TRUG (TruGolf Holdings) Moat Score: 3/10 (As of Sep. 03, 2026)

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TRUG TruGolf Holdings Inc TRUG
24 GF Score
Price $0.41
GF Value $6.71
Valuation Possible Value Trap
! 7 Warning Signs
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What is TruGolf Holdings Moat Score?

TruGolf Holdings TRUG -4.79% 24 Moat Score is 3 as of Sep. 03, 2026. GuruFocus rates TRUG with a GF Score™ of 24/100 and a GF Value™ of $6.71 (Possible Value Trap). The stock has 7 warning signs investors should review. Among 870 Travel & Leisure companies, TruGolf Holdings ranks better than 84.37% on this metric.

TruGolf Holdings has the Moat Score of 3, which implies that the company might have No Moat - Very weak/transient advantages.

TruGolf Holdings has No Moat: TruGolf Holdings has limited market share and lacks significant customer switching costs or proprietary technology. Its brand strength and distribution network are not sufficient to establish a durable moat.

Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more.

The company's Moat Score is based on these criteria:

1. Market leadership and sustainable market share
2. Network effects and significant customer switching costs
3. Valuable intellectual property and patents
4. Strong brand strength and deep customer loyalty
5. Durable cost advantages (e.g., economies of scale, proprietary technology)
6. Significant regulatory barriers and exclusive licenses
7. Superior distribution network
8. Strong and sustainable pricing power
9. Consistent and impactful innovation and R&D capabilities

Based on the research, GuruFocus believes TruGolf Holdings might have No Moat - Very weak/transient advantages.

TruGolf Holdings  (NAS:TRUG) Moat Score Explanation

The Moat Score ranges from 0 to 10, with 10 as the highest. GuruFocus divided Moat Score into following 8 categories:

Moat Score Moat Level
10Wide Moat - Exceptionally dominant and durable wide moat
8 - 9Wide Moat - Clear and robust wide moat
7Wide Moat - Entry-level wide moat, clearly possessing durable advantages
6Narrow Moat - Strong narrow moat, clearly distinguishable but not wide
5Narrow Moat - Solid narrow moat
4Narrow Moat - Discernible but modest moat
1 - 3No Moat - Very weak/transient advantages
0No Moat - No discernible moat

TruGolf Holdings Moat Score Related Terms

TRUG vs SPQS, BWMG, AIBT: Moat Score Comparison

For the Leisure subindustry, TruGolf Holdings's Moat Score, along with its competitors' market caps and Moat Score data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

TruGolf Holdings Moat Score vs Travel & Leisure Industry

For the Travel & Leisure industry and Consumer Cyclical sector, TruGolf Holdings's Moat Score distribution charts can be found below:

* The bar in red indicates where TruGolf Holdings's Moat Score falls into.


TRUG
24GF Score
TruGolf Holdings Inc TRUG
Moat Score is just one metric. See GF Score™, valuation, warning signs, and more.
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Frequently Asked Questions Learn more about Moat Score →
What does a Moat Score of 3 mean?
TruGolf Holdings (TRUG) has a Moat Score of 3 as of Sep. 03, 2026. Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more. According to the industry distribution chart, TruGolf Holdings ranks #136 out of 870 companies in the Travel & Leisure industry, placing it in the top 15.6%.
Is TruGolf Holdings' Moat Score too high?
TruGolf Holdings' current Moat Score is 3. Based on the distribution chart, TruGolf Holdings ranks #136 out of 870 companies in the Travel & Leisure industry, which is in the top quartile — a strong position relative to peers. Overall, TruGolf Holdings has a GF Score™ of 24/100 and is considered Possible Value Trap, reflecting its overall financial health beyond just this single metric.
How does TruGolf Holdings' Moat Score compare to SPQS and BWMG?
According to the Travel & Leisure industry distribution chart, TruGolf Holdings ranks #136 out of 870 companies for Moat Score. This places TruGolf Holdings in the top 16% of its industry — outperforming the majority of peers. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Moat Score for a Travel & Leisure company?
A good Moat Score depends on the Travel & Leisure industry context. However, Moat Score should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Moat Score mean?
A high Moat Score can signal that a stock is expensive relative to its fundamentals. Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more. TruGolf Holdings's current Moat Score is 3. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is TruGolf Holdings stock overvalued right now?
Based on GuruFocus' analysis, TruGolf Holdings (TRUG) is currently considered Possible Value Trap. The stock's GF Value™ is $6.71, compared to a current price of $0.41 — trading 93.8% below its estimated fair value. The current Moat Score is 3. TruGolf Holdings' overall GF Score™ is 24/100 with 7 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Moat Score calculated?
Moat Score is calculated from a company's financial statements. For TruGolf Holdings (TRUG), the current Moat Score is 3 as of Sep. 03, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is TruGolf Holdings (TRUG) Overvalued in 2026?

Based on GuruFocus' analysis, TruGolf Holdings stock appears to be undervalued. The current stock price of $0.41 is trading 93.8% below its estimated GF Value™ of $6.71. GuruFocus considers TruGolf Holdings to be Possible Value Trap.

Key valuation signals for TRUG:

  • Moat Score: 3
  • GF Value™: $6.71 vs. price of $0.41 (93.8% below fair value)
  • GF Score™: 24/100 with 7 warning signs

No single metric tells the full story. See the TRUG stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.

TruGolf Holdings Business Description

Address 60 North 1400 West, Centerville, UT, USA, 84014
TruGolf Holdings Inc is a indoor golf gaming solutions company. The company designs, develops, manufactures, and sells golf simulators and related software for residential and commercial applications. The products of the company includes portable, professional, commercial, and custom simulators, as well as standalone software products including E6 Connect and E6 GOLF and offers multi-sport gaming applications.
24GF Score

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Moat Score is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

$0.41
Price
$6.71
GF Value