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TruGolf HoldingsTRUG -4.79%24 Gross Margin % is 59.84% as of Jun. 2026, which is 8% below its 10-year median of 65.22. GuruFocus rates TRUG with a GF Score™ of 24/100 and a GF Value™ of $6.74 (Possible Value Trap). The stock has 7 warning signs investors should review. Among 792 Travel & Leisure companies, TruGolf Holdings ranks better than 59.47% on this metric.
Warren Buffett believes that firms with excellent long term economics tend to have consistently higher margins.
Durable competitive advantage creates a high Gross Margin % because of the freedom to price in excess of cost. Companies can be categorized by their Gross Margin %
1. Greater than 40% = Durable competitive advantage
2. Less than 40% = Competition eroding margins
3. Less than 20% = no sustainable competitive advantage
Consistency of Gross Margin is key
TruGolf Holdings had a gross margin of 59.84% for the quarter that ended in Jun. 2026 => Durable competitive advantage
Be Aware
If a company loses its competitive advantages, usually its gross margin declines well before its sales declines. Watching Gross Margin % and Operating Margin % closely helps avoid value trap situations.
TruGolf Holdings Gross Margin % Related Terms
TruGolf Holdings Gross Margin % Historical Data
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The historical data trend for TruGolf Holdings's Gross Margin % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
TRUG vs SPQS, BWMG, AIBT: Gross Margin % Comparison
For the Leisure subindustry, TruGolf Holdings's Gross Margin %, along with its competitors' market caps and Gross Margin % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
TruGolf Holdings Gross Margin % vs Travel & Leisure Industry
For the Travel & Leisure industry and Consumer Cyclical sector, TruGolf Holdings's Gross Margin % distribution charts can be found below:
* The bar in red indicates where TruGolf Holdings's Gross Margin % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
A positive Gross Profit is only the first step for a company to make a net profit. The gross profit needs to be big enough to also cover related labor, equipment, rental, marketing/advertising, research and development and a lot of other costs in selling the products.
TruGolf Holdings (TRUG) has a Gross Margin % of 59.84% as of Jun. 2026. Gross margin is the ratio of total gross profit to net sales. View historical data on TruGolf Holdings and its competitors. This is near median its historical median of 65.22. Over the past decade, TruGolf Holdings' Gross Margin % has ranged from 50.43 to 75.23. According to the industry distribution chart, TruGolf Holdings ranks #321 out of 792 companies in the Travel & Leisure industry, placing it in the top 40.5%.
Is TruGolf Holdings' Gross Margin % too high?
TruGolf Holdings' current Gross Margin % of 59.84% is near median its 10-year median of 65.22. Over the past 10 years, this metric has ranged from a low of 50.43 to a high of 75.23. The Travel & Leisure industry median Gross Margin % is 43.50. TruGolf Holdings' value of 59.84% is 37.6% above this industry median. Based on the distribution chart, TruGolf Holdings ranks #321 out of 792 companies in the Travel & Leisure industry, which is above the industry midpoint. Overall, TruGolf Holdings has a GF Score™ of 24/100 and is considered Possible Value Trap, reflecting its overall financial health beyond just this single metric.
How does TruGolf Holdings' Gross Margin % compare to SPQS and BWMG?
According to the Travel & Leisure industry distribution chart, TruGolf Holdings ranks #321 out of 792 companies for Gross Margin %. This puts TruGolf Holdings in the upper half of its industry. The industry median Gross Margin % is 43.50. TruGolf Holdings' value of 59.84% is 37.6% above this benchmark. Historically, TruGolf Holdings' own Gross Margin % has ranged from 50.43 to 75.23 over the past decade. While the company's 10-year median is 65.22 vs. the industry median of 43.50, TruGolf Holdings has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Gross Margin % for a Travel & Leisure company?
The median Gross Margin % among Travel & Leisure companies is 43.50, based on 792 companies in the industry. Companies in the top quartile (top 25%) have a Gross Margin % significantly above this median, while those in the bottom quartile fall well below. However, Gross Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. TruGolf Holdings's current Gross Margin % of 59.84% is 37.6% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Gross Margin % mean?
A high Gross Margin % can signal that a stock is expensive relative to its fundamentals. Gross margin is the ratio of total gross profit to net sales. View historical data on TruGolf Holdings and its competitors. For the Travel & Leisure industry, the median Gross Margin % is 43.50 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. TruGolf Holdings's current Gross Margin % is 59.84%, which is near median its own 10-year median of 65.22. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is TruGolf Holdings stock overvalued right now?
Based on GuruFocus' analysis, TruGolf Holdings (TRUG) is currently considered Possible Value Trap. The stock's GF Value™ is $6.74, compared to a current price of $0.41 — trading 93.8% below its estimated fair value. The current Gross Margin % is 59.84%, which is near median its 10-year median of 65.22 and 37.6% above the Travel & Leisure industry median of 43.50. TruGolf Holdings' overall GF Score™ is 24/100 with 7 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Gross Margin % calculated?
Gross Margin % is calculated from a company's financial statements. For TruGolf Holdings (TRUG), the current Gross Margin % is 59.84% as of Jun. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is TruGolf Holdings (TRUG) Overvalued in 2026?
Based on GuruFocus' analysis, TruGolf Holdings stock appears to be undervalued.
The current stock price of $0.41 is trading 93.8% below its estimated GF Value™ of $6.74.
GuruFocus considers TruGolf Holdings to be Possible Value Trap.
Key valuation signals for TRUG:
Gross Margin %: 59.84% (near median its 10-year median of 65.22)
GF Value™: $6.74 vs. price of $0.41 (93.8% below fair value)
Industry Position: 37.6% above the Travel & Leisure median (#321 of 792)
No single metric tells the full story. See the TRUG stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
TruGolf Holdings Inc is a indoor golf gaming solutions company. The company designs, develops, manufactures, and sells golf simulators and related software for residential and commercial applications. The products of the company includes portable, professional, commercial, and custom simulators, as well as standalone software products including E6 Connect and E6 GOLF and offers multi-sport gaming applications.
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