Keck Seng Investments (Hong Kong) (STU:KEC) GF Value Rank: 6 (As of Sep. 10, 2026) — 14% Below Median

Author: Vera Yuan Vera Yuan
Vera Yuan
Vera Yuan
Director of Data and Quant Analytics at GuruFocus
Focused on building reliable datasets, financial models, and research tools for value-minded investors. Committed to turning complex data into practical guidance for value-investing and long-term wealth.
Reviewed by: Charlie Tian Charlie Tian
Charlie Tian
Charlie Tian
Founder & CEO of GuruFocus
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.

STU:KEC Keck Seng Investments (Hong Kong) Ltd STU:KEC
74 GF Score
Price €0.25
GF Value €0.23
! 4 Warning Signs
View Full Analysis

What is Keck Seng Investments (Hong Kong) GF Value Rank?

Keck Seng Investments (Hong Kong) STU:KEC 74 GF Value Rank is 6 as of Sep. 10, 2026, which is 14% below its 10-year median of 7.00. GuruFocus rates STU:KEC with a GF Score™ of 74/100 and a GF Value™ of €0.23. The stock has 4 warning signs investors should review.

Keck Seng Investments (Hong Kong) has the GF Value Rank of 6.

GF Value Rank evaluates the exclusive GuruFocus valuation and performance of a stock, rated on a scale from 1 to 10. It is determined by the price-to-GF-Value (P/GF Value) ratio, a proprietary metric calculated based on historical multiples along with an adjustment factor based on a company's past returns and growth and future estimates of the business' performance.

GuruFocus found that for valuation, we cannot simply give stocks a better GF Value rank simply because they have a lower P/GF Value ratio. Backtesting shows that over the long term, the two worst-performing groups are the most expensive group (with the highest P/GF Value ratio) and the least expensive group (with the lowest P/GF Value ratio).

We can understand why the most expensive group underperforms. We were initially puzzled by the underperformance of the least expensive group, but we realized there is a reason why some stocks are super cheap. If they look too undervalued, it is often because the businesses behind them are poor quality. The market realized this and gave them low valuations. In a way, the market is efficient.

After multiple backtesting analyses, we granted the stocks in third-cheapest percentile the highest GF Value rank, as they have performed the best over a full market cycle. Stock performance is actually not as sensitive to valuation as it is to growth and profitability. On average, the companies in the 20%-50% valuation groups have similar performances. Therefore, we should avoid the most expensive and the least expensive stocks. We can be more tolerant of valuation.

A higher score indicates a stock with a relatively low valuation and substantial potential for outperformance. Conversely, a lower score often reflects stocks that are either highly overvalued or deeply undervalued, both of which tend to underperform.

Please click GF Score to see more details on the GF Score's 5 Key Aspects of Analysis.


Keck Seng Investments (Hong Kong) GF Value Rank Related Terms


STU:KEC vs MAR, HLT, H: GF Value Rank Comparison

For the Lodging subindustry, Keck Seng Investments (Hong Kong)'s GF Value Rank, along with its competitors' market caps and GF Value Rank data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Keck Seng Investments (Hong Kong) GF Value Rank vs Travel & Leisure Industry

For the Travel & Leisure industry and Consumer Cyclical sector, Keck Seng Investments (Hong Kong)'s GF Value Rank distribution charts can be found below:

* The bar in red indicates where Keck Seng Investments (Hong Kong)'s GF Value Rank falls into.


STU:KEC
74GF Score
Keck Seng Investments (Hong Kong) Ltd STU:KEC
GF Value Rank is just one metric. See GF Score™, valuation, warning signs, and more.
View Full Analysis
Frequently Asked Questions Learn more about GF Value Rank →
What does a GF Value Rank of 6 mean?
Keck Seng Investments (Hong Kong) (STU:KEC) has a GF Value Rank of 6 as of Sep. 10, 2026. GF Value Rank is given based on historical multiples along with past returns, growth and future estimates of the business' performance. View historical data on Keck Seng Investments (Hong Kong) and its competitors. This is 14% below median its historical median of 7.00. Over the past decade, Keck Seng Investments (Hong Kong)'s GF Value Rank has ranged from 1.00 to 10.00.
Is Keck Seng Investments (Hong Kong)'s GF Value Rank too high?
Keck Seng Investments (Hong Kong)'s current GF Value Rank of 6 is 14% below median its 10-year median of 7.00. Over the past 10 years, this metric has ranged from a low of 1.00 to a high of 10.00. Overall, Keck Seng Investments (Hong Kong) has a GF Score™ of 74/100, reflecting its overall financial health beyond just this single metric.
How does Keck Seng Investments (Hong Kong)'s GF Value Rank compare to MAR and HLT?
Keck Seng Investments (Hong Kong)'s GF Value Rank of 6 can be compared against companies in the Travel & Leisure industry. Historically, Keck Seng Investments (Hong Kong)'s own GF Value Rank has ranged from 1.00 to 10.00 over the past decade. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good GF Value Rank for a Travel & Leisure company?
A good GF Value Rank depends on the Travel & Leisure industry context. However, GF Value Rank should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high GF Value Rank mean?
A high GF Value Rank can signal that a stock is expensive relative to its fundamentals. GF Value Rank is given based on historical multiples along with past returns, growth and future estimates of the business' performance. View historical data on Keck Seng Investments (Hong Kong) and its competitors. Keck Seng Investments (Hong Kong)'s current GF Value Rank is 6, which is 14% below median its own 10-year median of 7.00. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Keck Seng Investments (Hong Kong) stock overvalued right now?
Keck Seng Investments (Hong Kong) (STU:KEC) has a current GF Value Rank of 6. The stock's GF Value™ is €0.23, compared to a current price of €0.25 — trading 7.8% above its estimated fair value. The current GF Value Rank is 6, which is 14% below median its 10-year median of 7.00. Keck Seng Investments (Hong Kong)'s overall GF Score™ is 74/100 with 4 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is GF Value Rank calculated?
GF Value Rank is calculated from a company's financial statements. For Keck Seng Investments (Hong Kong) (STU:KEC), the current GF Value Rank is 6 as of Sep. 10, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Keck Seng Investments (Hong Kong) (STU:KEC) Overvalued in 2026?

Based on GuruFocus' analysis, Keck Seng Investments (Hong Kong) stock appears to be overvalued. The current stock price of €0.25 is trading 7.8% above its estimated GF Value™ of €0.23.

Key valuation signals for STU:KEC:

  • GF Value Rank: 6 (14% below median its 10-year median of 7.00)
  • GF Value™: €0.23 vs. price of €0.25 (7.8% above fair value)
  • GF Score™: 74/100 with 4 warning signs

No single metric tells the full story. See the STU:KEC stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Keck Seng Investments (Hong Kong) Business Description

Other Exchanges 00184:Hong Kong
Address 168-200 Connaught Road Central, Room 2902 West Tower, Shun Tak Centre, Central, Hong Kong, HKG
Keck Seng Investments (Hong Kong) Ltd is an investment holding company engaged in hotel and club operations, property investment and development, and the provision of management services. It has three operating segments: Hotel segment; Property segment and Investment and corporate segment. The majority of the revenue is derived from the Hotel segment that is engaged in the businesses of hotel room accommodation, provision of food and beverage at hotel restaurant outlets, and operation of slot machines at one of the Group's hotels.
74GF Score

Get the complete analysis for STU:KEC

GF Value Rank is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

€0.25
Price
€0.23
GF Value