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Keck Seng Investments (Hong Kong) (STU:KEC) Gross Margin % Explanation
Warren Buffett believes that firms with excellent long term economics tend to have consistently higher margins.
Durable competitive advantage creates a high Gross Margin % because of the freedom to price in excess of cost. Companies can be categorized by their Gross Margin %
1. Greater than 40% = Durable competitive advantage
2. Less than 40% = Competition eroding margins
3. Less than 20% = no sustainable competitive advantage
Consistency of Gross Margin is key
Keck Seng Investments (Hong Kong) had a gross margin of 91.99% for the quarter that ended in Dec. 2025 => Durable competitive advantage
Be Aware
If a company loses its competitive advantages, usually its gross margin declines well before its sales declines. Watching Gross Margin % and Operating Margin % closely helps avoid value trap situations.
Keck Seng Investments (Hong Kong) Gross Margin % Related Terms
Keck Seng Investments (Hong Kong) Gross Margin % Historical Data
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Keck Seng Investments (Hong Kong) Gross Margin % Chart
For the Lodging subindustry, Keck Seng Investments (Hong Kong)'s Gross Margin %, along with its competitors' market caps and Gross Margin % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Keck Seng Investments (Hong Kong) Gross Margin % vs Travel & Leisure Industry
For the Travel & Leisure industry and Consumer Cyclical sector, Keck Seng Investments (Hong Kong)'s Gross Margin % distribution charts can be found below:
* The bar in red indicates where Keck Seng Investments (Hong Kong)'s Gross Margin % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
A positive Gross Profit is only the first step for a company to make a net profit. The gross profit needs to be big enough to also cover related labor, equipment, rental, marketing/advertising, research and development and a lot of other costs in selling the products.
Keck Seng Investments (Hong Kong) (STU:KEC) has a Gross Margin % of 91.99% as of Dec. 2025. Gross margin is the ratio of total gross profit to net sales. View historical data on Keck Seng Investments (Hong Kong) and its competitors. This is near median its historical median of 90.61. Over the past decade, Keck Seng Investments (Hong Kong)'s Gross Margin % has ranged from 86.54 to 91.75. According to the industry distribution chart, Keck Seng Investments (Hong Kong) ranks #45 out of 788 companies in the Travel & Leisure industry, placing it in the top 5.7%.
Is Keck Seng Investments (Hong Kong)'s Gross Margin % too high?
Keck Seng Investments (Hong Kong)'s current Gross Margin % of 91.99% is near median its 10-year median of 90.61. Over the past 10 years, this metric has ranged from a low of 86.54 to a high of 91.75. The Travel & Leisure industry median Gross Margin % is 43.72. Keck Seng Investments (Hong Kong)'s value of 91.99% is 110.4% above this industry median. Based on the distribution chart, Keck Seng Investments (Hong Kong) ranks #45 out of 788 companies in the Travel & Leisure industry, which is in the top quartile — a strong position relative to peers. Overall, Keck Seng Investments (Hong Kong) has a GF Score™ of 74/100, reflecting its overall financial health beyond just this single metric.
How does Keck Seng Investments (Hong Kong)'s Gross Margin % compare to MAR and HLT?
According to the Travel & Leisure industry distribution chart, Keck Seng Investments (Hong Kong) ranks #45 out of 788 companies for Gross Margin %. This places Keck Seng Investments (Hong Kong) in the top 6% of its industry — outperforming the majority of peers. The industry median Gross Margin % is 43.72. Keck Seng Investments (Hong Kong)'s value of 91.99% is 110.4% above this benchmark. Historically, Keck Seng Investments (Hong Kong)'s own Gross Margin % has ranged from 86.54 to 91.75 over the past decade. While the company's 10-year median is 90.61 vs. the industry median of 43.72, Keck Seng Investments (Hong Kong) has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Gross Margin % for a Travel & Leisure company?
The median Gross Margin % among Travel & Leisure companies is 43.72, based on 788 companies in the industry. Companies in the top quartile (top 25%) have a Gross Margin % significantly above this median, while those in the bottom quartile fall well below. However, Gross Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Keck Seng Investments (Hong Kong)'s current Gross Margin % of 91.99% is 110.4% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Gross Margin % mean?
A high Gross Margin % can signal that a stock is expensive relative to its fundamentals. Gross margin is the ratio of total gross profit to net sales. View historical data on Keck Seng Investments (Hong Kong) and its competitors. For the Travel & Leisure industry, the median Gross Margin % is 43.72 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Keck Seng Investments (Hong Kong)'s current Gross Margin % is 91.99%, which is near median its own 10-year median of 90.61. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Keck Seng Investments (Hong Kong) stock overvalued right now?
Keck Seng Investments (Hong Kong) (STU:KEC) has a current Gross Margin % of 91.99%. The stock's GF Value™ is €0.23, compared to a current price of €0.25 — trading 7.8% above its estimated fair value. The current Gross Margin % is 91.99%, which is near median its 10-year median of 90.61 and 110.4% above the Travel & Leisure industry median of 43.72. Keck Seng Investments (Hong Kong)'s overall GF Score™ is 74/100 with 4 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Gross Margin % calculated?
Gross Margin % is calculated from a company's financial statements. For Keck Seng Investments (Hong Kong) (STU:KEC), the current Gross Margin % is 91.99% as of Dec. 2025. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Keck Seng Investments (Hong Kong) (STU:KEC) Overvalued in 2026?
Based on GuruFocus' analysis, Keck Seng Investments (Hong Kong) stock appears to be overvalued.
The current stock price of €0.25 is trading 7.8% above its estimated GF Value™ of €0.23.
Key valuation signals for STU:KEC:
Gross Margin %: 91.99% (near median its 10-year median of 90.61)
GF Value™: €0.23 vs. price of €0.25 (7.8% above fair value)
Industry Position: 110.4% above the Travel & Leisure median (#45 of 788)
No single metric tells the full story. See the STU:KEC stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Keck Seng Investments (Hong Kong) Ltd is an investment holding company engaged in hotel and club operations, property investment and development, and the provision of management services. It has three operating segments: Hotel segment; Property segment and Investment and corporate segment. The majority of the revenue is derived from the Hotel segment that is engaged in the businesses of hotel room accommodation, provision of food and beverage at hotel restaurant outlets, and operation of slot machines at one of the Group's hotels.
74GF Score
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