Auction Technology Group (STU:684) Gross Margin %: 55.59% (As of Mar. 2026) — 15% Below Median


STU:684 Auction Technology Group PLC STU:684
67 GF Score
Price €4.74
GF Value €7.51
Valuation Possible Value Trap
! 4 Warning Signs
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What is Auction Technology Group Gross Margin %?

Auction Technology Group STU:684 +3.04% 67 Gross Margin % is 55.59% as of Mar. 2026, which is 15% below its 10-year median of 65.76. GuruFocus rates STU:684 with a GF Score™ of 67/100 and a GF Value™ of €7.51 (Possible Value Trap). The stock has 4 warning signs investors should review. Among 2,680 Software companies, Auction Technology Group ranks better than 68.02% on this metric.

Gross Margin % is calculated as gross profit divided by its revenue. Auction Technology Group's Gross Profit for the six months ended in Mar. 2026 was €60.6 Mil. Auction Technology Group's Revenue for the six months ended in Mar. 2026 was €109.1 Mil. Therefore, Auction Technology Group's Gross Margin % for the quarter that ended in Mar. 2026 was 55.59%.


The historical rank and industry rank for Auction Technology Group's Gross Margin % or its related term are showing as below:

STU:684' s Gross Margin % Range Over the Past 10 Years
Min: 57.36   Med: 65.76   Max: 69.53
Current: 57.36


During the past 8 years, the highest Gross Margin % of Auction Technology Group was 69.53%. The lowest was 57.36%. And the median was 65.76%.

STU:684's Gross Margin % is ranked better than
68.02% of 2680 companies
in the Software industry
Industry Median: 40.45 vs STU:684: 57.36

Auction Technology Group had a gross margin of 55.59% for the quarter that ended in Mar. 2026 => Durable competitive advantage

The 5-Year average Growth Rate of Gross Margin for Auction Technology Group was 1.40% per year.


Auction Technology Group  (STU:684) Gross Margin % Explanation

Warren Buffett believes that firms with excellent long term economics tend to have consistently higher margins.

Durable competitive advantage creates a high Gross Margin % because of the freedom to price in excess of cost. Companies can be categorized by their Gross Margin %

1. Greater than 40% = Durable competitive advantage
2. Less than 40% = Competition eroding margins
3. Less than 20% = no sustainable competitive advantage
Consistency of Gross Margin is key

Auction Technology Group had a gross margin of 55.59% for the quarter that ended in Mar. 2026 => Durable competitive advantage


Be Aware

If a company loses its competitive advantages, usually its gross margin declines well before its sales declines. Watching Gross Margin % and Operating Margin % closely helps avoid value trap situations.


Auction Technology Group Gross Margin % Related Terms


Auction Technology Group Gross Margin % Historical Data

* Premium members only.

The historical data trend for Auction Technology Group's Gross Margin % can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Auction Technology Group Gross Margin % Chart

Auction Technology Group Annual Data
Trend Sep18 Sep19 Sep20 Sep21 Sep22 Sep23 Sep24 Sep25
Gross Margin %
Get a 7-Day Free Trial 64.98 66.54 67.87 67.31 62.25

Auction Technology Group Semi-Annual Data
Sep18 Sep19 Sep20 Mar21 Sep21 Mar22 Sep22 Mar23 Sep23 Mar24 Sep24 Mar25 Sep25 Mar26
Gross Margin % Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 67.30 67.32 65.28 59.59 55.59

STU:684 vs UBER, SHOP, CRM: Gross Margin % Comparison

For the Software - Application subindustry, Auction Technology Group's Gross Margin %, along with its competitors' market caps and Gross Margin % data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Auction Technology Group Gross Margin % vs Software Industry

For the Software industry and Technology sector, Auction Technology Group's Gross Margin % distribution charts can be found below:

* The bar in red indicates where Auction Technology Group's Gross Margin % falls into.


STU:684
67GF Score
Auction Technology Group PLC STU:684
Gross Margin % is just one metric. See GF Score™, valuation, warning signs, and more.
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Auction Technology Group Gross Margin % Calculation

Gross Margin is the percentage of Gross Profit out of sales or Revenue.

Auction Technology Group's Gross Margin for the fiscal year that ended in Sep. 2025 is calculated as

Gross Margin % (A: Sep. 2025 )=Gross Profit (A: Sep. 2025 ) / Revenue (A: Sep. 2025 )
=100.9 / 162.009
=(Revenue - Cost of Goods Sold) / Revenue
=(162.009 - 61.154) / 162.009
=62.25 %

Auction Technology Group's Gross Margin for the quarter that ended in Mar. 2026 is calculated as


Gross Margin % (Q: Mar. 2026 )=Gross Profit (Q: Mar. 2026 ) / Revenue (Q: Mar. 2026 )
=60.6 / 109.076
=(Revenue - Cost of Goods Sold) / Revenue
=(109.076 - 48.44) / 109.076
=55.59 %

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

A positive Gross Profit is only the first step for a company to make a net profit. The gross profit needs to be big enough to also cover related labor, equipment, rental, marketing/advertising, research and development and a lot of other costs in selling the products.

Frequently Asked Questions Learn more about Gross Margin % →
What does a Gross Margin % of 55.59% mean?
Auction Technology Group (STU:684) has a Gross Margin % of 55.59% as of Mar. 2026. Gross margin is the ratio of total gross profit to net sales. View historical data on Auction Technology Group and its competitors. This is 15% below median its historical median of 65.76. Over the past decade, Auction Technology Group's Gross Margin % has ranged from 57.36 to 69.53. According to the industry distribution chart, Auction Technology Group ranks #857 out of 2680 companies in the Software industry, placing it in the top 32%.
Is Auction Technology Group's Gross Margin % too high?
Auction Technology Group's current Gross Margin % of 55.59% is 15% below median its 10-year median of 65.76. Over the past 10 years, this metric has ranged from a low of 57.36 to a high of 69.53. The Software industry median Gross Margin % is 40.45. Auction Technology Group's value of 55.59% is 37.4% above this industry median. Based on the distribution chart, Auction Technology Group ranks #857 out of 2680 companies in the Software industry, which is above the industry midpoint. Overall, Auction Technology Group has a GF Score™ of 67/100 and is considered Possible Value Trap, reflecting its overall financial health beyond just this single metric.
How does Auction Technology Group's Gross Margin % compare to UBER and SHOP?
According to the Software industry distribution chart, Auction Technology Group ranks #857 out of 2680 companies for Gross Margin %. This puts Auction Technology Group in the upper half of its industry. The industry median Gross Margin % is 40.45. Auction Technology Group's value of 55.59% is 37.4% above this benchmark. Historically, Auction Technology Group's own Gross Margin % has ranged from 57.36 to 69.53 over the past decade. While the company's 10-year median is 65.76 vs. the industry median of 40.45, Auction Technology Group has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Gross Margin % for a Software company?
The median Gross Margin % among Software companies is 40.45, based on 2,680 companies in the industry. Companies in the top quartile (top 25%) have a Gross Margin % significantly above this median, while those in the bottom quartile fall well below. However, Gross Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Auction Technology Group's current Gross Margin % of 55.59% is 37.4% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Gross Margin % mean?
A high Gross Margin % can signal that a stock is expensive relative to its fundamentals. Gross margin is the ratio of total gross profit to net sales. View historical data on Auction Technology Group and its competitors. For the Software industry, the median Gross Margin % is 40.45 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Auction Technology Group's current Gross Margin % is 55.59%, which is 15% below median its own 10-year median of 65.76. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Auction Technology Group stock overvalued right now?
Based on GuruFocus' analysis, Auction Technology Group (STU:684) is currently considered Possible Value Trap. The stock's GF Value™ is €7.51, compared to a current price of €4.74 — trading 36.9% below its estimated fair value. The current Gross Margin % is 55.59%, which is 15% below median its 10-year median of 65.76 and 37.4% above the Software industry median of 40.45. Auction Technology Group's overall GF Score™ is 67/100 with 4 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Gross Margin % calculated?
Gross Margin % is calculated from a company's financial statements. For Auction Technology Group (STU:684), the current Gross Margin % is 55.59% as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Auction Technology Group (STU:684) Overvalued in 2026?

Based on GuruFocus' analysis, Auction Technology Group stock appears to be undervalued. The current stock price of €4.74 is trading 36.9% below its estimated GF Value™ of €7.51. GuruFocus considers Auction Technology Group to be Possible Value Trap.

Key valuation signals for STU:684:

  • Gross Margin %: 55.59% (15% below median its 10-year median of 65.76)
  • GF Value™: €7.51 vs. price of €4.74 (36.9% below fair value)
  • GF Score™: 67/100 with 4 warning signs
  • Industry Position: 37.4% above the Software median (#857 of 2680)

No single metric tells the full story. See the STU:684 stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Auction Technology Group Business Description

Other Exchanges ATGl:UKATG:UK
Address 65 Southwark Street, The Harlequin Building, London, GBR, SE1 0HR
Auction Technology Group PLC is a digital marketplace operator that powers the discovery and sale of curated secondary goods through trusted online platforms. The Group operates curated auction and list-price marketplaces and provides value-added services, including seller marketing, integrated payments, shipping solutions, cross-listing capabilities, white-label auction technology, and partner network services. Its operations are organised into two reportable segments: Arts & Antiques and Industrial & Commercial, across which it operates multiple specialist marketplaces. The majority of revenue is generated from the Arts & Antiques segment. Geographically, it serves the United Kingdom, Mexico, Germany, and the United States, with the majority of revenue generated from the United States.
67GF Score

Get the complete analysis for STU:684

Gross Margin % is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

€4.74
Price
€7.51
GF Value