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Usana Health SciencesSTU:USJ +3.78%67 Gross Margin % is 76.25% as of Mar. 2026, which is 7% below its 10-year median of 81.60. GuruFocus rates STU:USJ with a GF Score™ of 67/100 and a GF Value™ of €35.51 (Possible Value Trap). The stock has 7 warning signs investors should review. Among 1,908 Consumer Packaged Goods companies, Usana Health Sciences ranks better than 96.91% on this metric.
STU:USJ's Gross Margin % is ranked better than 96.91% of 1908
companies
in the Consumer Packaged Goods industry
Industry Median: 26.345
vs STU:USJ: 77.55
Usana Health Sciences had a gross margin of 76.25% for the quarter that ended in Mar. 2026 => Durable competitive advantage
The 5-Year average Growth Rate of Gross Margin for Usana Health Sciences was -0.60% per year.
Usana Health Sciences (STU:USJ) Gross Margin % Explanation
Warren Buffett believes that firms with excellent long term economics tend to have consistently higher margins.
Durable competitive advantage creates a high Gross Margin % because of the freedom to price in excess of cost. Companies can be categorized by their Gross Margin %
1. Greater than 40% = Durable competitive advantage
2. Less than 40% = Competition eroding margins
3. Less than 20% = no sustainable competitive advantage
Consistency of Gross Margin is key
Usana Health Sciences had a gross margin of 76.25% for the quarter that ended in Mar. 2026 => Durable competitive advantage
Be Aware
If a company loses its competitive advantages, usually its gross margin declines well before its sales declines. Watching Gross Margin % and Operating Margin % closely helps avoid value trap situations.
Usana Health Sciences Gross Margin % Related Terms
Usana Health Sciences Gross Margin % Historical Data
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The historical data trend for Usana Health Sciences's Gross Margin % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
STU:USJ vs NATR, ENHA, BYND: Gross Margin % Comparison
For the Packaged Foods subindustry, Usana Health Sciences's Gross Margin %, along with its competitors' market caps and Gross Margin % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Usana Health Sciences Gross Margin % vs Consumer Packaged Goods Industry
For the Consumer Packaged Goods industry and Consumer Defensive sector, Usana Health Sciences's Gross Margin % distribution charts can be found below:
* The bar in red indicates where Usana Health Sciences's Gross Margin % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
A positive Gross Profit is only the first step for a company to make a net profit. The gross profit needs to be big enough to also cover related labor, equipment, rental, marketing/advertising, research and development and a lot of other costs in selling the products.
Usana Health Sciences (STU:USJ) has a Gross Margin % of 76.25% as of Mar. 2026. Gross margin is the ratio of total gross profit to net sales. View historical data on Usana Health Sciences and its competitors. This is near median its historical median of 81.60. Over the past decade, Usana Health Sciences' Gross Margin % has ranged from 77.55 to 83.12. According to the industry distribution chart, Usana Health Sciences ranks #59 out of 1908 companies in the Consumer Packaged Goods industry, placing it in the top 3.1%.
Is Usana Health Sciences' Gross Margin % too high?
Usana Health Sciences' current Gross Margin % of 76.25% is near median its 10-year median of 81.60. Over the past 10 years, this metric has ranged from a low of 77.55 to a high of 83.12. The Consumer Packaged Goods industry median Gross Margin % is 26.35. Usana Health Sciences' value of 76.25% is 189.4% above this industry median. Based on the distribution chart, Usana Health Sciences ranks #59 out of 1908 companies in the Consumer Packaged Goods industry, which is in the top quartile — a strong position relative to peers. Overall, Usana Health Sciences has a GF Score™ of 67/100 and is considered Possible Value Trap, reflecting its overall financial health beyond just this single metric.
How does Usana Health Sciences' Gross Margin % compare to NATR and ENHA?
According to the Consumer Packaged Goods industry distribution chart, Usana Health Sciences ranks #59 out of 1908 companies for Gross Margin %. This places Usana Health Sciences in the top 3% of its industry — outperforming the majority of peers. The industry median Gross Margin % is 26.35. Usana Health Sciences' value of 76.25% is 189.4% above this benchmark. Historically, Usana Health Sciences' own Gross Margin % has ranged from 77.55 to 83.12 over the past decade. While the company's 10-year median is 81.60 vs. the industry median of 26.35, Usana Health Sciences has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Gross Margin % for a Consumer Packaged Goods company?
The median Gross Margin % among Consumer Packaged Goods companies is 26.35, based on 1,908 companies in the industry. Companies in the top quartile (top 25%) have a Gross Margin % significantly above this median, while those in the bottom quartile fall well below. However, Gross Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Usana Health Sciences's current Gross Margin % of 76.25% is 189.4% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Gross Margin % mean?
A high Gross Margin % can signal that a stock is expensive relative to its fundamentals. Gross margin is the ratio of total gross profit to net sales. View historical data on Usana Health Sciences and its competitors. For the Consumer Packaged Goods industry, the median Gross Margin % is 26.35 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Usana Health Sciences's current Gross Margin % is 76.25%, which is near median its own 10-year median of 81.60. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Usana Health Sciences stock overvalued right now?
Based on GuruFocus' analysis, Usana Health Sciences (STU:USJ) is currently considered Possible Value Trap. The stock's GF Value™ is €35.51, compared to a current price of €19.20 — trading 45.9% below its estimated fair value. The current Gross Margin % is 76.25%, which is near median its 10-year median of 81.60 and 189.4% above the Consumer Packaged Goods industry median of 26.35. Usana Health Sciences' overall GF Score™ is 67/100 with 7 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Gross Margin % calculated?
Gross Margin % is calculated from a company's financial statements. For Usana Health Sciences (STU:USJ), the current Gross Margin % is 76.25% as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Usana Health Sciences (STU:USJ) Overvalued in 2026?
Based on GuruFocus' analysis, Usana Health Sciences stock appears to be undervalued.
The current stock price of €19.20 is trading 45.9% below its estimated GF Value™ of €35.51.
GuruFocus considers Usana Health Sciences to be Possible Value Trap.
Key valuation signals for STU:USJ:
Gross Margin %: 76.25% (near median its 10-year median of 81.60)
GF Value™: €35.51 vs. price of €19.20 (45.9% below fair value)
Industry Position: 189.4% above the Consumer Packaged Goods median (#59 of 1908)
No single metric tells the full story. See the STU:USJ stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Usana Health Sciences Inc develops and manufactures high-quality nutritional supplements, functional foods, and personal care products that are sold throughout the world. The company has developed and manufactured high-quality, science-based nutritional, personal care, and skincare products with a primary focus on promoting long-term health and wellness. The Company's reporting units for goodwill purposes are tied to its reportable segments: Core nutritional and Hiya direct-to-consumer. The core nutritional segment consists of three individual reporting units that are determined based on the operational nature of the business: Buy-Sell, China, and India. Geographically, it is in Asia Pacific, the Americas, and Europe. With the majority of revenue from Asia Pacific(Greater China).
67GF Score
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