WHRPA.PFD (Whirlpool) Gross Margin %: 12.68% (As of Mar. 2026) — 25% Below Median


WHRPA.PFD Whirlpool Corp WHRPA.PFD
53 GF Score
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What is Whirlpool Gross Margin %?

Whirlpool WHRPA.PFD +2.90% 53 Gross Margin % is 12.68% as of Mar. 2026, which is 25% below its 10-year median of 16.88. GuruFocus rates WHRPA.PFD with a GF Score™ of 53/100. The stock has 7 warning signs investors should review. Among 419 Furnishings, Fixtures & Appliances companies, Whirlpool ranks worse than 85.92% on this metric.

Gross Margin % is calculated as gross profit divided by its revenue. Whirlpool's Gross Profit for the three months ended in Mar. 2026 was $415.00 Mil. Whirlpool's Revenue for the three months ended in Mar. 2026 was $3,273.00 Mil. Therefore, Whirlpool's Gross Margin % for the quarter that ended in Mar. 2026 was 12.68%.

Warning Sign:

Whirlpool Corp gross margin has been in long-term decline. The average rate of decline per year is -5.5%.


The historical rank and industry rank for Whirlpool's Gross Margin % or its related term are showing as below:

WHRpA.PFD' s Gross Margin % Range Over the Past 10 Years
Min: 14.46   Med: 16.88   Max: 20.05
Current: 14.46


During the past 13 years, the highest Gross Margin % of Whirlpool was 20.05%. The lowest was 14.46%. And the median was 16.88%.

WHRpA.PFD's Gross Margin % is ranked worse than
85.92% of 419 companies
in the Furnishings, Fixtures & Appliances industry
Industry Median: 29.11 vs WHRpA.PFD: 14.46

Whirlpool had a gross margin of 12.68% for the quarter that ended in Mar. 2026 => No sustainable competitive advantage

The 5-Year average Growth Rate of Gross Margin for Whirlpool was -5.50% per year.


Whirlpool  (NYSE:WHRpA.PFD) Gross Margin % Explanation

Warren Buffett believes that firms with excellent long term economics tend to have consistently higher margins.

Durable competitive advantage creates a high Gross Margin % because of the freedom to price in excess of cost. Companies can be categorized by their Gross Margin %

1. Greater than 40% = Durable competitive advantage
2. Less than 40% = Competition eroding margins
3. Less than 20% = no sustainable competitive advantage
Consistency of Gross Margin is key

Whirlpool had a gross margin of 12.68% for the quarter that ended in Mar. 2026 => No sustainable competitive advantage


Be Aware

If a company loses its competitive advantages, usually its gross margin declines well before its sales declines. Watching Gross Margin % and Operating Margin % closely helps avoid value trap situations.


Whirlpool Gross Margin % Related Terms


Whirlpool Gross Margin % Historical Data

* Premium members only.

The historical data trend for Whirlpool's Gross Margin % can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Whirlpool Gross Margin % Chart

Whirlpool Annual Data
Trend Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
Gross Margin %
Get a 7-Day Free Trial Premium Member Only Premium Member Only 20.05 15.58 16.29 15.54 15.37

Whirlpool Quarterly Data
Jun21 Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26
Gross Margin % Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 16.76 16.17 14.73 14.03 12.68

WHRPA.PFD vs HNI, TILE, LZB: Gross Margin % Comparison

For the Furnishings, Fixtures & Appliances subindustry, Whirlpool's Gross Margin %, along with its competitors' market caps and Gross Margin % data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Whirlpool Gross Margin % vs Furnishings, Fixtures & Appliances Industry

For the Furnishings, Fixtures & Appliances industry and Consumer Cyclical sector, Whirlpool's Gross Margin % distribution charts can be found below:

* The bar in red indicates where Whirlpool's Gross Margin % falls into.


WHRPA.PFD
53GF Score
Whirlpool Corp WHRPA.PFD
Gross Margin % is just one metric. See GF Score™, valuation, warning signs, and more.
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Whirlpool Gross Margin % Calculation

Gross Margin is the percentage of Gross Profit out of sales or Revenue.

Whirlpool's Gross Margin for the fiscal year that ended in Dec. 2025 is calculated as

Gross Margin % (A: Dec. 2025 )=Gross Profit (A: Dec. 2025 ) / Revenue (A: Dec. 2025 )
=2386 / 15524
=(Revenue - Cost of Goods Sold) / Revenue
=(15524 - 13138) / 15524
=15.37 %

Whirlpool's Gross Margin for the quarter that ended in Mar. 2026 is calculated as


Gross Margin % (Q: Mar. 2026 )=Gross Profit (Q: Mar. 2026 ) / Revenue (Q: Mar. 2026 )
=415 / 3273
=(Revenue - Cost of Goods Sold) / Revenue
=(3273 - 2858) / 3273
=12.68 %

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

A positive Gross Profit is only the first step for a company to make a net profit. The gross profit needs to be big enough to also cover related labor, equipment, rental, marketing/advertising, research and development and a lot of other costs in selling the products.

Frequently Asked Questions Learn more about Gross Margin % →
What does a Gross Margin % of 12.68% mean?
Whirlpool (WHRPA.PFD) has a Gross Margin % of 12.68% as of Mar. 2026. Gross margin is the ratio of total gross profit to net sales. View historical data on Whirlpool and its competitors. This is 25% below median its historical median of 16.88. Over the past decade, Whirlpool's Gross Margin % has ranged from 14.46 to 20.05. According to the industry distribution chart, Whirlpool ranks #360 out of 419 companies in the Furnishings, Fixtures & Appliances industry, placing it in the top 85.9%.
Is Whirlpool's Gross Margin % too high?
Whirlpool's current Gross Margin % of 12.68% is 25% below median its 10-year median of 16.88. Over the past 10 years, this metric has ranged from a low of 14.46 to a high of 20.05. The Furnishings, Fixtures & Appliances industry median Gross Margin % is 29.11. Whirlpool's value of 12.68% is 56.4% below this industry median. Based on the distribution chart, Whirlpool ranks #360 out of 419 companies in the Furnishings, Fixtures & Appliances industry, which is in the bottom quartile relative to peers. Overall, Whirlpool has a GF Score™ of 53/100, reflecting its overall financial health beyond just this single metric.
How does Whirlpool's Gross Margin % compare to HNI and TILE?
According to the Furnishings, Fixtures & Appliances industry distribution chart, Whirlpool ranks #360 out of 419 companies for Gross Margin %. This places Whirlpool in the lower half of its industry. The industry median Gross Margin % is 29.11. Whirlpool's value of 12.68% is 56.4% below this benchmark. Historically, Whirlpool's own Gross Margin % has ranged from 14.46 to 20.05 over the past decade. While the company's 10-year median is 16.88 vs. the industry median of 29.11, Whirlpool has consistently been below the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Gross Margin % for a Furnishings, Fixtures & Appliances company?
The median Gross Margin % among Furnishings, Fixtures & Appliances companies is 29.11, based on 419 companies in the industry. Companies in the top quartile (top 25%) have a Gross Margin % significantly above this median, while those in the bottom quartile fall well below. However, Gross Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Whirlpool's current Gross Margin % of 12.68% is 56.4% below the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Gross Margin % mean?
A high Gross Margin % can signal that a stock is expensive relative to its fundamentals. Gross margin is the ratio of total gross profit to net sales. View historical data on Whirlpool and its competitors. For the Furnishings, Fixtures & Appliances industry, the median Gross Margin % is 29.11 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Whirlpool's current Gross Margin % is 12.68%, which is 25% below median its own 10-year median of 16.88. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Whirlpool stock overvalued right now?
Whirlpool (WHRPA.PFD) has a current Gross Margin % of 12.68%. The current Gross Margin % is 12.68%, which is 25% below median its 10-year median of 16.88 and 56.4% below the Furnishings, Fixtures & Appliances industry median of 29.11. Whirlpool's overall GF Score™ is 53/100 with 7 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Gross Margin % calculated?
Gross Margin % is calculated from a company's financial statements. For Whirlpool (WHRPA.PFD), the current Gross Margin % is 12.68% as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Whirlpool Business Description

Address 2000 North M-63, Mail Drop 2609, Benton Harbor, MI, USA, 49022-2692
Whirlpool Corp is a manufacturer and marketer of kitchen and laundry appliances, with its presence in different markets around the world. It offers products like refrigerators, washing machines, cooktops, ovens, freezers, and others, which are marketed through various brands such as KitchenAid, Maytag, Amana, Brastemp, Consul, Whirlpool, Jennair, etc. The company's operating and reportable segments are: Major Domestic Appliances (MDA) North America (its key revenue-generating segment), MDA Europe, MDA Latin America, and Small Domestic Appliances (SDA) Global.
53GF Score

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Gross Margin % is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

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