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Selling, general, & admin. expense (SGA) includes the direct and indirect costs and all general and administrative expenses of a company. Sportradar Group AG's selling, general, & admin. expense for the
three
months ended in Mar. 2026 was $123 Mil.
Its selling, general, & admin. expense for the trailing twelve months (TTM) ended in Mar. 2026 was $577 Mil.
Sportradar Group AG (NAS:SRAD) Selling, General, & Admin. Expense Explanation
An efficient operation keeps SGA costs low and thus has higher profit margin. The percentage of SGA relative to total revenue is an indication of how efficiently the company operates. Compare this percentage among the companies in the same industry is a good way of finding more efficient operations. A comparison of the SGA cost relative to the revenue with the historical value can also be an indication of how efficient the company has become.
Warren Buffett likes companies with consistent SGA as the percentage of gross profit.
Companies with no durable competitive advantage show wild variation in SG&A as % of Gross Profit.
If SGA is less than 30% of Gross Profit, it is fantastic. If SGA is nearing 100%, it is is in highly competitive industry.
Sportradar Group AG Selling, General, & Admin. Expense Related Terms
Sportradar Group AG Selling, General, & Admin. Expense Historical Data
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The historical data trend for Sportradar Group AG's Selling, General, & Admin. Expense can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Sportradar Group AG Selling, General, & Admin. Expense Chart
SRAD vs OCTV, DAVE, KVYO: Selling, General, & Admin. Expense Comparison
For the Software - Application subindustry, Sportradar Group AG's Selling, General, & Admin. Expense, along with its competitors' market caps and Selling, General, & Admin. Expense data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Sportradar Group AG Selling, General, & Admin. Expense vs Software Industry
For the Software industry and Technology sector, Sportradar Group AG's Selling, General, & Admin. Expense distribution charts can be found below:
* The bar in red indicates where Sportradar Group AG's Selling, General, & Admin. Expense falls into.
Sportradar Group AG Selling, General, & Admin. Expense Calculation
Selling, General, & Admin. Expense (SGA) includes the direct and indirect costs and all general and administrative expenses of a company. For instance, personnel cost, advertising, rent, communication costs are all part of SGA.
Selling, General, & Admin. Expense for the trailing twelve months (TTM) ended in Mar. 2026 adds up the quarterly data reported by the company within the most recent 12 months, which was $577 Mil.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
What does a Selling, General, & Admin. Expense of $577 Mil mean?
Sportradar Group AG (SRAD) has a Selling, General, & Admin. Expense of $577 Mil as of Mar. 2026. Selling, general and admin expense is the total cost for direct, indirect, general and administrative activities. View historical data on Sportradar Group AG and its competitors.
Is Sportradar Group AG's Selling, General, & Admin. Expense too high?
Sportradar Group AG's current Selling, General, & Admin. Expense is $577 Mil. Overall, Sportradar Group AG has a GF Score™ of 83/100 and is considered Significantly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Sportradar Group AG's Selling, General, & Admin. Expense compare to OCTV and DAVE?
Sportradar Group AG's Selling, General, & Admin. Expense of $577 Mil can be compared against companies in the Software industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Selling, General, & Admin. Expense for a Software company?
A good Selling, General, & Admin. Expense depends on the Software industry context. However, Selling, General, & Admin. Expense should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Selling, General, & Admin. Expense mean?
A high Selling, General, & Admin. Expense can signal that a stock is expensive relative to its fundamentals. Selling, general and admin expense is the total cost for direct, indirect, general and administrative activities. View historical data on Sportradar Group AG and its competitors. Sportradar Group AG's current Selling, General, & Admin. Expense is $577 Mil. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Sportradar Group AG stock overvalued right now?
Based on GuruFocus' analysis, Sportradar Group AG (SRAD) is currently considered Significantly Undervalued. The stock's GF Value™ is $22.00, compared to a current price of $14.27 — trading 35.1% below its estimated fair value. The current Selling, General, & Admin. Expense is $577 Mil. Sportradar Group AG's overall GF Score™ is 83/100 with 4 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Selling, General, & Admin. Expense calculated?
Selling, General, & Admin. Expense is calculated from a company's financial statements. For Sportradar Group AG (SRAD), the current Selling, General, & Admin. Expense is $577 Mil as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Sportradar Group AG (SRAD) Overvalued in 2026?
Based on GuruFocus' analysis, Sportradar Group AG stock appears to be undervalued.
The current stock price of $14.27 is trading 35.1% below its estimated GF Value™ of $22.00.
GuruFocus considers Sportradar Group AG to be Significantly Undervalued.
Key valuation signals for SRAD:
Selling, General, & Admin. Expense: $577 Mil
GF Value™: $22.00 vs. price of $14.27 (35.1% below fair value)
No single metric tells the full story. See the SRAD stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Sportradar Group AG is a technology platform enabling next-generation engagement in sports, and a provider of B2B solutions to the sports betting industry. It generates revenue through two primary sources: subscription-based revenue and revenue sharing. Geographically, it operates in North America, Africa, AsiaPac & Middle East, Europe, and LATAM & Caribbean.
83GF Score
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Selling, General, & Admin. Expense is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
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