Shurgard Self StorageSSSAF +3.64%75 Gross Margin % is 67.97% as of Dec. 2025, which is 6% above its 10-year median of 64.08. GuruFocus rates SSSAF with a GF Score™ of 75/100 and a GF Value™ of $51.59 (Possible Value Trap). The stock has 6 warning signs investors should review. Among 680 REITs companies, Shurgard Self Storage ranks worse than 59.26% on this metric.
Warren Buffett believes that firms with excellent long term economics tend to have consistently higher margins.
Durable competitive advantage creates a high Gross Margin % because of the freedom to price in excess of cost. Companies can be categorized by their Gross Margin %
1. Greater than 40% = Durable competitive advantage
2. Less than 40% = Competition eroding margins
3. Less than 20% = no sustainable competitive advantage
Consistency of Gross Margin is key
Shurgard Self Storage had a gross margin of 67.97% for the quarter that ended in Dec. 2025 => Durable competitive advantage
Be Aware
If a company loses its competitive advantages, usually its gross margin declines well before its sales declines. Watching Gross Margin % and Operating Margin % closely helps avoid value trap situations.
Shurgard Self Storage Gross Margin % Related Terms
Shurgard Self Storage Gross Margin % Historical Data
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The historical data trend for Shurgard Self Storage's Gross Margin % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
SSSAF vs EQIX, AMT, DLR: Gross Margin % Comparison
For the REIT - Specialty subindustry, Shurgard Self Storage's Gross Margin %, along with its competitors' market caps and Gross Margin % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Shurgard Self Storage Gross Margin % vs REITs Industry
For the REITs industry and Real Estate sector, Shurgard Self Storage's Gross Margin % distribution charts can be found below:
* The bar in red indicates where Shurgard Self Storage's Gross Margin % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
A positive Gross Profit is only the first step for a company to make a net profit. The gross profit needs to be big enough to also cover related labor, equipment, rental, marketing/advertising, research and development and a lot of other costs in selling the products.
Shurgard Self Storage (SSSAF) has a Gross Margin % of 67.97% as of Dec. 2025. Gross margin is the ratio of total gross profit to net sales. View historical data on Shurgard Self Storage and its competitors. This is near median its historical median of 64.08. Over the past decade, Shurgard Self Storage's Gross Margin % has ranged from 60.18 to 66.54. According to the industry distribution chart, Shurgard Self Storage ranks #403 out of 680 companies in the REITs industry, placing it in the top 59.3%.
Is Shurgard Self Storage's Gross Margin % too high?
Shurgard Self Storage's current Gross Margin % of 67.97% is near median its 10-year median of 64.08. Over the past 10 years, this metric has ranged from a low of 60.18 to a high of 66.54. The REITs industry median Gross Margin % is 69.61. Shurgard Self Storage's value of 67.97% is 2.4% below this industry median. Based on the distribution chart, Shurgard Self Storage ranks #403 out of 680 companies in the REITs industry, which is below the industry midpoint. Overall, Shurgard Self Storage has a GF Score™ of 75/100 and is considered Possible Value Trap, reflecting its overall financial health beyond just this single metric.
How does Shurgard Self Storage's Gross Margin % compare to EQIX and AMT?
According to the REITs industry distribution chart, Shurgard Self Storage ranks #403 out of 680 companies for Gross Margin %. This places Shurgard Self Storage in the lower half of its industry. The industry median Gross Margin % is 69.61. Shurgard Self Storage's value of 67.97% is 2.4% below this benchmark. Historically, Shurgard Self Storage's own Gross Margin % has ranged from 60.18 to 66.54 over the past decade. While the company's 10-year median is 64.08 vs. the industry median of 69.61, Shurgard Self Storage has consistently been below the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Gross Margin % for a REITs company?
The median Gross Margin % among REITs companies is 69.61, based on 680 companies in the industry. Companies in the top quartile (top 25%) have a Gross Margin % significantly above this median, while those in the bottom quartile fall well below. However, Gross Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Shurgard Self Storage's current Gross Margin % of 67.97% is 2.4% below the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Gross Margin % mean?
A high Gross Margin % can signal that a stock is expensive relative to its fundamentals. Gross margin is the ratio of total gross profit to net sales. View historical data on Shurgard Self Storage and its competitors. For the REITs industry, the median Gross Margin % is 69.61 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Shurgard Self Storage's current Gross Margin % is 67.97%, which is near median its own 10-year median of 64.08. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Shurgard Self Storage stock overvalued right now?
Based on GuruFocus' analysis, Shurgard Self Storage (SSSAF) is currently considered Possible Value Trap. The stock's GF Value™ is $51.59, compared to a current price of $28.50 — trading 44.8% below its estimated fair value. The current Gross Margin % is 67.97%, which is near median its 10-year median of 64.08 and 2.4% below the REITs industry median of 69.61. Shurgard Self Storage's overall GF Score™ is 75/100 with 6 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Gross Margin % calculated?
Gross Margin % is calculated from a company's financial statements. For Shurgard Self Storage (SSSAF), the current Gross Margin % is 67.97% as of Dec. 2025. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Shurgard Self Storage (SSSAF) Overvalued in 2026?
Based on GuruFocus' analysis, Shurgard Self Storage stock appears to be undervalued.
The current stock price of $28.50 is trading 44.8% below its estimated GF Value™ of $51.59.
GuruFocus considers Shurgard Self Storage to be Possible Value Trap.
Key valuation signals for SSSAF:
Gross Margin %: 67.97% (near median its 10-year median of 64.08)
GF Value™: $51.59 vs. price of $28.50 (44.8% below fair value)
Industry Position: 2.4% below the REITs median (#403 of 680)
No single metric tells the full story. See the SSSAF stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Shurgard Self Storage Ltd is an owner and operator of self-storage centers. The company has two reportable segments namely Same Stores and Non-Same Stores. It generates maximum revenue from the Same Stores segment. Geographically, the company derives the majority revenue from UK and also has a presence in the Netherlands, France, Sweden, Belgium, Germany and Denmark among others. It generates revenue through the lease of storage units and related activities, including insurance referrals and the sale of storage products and packaging.
75GF Score
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