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Very Good Tour CoXKRX:094850 -0.45%77 Gross Margin % is 45.49% as of Jun. 2026, which is 54% below its 10-year median of 97.91. GuruFocus rates XKRX:094850 with a GF Score™ of 77/100 and a GF Value™ of ₩6,872.38 (Significantly Undervalued). The stock has 2 warning signs investors should review. Among 790 Travel & Leisure companies, Very Good Tour Co ranks better than 99.24% on this metric.
The historical rank and industry rank for Very Good Tour Co's Gross Margin % or its related term are showing as below:
XKRX:094850'
s Gross Margin % Range Over the Past 10 Years
Min: 87.74 Med: 97.91 Max: 99.97
Current: 99.97
During the past 13 years, the highestGross Margin % of Very Good Tour Co was 99.97%. The lowest was 87.74%. And the median was 97.91%.
XKRX:094850's Gross Margin % is ranked better than 99.24% of 790
companies
in the Travel & Leisure industry
Industry Median: 43.65
vs XKRX:094850: 99.97
Very Good Tour Co had a gross margin of 45.49% for the quarter that ended in Jun. 2026 => Durable competitive advantage
The 5-Year average Growth Rate of Gross Margin for Very Good Tour Co was 0.00% per year.
Very Good Tour Co (XKRX:094850) Gross Margin % Explanation
Warren Buffett believes that firms with excellent long term economics tend to have consistently higher margins.
Durable competitive advantage creates a high Gross Margin % because of the freedom to price in excess of cost. Companies can be categorized by their Gross Margin %
1. Greater than 40% = Durable competitive advantage
2. Less than 40% = Competition eroding margins
3. Less than 20% = no sustainable competitive advantage
Consistency of Gross Margin is key
Very Good Tour Co had a gross margin of 45.49% for the quarter that ended in Jun. 2026 => Durable competitive advantage
Be Aware
If a company loses its competitive advantages, usually its gross margin declines well before its sales declines. Watching Gross Margin % and Operating Margin % closely helps avoid value trap situations.
Very Good Tour Co Gross Margin % Related Terms
Very Good Tour Co Gross Margin % Historical Data
* Premium members only.
The historical data trend for Very Good Tour Co's Gross Margin % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
XKRX:094850 vs BKNG, ABNB, RCL: Gross Margin % Comparison
For the Travel Services subindustry, Very Good Tour Co's Gross Margin %, along with its competitors' market caps and Gross Margin % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Very Good Tour Co Gross Margin % vs Travel & Leisure Industry
For the Travel & Leisure industry and Consumer Cyclical sector, Very Good Tour Co's Gross Margin % distribution charts can be found below:
* The bar in red indicates where Very Good Tour Co's Gross Margin % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
A positive Gross Profit is only the first step for a company to make a net profit. The gross profit needs to be big enough to also cover related labor, equipment, rental, marketing/advertising, research and development and a lot of other costs in selling the products.
Very Good Tour Co (XKRX:094850) has a Gross Margin % of 45.49% as of Jun. 2026. Gross margin is the ratio of total gross profit to net sales. View historical data on Very Good Tour Co and its competitors. This is 54% below median its historical median of 97.91. Over the past decade, Very Good Tour Co's Gross Margin % has ranged from 87.74 to 99.97. According to the industry distribution chart, Very Good Tour Co ranks #6 out of 790 companies in the Travel & Leisure industry, placing it in the top 0.8%.
Is Very Good Tour Co's Gross Margin % too high?
Very Good Tour Co's current Gross Margin % of 45.49% is 54% below median its 10-year median of 97.91. Over the past 10 years, this metric has ranged from a low of 87.74 to a high of 99.97. The Travel & Leisure industry median Gross Margin % is 43.65. Very Good Tour Co's value of 45.49% is 4.2% above this industry median. Based on the distribution chart, Very Good Tour Co ranks #6 out of 790 companies in the Travel & Leisure industry, which is in the top quartile — a strong position relative to peers. Overall, Very Good Tour Co has a GF Score™ of 77/100 and is considered Significantly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Very Good Tour Co's Gross Margin % compare to BKNG and ABNB?
According to the Travel & Leisure industry distribution chart, Very Good Tour Co ranks #6 out of 790 companies for Gross Margin %. This places Very Good Tour Co in the top 1% of its industry — outperforming the majority of peers. The industry median Gross Margin % is 43.65. Very Good Tour Co's value of 45.49% is 4.2% above this benchmark. Historically, Very Good Tour Co's own Gross Margin % has ranged from 87.74 to 99.97 over the past decade. While the company's 10-year median is 97.91 vs. the industry median of 43.65, Very Good Tour Co has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Gross Margin % for a Travel & Leisure company?
The median Gross Margin % among Travel & Leisure companies is 43.65, based on 790 companies in the industry. Companies in the top quartile (top 25%) have a Gross Margin % significantly above this median, while those in the bottom quartile fall well below. However, Gross Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Very Good Tour Co's current Gross Margin % of 45.49% is 4.2% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Gross Margin % mean?
A high Gross Margin % can signal that a stock is expensive relative to its fundamentals. Gross margin is the ratio of total gross profit to net sales. View historical data on Very Good Tour Co and its competitors. For the Travel & Leisure industry, the median Gross Margin % is 43.65 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Very Good Tour Co's current Gross Margin % is 45.49%, which is 54% below median its own 10-year median of 97.91. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Very Good Tour Co stock overvalued right now?
Based on GuruFocus' analysis, Very Good Tour Co (XKRX:094850) is currently considered Significantly Undervalued. The stock's GF Value™ is ₩6,872.38, compared to a current price of ₩4,400.00 — trading 36% below its estimated fair value. The current Gross Margin % is 45.49%, which is 54% below median its 10-year median of 97.91 and 4.2% above the Travel & Leisure industry median of 43.65. Very Good Tour Co's overall GF Score™ is 77/100 with 2 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Gross Margin % calculated?
Gross Margin % is calculated from a company's financial statements. For Very Good Tour Co (XKRX:094850), the current Gross Margin % is 45.49% as of Jun. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Very Good Tour Co (XKRX:094850) Overvalued in 2026?
Based on GuruFocus' analysis, Very Good Tour Co stock appears to be undervalued.
The current stock price of ₩4,400.00 is trading 36% below its estimated GF Value™ of ₩6,872.38.
GuruFocus considers Very Good Tour Co to be Significantly Undervalued.
Key valuation signals for XKRX:094850:
Gross Margin %: 45.49% (54% below median its 10-year median of 97.91)
GF Value™: ₩6,872.38 vs. price of ₩4,400.00 (36% below fair value)
Industry Position: 4.2% above the Travel & Leisure median (#6 of 790)
No single metric tells the full story. See the XKRX:094850 stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Very Good Tour Co Ltd provides travel agency services by offering tour packages in South Korea. The company offers domestic and overseas travel products, hotel reservation, domestic and overseas ticket services.
77GF Score
Get the complete analysis for XKRX:094850
Gross Margin % is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
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