Sportradar Group AGSRAD +3.66%83 Gross Margin % is 52.78% as of Mar. 2026, which is 14% below its 10-year median of 61.53. GuruFocus rates SRAD with a GF Score™ of 83/100 and a GF Value™ of $21.83 (Modestly Undervalued). The stock has 4 warning signs investors should review. Among 2,677 Software companies, Sportradar Group AG ranks better than 67.65% on this metric.
Sportradar Group AG gross margin has been in long-term decline. The average rate of decline per year is -7.3%.
The historical rank and industry rank for Sportradar Group AG's Gross Margin % or its related term are showing as below:
SRAD'
s Gross Margin % Range Over the Past 10 Years
Min: 56.8 Med: 61.53 Max: 85.93
Current: 56.96
During the past 7 years, the highestGross Margin % of Sportradar Group AG was 85.93%. The lowest was 56.80%. And the median was 61.53%.
SRAD's Gross Margin % is ranked better than 67.65% of 2677
companies
in the Software industry
Industry Median: 40.49
vs SRAD: 56.96
Sportradar Group AG had a gross margin of 52.78% for the quarter that ended in Mar. 2026 => Durable competitive advantage
The 5-Year average Growth Rate of Gross Margin for Sportradar Group AG was -7.30% per year.
Sportradar Group AG (NAS:SRAD) Gross Margin % Explanation
Warren Buffett believes that firms with excellent long term economics tend to have consistently higher margins.
Durable competitive advantage creates a high Gross Margin % because of the freedom to price in excess of cost. Companies can be categorized by their Gross Margin %
1. Greater than 40% = Durable competitive advantage
2. Less than 40% = Competition eroding margins
3. Less than 20% = no sustainable competitive advantage
Consistency of Gross Margin is key
Sportradar Group AG had a gross margin of 52.78% for the quarter that ended in Mar. 2026 => Durable competitive advantage
Be Aware
If a company loses its competitive advantages, usually its gross margin declines well before its sales declines. Watching Gross Margin % and Operating Margin % closely helps avoid value trap situations.
Sportradar Group AG Gross Margin % Related Terms
Sportradar Group AG Gross Margin % Historical Data
* Premium members only.
The historical data trend for Sportradar Group AG's Gross Margin % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
SRAD vs OCTV, DAVE, KVYO: Gross Margin % Comparison
For the Software - Application subindustry, Sportradar Group AG's Gross Margin %, along with its competitors' market caps and Gross Margin % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Sportradar Group AG Gross Margin % vs Software Industry
For the Software industry and Technology sector, Sportradar Group AG's Gross Margin % distribution charts can be found below:
* The bar in red indicates where Sportradar Group AG's Gross Margin % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
A positive Gross Profit is only the first step for a company to make a net profit. The gross profit needs to be big enough to also cover related labor, equipment, rental, marketing/advertising, research and development and a lot of other costs in selling the products.
Sportradar Group AG (SRAD) has a Gross Margin % of 52.78% as of Mar. 2026. Gross margin is the ratio of total gross profit to net sales. View historical data on Sportradar Group AG and its competitors. This is 14% below median its historical median of 61.53. Over the past decade, Sportradar Group AG's Gross Margin % has ranged from 56.80 to 85.93. According to the industry distribution chart, Sportradar Group AG ranks #866 out of 2677 companies in the Software industry, placing it in the top 32.3%.
Is Sportradar Group AG's Gross Margin % too high?
Sportradar Group AG's current Gross Margin % of 52.78% is 14% below median its 10-year median of 61.53. Over the past 10 years, this metric has ranged from a low of 56.80 to a high of 85.93. The Software industry median Gross Margin % is 40.49. Sportradar Group AG's value of 52.78% is 30.4% above this industry median. Based on the distribution chart, Sportradar Group AG ranks #866 out of 2677 companies in the Software industry, which is above the industry midpoint. Overall, Sportradar Group AG has a GF Score™ of 83/100 and is considered Modestly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Sportradar Group AG's Gross Margin % compare to OCTV and DAVE?
According to the Software industry distribution chart, Sportradar Group AG ranks #866 out of 2677 companies for Gross Margin %. This puts Sportradar Group AG in the upper half of its industry. The industry median Gross Margin % is 40.49. Sportradar Group AG's value of 52.78% is 30.4% above this benchmark. Historically, Sportradar Group AG's own Gross Margin % has ranged from 56.80 to 85.93 over the past decade. While the company's 10-year median is 61.53 vs. the industry median of 40.49, Sportradar Group AG has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Gross Margin % for a Software company?
The median Gross Margin % among Software companies is 40.49, based on 2,677 companies in the industry. Companies in the top quartile (top 25%) have a Gross Margin % significantly above this median, while those in the bottom quartile fall well below. However, Gross Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Sportradar Group AG's current Gross Margin % of 52.78% is 30.4% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Gross Margin % mean?
A high Gross Margin % can signal that a stock is expensive relative to its fundamentals. Gross margin is the ratio of total gross profit to net sales. View historical data on Sportradar Group AG and its competitors. For the Software industry, the median Gross Margin % is 40.49 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Sportradar Group AG's current Gross Margin % is 52.78%, which is 14% below median its own 10-year median of 61.53. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Sportradar Group AG stock overvalued right now?
Based on GuruFocus' analysis, Sportradar Group AG (SRAD) is currently considered Modestly Undervalued. The stock's GF Value™ is $21.83, compared to a current price of $15.56 — trading 28.7% below its estimated fair value. The current Gross Margin % is 52.78%, which is 14% below median its 10-year median of 61.53 and 30.4% above the Software industry median of 40.49. Sportradar Group AG's overall GF Score™ is 83/100 with 4 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Gross Margin % calculated?
Gross Margin % is calculated from a company's financial statements. For Sportradar Group AG (SRAD), the current Gross Margin % is 52.78% as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Sportradar Group AG (SRAD) Overvalued in 2026?
Based on GuruFocus' analysis, Sportradar Group AG stock appears to be undervalued.
The current stock price of $15.56 is trading 28.7% below its estimated GF Value™ of $21.83.
GuruFocus considers Sportradar Group AG to be Modestly Undervalued.
Key valuation signals for SRAD:
Gross Margin %: 52.78% (14% below median its 10-year median of 61.53)
GF Value™: $21.83 vs. price of $15.56 (28.7% below fair value)
Industry Position: 30.4% above the Software median (#866 of 2677)
No single metric tells the full story. See the SRAD stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Sportradar Group AG is a technology platform enabling next-generation engagement in sports, and a provider of B2B solutions to the sports betting industry. It generates revenue through two primary sources: subscription-based revenue and revenue sharing. Geographically, it operates in North America, Africa, AsiaPac & Middle East, Europe, and LATAM & Caribbean.
83GF Score
Get the complete analysis for SRAD
Gross Margin % is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
Quick Browse
Personalize
Premium Gurus 
Create New Portfolio
SRAD has been successfully added to your 
