VisitIQVIIQ 25 Gross Margin % is 54.17% as of Aug. 2025, which is 16% above its 10-year median of 46.79. GuruFocus rates VIIQ with a GF Score™ of 25/100 and a GF Value™ of $0.04 (Significantly Overvalued). The stock has 5 warning signs investors should review. Among 2,680 Software companies, VisitIQ ranks better than 64.85% on this metric.
Gross Margin % is calculated as gross profit divided by its revenue. VisitIQ's Gross Profit for the
six
months ended in Aug. 2025 was $1.43 Mil. VisitIQ's Revenue for the
six
months ended in Aug. 2025 was $2.64 Mil. Therefore, VisitIQ's Gross Margin % for the quarter that ended in Aug. 2025 was 54.17%.
The historical rank and industry rank for VisitIQ's Gross Margin % or its related term are showing as below:
VIIQ'
s Gross Margin % Range Over the Past 10 Years
Min: -0.03 Med: 46.79 Max: 54.17
Current: 54.17
During the past 5 years, the highestGross Margin % of VisitIQ was 54.17%. The lowest was -0.03%. And the median was 46.79%.
VIIQ's Gross Margin % is ranked better than 64.85% of 2680
companies
in the Software industry
Industry Median: 40.45
vs VIIQ: 54.17
VisitIQ had a gross margin of 54.17% for the quarter that ended in Aug. 2025 => Durable competitive advantage
The 5-Year average Growth Rate of Gross Margin for VisitIQ was 0.00% per year.
VisitIQ (OTCPK:VIIQ) Gross Margin % Explanation
Warren Buffett believes that firms with excellent long term economics tend to have consistently higher margins.
Durable competitive advantage creates a high Gross Margin % because of the freedom to price in excess of cost. Companies can be categorized by their Gross Margin %
1. Greater than 40% = Durable competitive advantage
2. Less than 40% = Competition eroding margins
3. Less than 20% = no sustainable competitive advantage
Consistency of Gross Margin is key
VisitIQ had a gross margin of 54.17% for the quarter that ended in Aug. 2025 => Durable competitive advantage
Be Aware
If a company loses its competitive advantages, usually its gross margin declines well before its sales declines. Watching Gross Margin % and Operating Margin % closely helps avoid value trap situations.
VisitIQ Gross Margin % Related Terms
VisitIQ Gross Margin % Historical Data
* Premium members only.
The historical data trend for VisitIQ's Gross Margin % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
VisitIQ Gross Margin % Chart
VisitIQ Annual Data
Trend
Dec10
Aug11
Aug12
Aug24
Aug25
Gross Margin %
50.06
0.00
43.51
-0.03
54.17
VisitIQ Semi-Annual Data
Dec10
Aug12
Aug24
Aug25
Gross Margin %
50.06
43.51
-0.03
54.17
VIIQ vs MYSZ, RPGL, CLRI: Gross Margin % Comparison
For the Software - Application subindustry, VisitIQ's Gross Margin %, along with its competitors' market caps and Gross Margin % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
VisitIQ Gross Margin % vs Software Industry
For the Software industry and Technology sector, VisitIQ's Gross Margin % distribution charts can be found below:
* The bar in red indicates where VisitIQ's Gross Margin % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
A positive Gross Profit is only the first step for a company to make a net profit. The gross profit needs to be big enough to also cover related labor, equipment, rental, marketing/advertising, research and development and a lot of other costs in selling the products.
VisitIQ (VIIQ) has a Gross Margin % of 54.17% as of Aug. 2025. Gross margin is the ratio of total gross profit to net sales. View historical data on VisitIQ and its competitors. This is 16% above median its historical median of 46.79. According to the industry distribution chart, VisitIQ ranks #942 out of 2680 companies in the Software industry, placing it in the top 35.1%.
Is VisitIQ's Gross Margin % too high?
VisitIQ's current Gross Margin % of 54.17% is 16% above median its 10-year median of 46.79. The Software industry median Gross Margin % is 40.45. VisitIQ's value of 54.17% is 33.9% above this industry median. Based on the distribution chart, VisitIQ ranks #942 out of 2680 companies in the Software industry, which is above the industry midpoint. Overall, VisitIQ has a GF Score™ of 25/100 and is considered Significantly Overvalued, reflecting its overall financial health beyond just this single metric.
How does VisitIQ's Gross Margin % compare to MYSZ and RPGL?
According to the Software industry distribution chart, VisitIQ ranks #942 out of 2680 companies for Gross Margin %. This puts VisitIQ in the upper half of its industry. The industry median Gross Margin % is 40.45. VisitIQ's value of 54.17% is 33.9% above this benchmark. While the company's 10-year median is 46.79 vs. the industry median of 40.45, VisitIQ has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Gross Margin % for a Software company?
The median Gross Margin % among Software companies is 40.45, based on 2,680 companies in the industry. Companies in the top quartile (top 25%) have a Gross Margin % significantly above this median, while those in the bottom quartile fall well below. However, Gross Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. VisitIQ's current Gross Margin % of 54.17% is 33.9% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Gross Margin % mean?
A high Gross Margin % can signal that a stock is expensive relative to its fundamentals. Gross margin is the ratio of total gross profit to net sales. View historical data on VisitIQ and its competitors. For the Software industry, the median Gross Margin % is 40.45 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. VisitIQ's current Gross Margin % is 54.17%, which is 16% above median its own 10-year median of 46.79. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is VisitIQ stock overvalued right now?
Based on GuruFocus' analysis, VisitIQ (VIIQ) is currently considered Significantly Overvalued. The stock's GF Value™ is $0.04, compared to a current price of $1.00 — trading 2400% above its estimated fair value. The current Gross Margin % is 54.17%, which is 16% above median its 10-year median of 46.79 and 33.9% above the Software industry median of 40.45. VisitIQ's overall GF Score™ is 25/100 with 5 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Gross Margin % calculated?
Gross Margin % is calculated from a company's financial statements. For VisitIQ (VIIQ), the current Gross Margin % is 54.17% as of Aug. 2025. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is VisitIQ (VIIQ) Overvalued in 2026?
Based on GuruFocus' analysis, VisitIQ stock appears to be overvalued.
The current stock price of $1.00 is trading 2400% above its estimated GF Value™ of $0.04.
GuruFocus considers VisitIQ to be Significantly Overvalued.
Key valuation signals for VIIQ:
Gross Margin %: 54.17% (16% above median its 10-year median of 46.79)
GF Value™: $0.04 vs. price of $1.00 (2400% above fair value)
Industry Position: 33.9% above the Software median (#942 of 2680)
No single metric tells the full story. See the VIIQ stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
VisitIQ Corp is an identity intelligence and activation solution that collects, stores, and manages audience data to personalize marketing campaigns, drive sales conversions, and increase the ROI of digital marketing initiatives. The company's core platform includes solutions for audience identification, enrichment, expansion, and attribution, and is used by marketing agencies, brands, and enterprises across the globe to curb rising data costs, overcome restrictive data monopolies, and meet demand for personalization of marketing content and messaging across marketing channels.
25GF Score
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