • GF Value™: ¥13.27 vs. price of ¥10.92 (17.7% below fair value)
  • GF Score™: 94/100 with 3 warning signs
  • Industry Position: 12.5% below the Travel & Leisure median (#363 of 793)

No single metric tells the full story. See the SHSE:600054 stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Huangshan Tourism Development Co Business Description

Other Exchanges 900942:China
Address No. 5 Tiandu Avenue, Tunxi District, Anhui Province, Huangshan, CHN, 245000
Huangshan Tourism Development Co Ltd is principally engaged in providing travel and hotel services. The Company is also involved in landscape development, cableway passenger transportation and food services.
94GF Score

Get the complete analysis for SHSE:600054

Gross Margin % is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

¥10.92
Price
¥13.27
GF Value