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Alton CoXKRX:123750 +0.64%63 Gross Margin % is 25.10% as of Jun. 2026, which is 1% below its 10-year median of 25.41. GuruFocus rates XKRX:123750 with a GF Score™ of 63/100 and a GF Value™ of ₩1,829.97 (Fairly Valued). The stock has 5 warning signs investors should review. Among 788 Travel & Leisure companies, Alton Co ranks worse than 76.65% on this metric.
Gross Margin % is calculated as gross profit divided by its revenue. Alton Co's Gross Profit for the
three
months ended in Jun. 2026 was ₩4,511 Mil. Alton Co's Revenue for the
three
months ended in Jun. 2026 was ₩17,968 Mil. Therefore, Alton Co's Gross Margin % for the quarter that ended in Jun. 2026 was 25.10%.
Warning Sign:
Alton Co Ltd gross margin has been in long-term decline. The average rate of decline per year is -3.6%.
The historical rank and industry rank for Alton Co's Gross Margin % or its related term are showing as below:
XKRX:123750'
s Gross Margin % Range Over the Past 10 Years
Min: 13.36 Med: 25.41 Max: 31.97
Current: 25.41
During the past 13 years, the highestGross Margin % of Alton Co was 31.97%. The lowest was 13.36%. And the median was 25.41%.
XKRX:123750's Gross Margin % is ranked worse than 76.65% of 788
companies
in the Travel & Leisure industry
Industry Median: 43.655
vs XKRX:123750: 25.41
Alton Co had a gross margin of 25.10% for the quarter that ended in Jun. 2026 => Competition eroding margins
The 5-Year average Growth Rate of Gross Margin for Alton Co was -3.60% per year.
Warren Buffett believes that firms with excellent long term economics tend to have consistently higher margins.
Durable competitive advantage creates a high Gross Margin % because of the freedom to price in excess of cost. Companies can be categorized by their Gross Margin %
1. Greater than 40% = Durable competitive advantage
2. Less than 40% = Competition eroding margins
3. Less than 20% = no sustainable competitive advantage
Consistency of Gross Margin is key
Alton Co had a gross margin of 25.10% for the quarter that ended in Jun. 2026 => Competition eroding margins
Be Aware
If a company loses its competitive advantages, usually its gross margin declines well before its sales declines. Watching Gross Margin % and Operating Margin % closely helps avoid value trap situations.
Alton Co Gross Margin % Related Terms
Alton Co Gross Margin % Historical Data
* Premium members only.
The historical data trend for Alton Co's Gross Margin % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
XKRX:123750 vs AS, HAS, LTH: Gross Margin % Comparison
For the Leisure subindustry, Alton Co's Gross Margin %, along with its competitors' market caps and Gross Margin % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Alton Co Gross Margin % vs Travel & Leisure Industry
For the Travel & Leisure industry and Consumer Cyclical sector, Alton Co's Gross Margin % distribution charts can be found below:
* The bar in red indicates where Alton Co's Gross Margin % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
A positive Gross Profit is only the first step for a company to make a net profit. The gross profit needs to be big enough to also cover related labor, equipment, rental, marketing/advertising, research and development and a lot of other costs in selling the products.
Alton Co (XKRX:123750) has a Gross Margin % of 25.10% as of Jun. 2026. Gross margin is the ratio of total gross profit to net sales. View historical data on Alton Co and its competitors. This is near median its historical median of 25.41. Over the past decade, Alton Co's Gross Margin % has ranged from 13.36 to 31.97. According to the industry distribution chart, Alton Co ranks #604 out of 788 companies in the Travel & Leisure industry, placing it in the top 76.6%.
Is Alton Co's Gross Margin % too high?
Alton Co's current Gross Margin % of 25.10% is near median its 10-year median of 25.41. Over the past 10 years, this metric has ranged from a low of 13.36 to a high of 31.97. The Travel & Leisure industry median Gross Margin % is 43.66. Alton Co's value of 25.10% is 42.5% below this industry median. Based on the distribution chart, Alton Co ranks #604 out of 788 companies in the Travel & Leisure industry, which is in the bottom quartile relative to peers. Overall, Alton Co has a GF Score™ of 63/100 and is considered Fairly Valued, reflecting its overall financial health beyond just this single metric.
How does Alton Co's Gross Margin % compare to AS and HAS?
According to the Travel & Leisure industry distribution chart, Alton Co ranks #604 out of 788 companies for Gross Margin %. This places Alton Co in the lower half of its industry. The industry median Gross Margin % is 43.66. Alton Co's value of 25.10% is 42.5% below this benchmark. Historically, Alton Co's own Gross Margin % has ranged from 13.36 to 31.97 over the past decade. While the company's 10-year median is 25.41 vs. the industry median of 43.66, Alton Co has consistently been below the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Gross Margin % for a Travel & Leisure company?
The median Gross Margin % among Travel & Leisure companies is 43.66, based on 788 companies in the industry. Companies in the top quartile (top 25%) have a Gross Margin % significantly above this median, while those in the bottom quartile fall well below. However, Gross Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Alton Co's current Gross Margin % of 25.10% is 42.5% below the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Gross Margin % mean?
A high Gross Margin % can signal that a stock is expensive relative to its fundamentals. Gross margin is the ratio of total gross profit to net sales. View historical data on Alton Co and its competitors. For the Travel & Leisure industry, the median Gross Margin % is 43.66 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Alton Co's current Gross Margin % is 25.10%, which is near median its own 10-year median of 25.41. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Alton Co stock overvalued right now?
Based on GuruFocus' analysis, Alton Co (XKRX:123750) is currently considered Fairly Valued. The stock's GF Value™ is ₩1,829.97, compared to a current price of ₩1,743.00 — trading 4.8% below its estimated fair value. The current Gross Margin % is 25.10%, which is near median its 10-year median of 25.41 and 42.5% below the Travel & Leisure industry median of 43.66. Alton Co's overall GF Score™ is 63/100 with 5 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Gross Margin % calculated?
Gross Margin % is calculated from a company's financial statements. For Alton Co (XKRX:123750), the current Gross Margin % is 25.10% as of Jun. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Alton Co (XKRX:123750) Overvalued in 2026?
Based on GuruFocus' analysis, Alton Co stock appears to be undervalued.
The current stock price of ₩1,743.00 is trading 4.8% below its estimated GF Value™ of ₩1,829.97.
GuruFocus considers Alton Co to be Fairly Valued.
Key valuation signals for XKRX:123750:
Gross Margin %: 25.10% (near median its 10-year median of 25.41)
GF Value™: ₩1,829.97 vs. price of ₩1,743.00 (4.8% below fair value)
Industry Position: 42.5% below the Travel & Leisure median (#604 of 788)
No single metric tells the full story. See the XKRX:123750 stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Alton Co Ltd formerly Alton Sports Co.,Ltd. manufactures and markets bicycles. The company was established in 1994 and merged with Shinyoung Happy Tomorrow SPAC in 2011.
63GF Score
Get the complete analysis for XKRX:123750
Gross Margin % is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
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