AdUXXPAR:ALDUX -2.19%58 Gross Margin % is 36.61% as of Dec. 2025, which is 20% below its 10-year median of 46.01. GuruFocus rates XPAR:ALDUX with a GF Score™ of 58/100 and a GF Value™ of €1.57 (Fairly Valued). The stock has 3 warning signs investors should review. Among 946 Media - Diversified companies, AdUX ranks better than 53.59% on this metric.
Gross Margin % is calculated as gross profit divided by its revenue. AdUX's Gross Profit for the
six
months ended in Dec. 2025 was €4.93 Mil. AdUX's Revenue for the
six
months ended in Dec. 2025 was €13.48 Mil. Therefore, AdUX's Gross Margin % for the quarter that ended in Dec. 2025 was 36.61%.
The historical rank and industry rank for AdUX's Gross Margin % or its related term are showing as below:
XPAR:ALDUX'
s Gross Margin % Range Over the Past 10 Years
Min: 40.47 Med: 46.01 Max: 52.74
Current: 40.56
During the past 13 years, the highestGross Margin % of AdUX was 52.74%. The lowest was 40.47%. And the median was 46.01%.
XPAR:ALDUX's Gross Margin % is ranked better than 53.59% of 946
companies
in the Media - Diversified industry
Industry Median: 38.91
vs XPAR:ALDUX: 40.56
AdUX had a gross margin of 36.61% for the quarter that ended in Dec. 2025 => Competition eroding margins
The 5-Year average Growth Rate of Gross Margin for AdUX was -1.00% per year.
AdUX (XPAR:ALDUX) Gross Margin % Explanation
Warren Buffett believes that firms with excellent long term economics tend to have consistently higher margins.
Durable competitive advantage creates a high Gross Margin % because of the freedom to price in excess of cost. Companies can be categorized by their Gross Margin %
1. Greater than 40% = Durable competitive advantage
2. Less than 40% = Competition eroding margins
3. Less than 20% = no sustainable competitive advantage
Consistency of Gross Margin is key
AdUX had a gross margin of 36.61% for the quarter that ended in Dec. 2025 => Competition eroding margins
Be Aware
If a company loses its competitive advantages, usually its gross margin declines well before its sales declines. Watching Gross Margin % and Operating Margin % closely helps avoid value trap situations.
AdUX Gross Margin % Related Terms
AdUX Gross Margin % Historical Data
* Premium members only.
The historical data trend for AdUX's Gross Margin % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
XPAR:ALDUX vs APP, OMC, TTD: Gross Margin % Comparison
For the Advertising Agencies subindustry, AdUX's Gross Margin %, along with its competitors' market caps and Gross Margin % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
AdUX Gross Margin % vs Media - Diversified Industry
For the Media - Diversified industry and Communication Services sector, AdUX's Gross Margin % distribution charts can be found below:
* The bar in red indicates where AdUX's Gross Margin % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
A positive Gross Profit is only the first step for a company to make a net profit. The gross profit needs to be big enough to also cover related labor, equipment, rental, marketing/advertising, research and development and a lot of other costs in selling the products.
AdUX (XPAR:ALDUX) has a Gross Margin % of 36.61% as of Dec. 2025. Gross margin is the ratio of total gross profit to net sales. View historical data on AdUX and its competitors. This is 20% below median its historical median of 46.01. Over the past decade, AdUX's Gross Margin % has ranged from 40.47 to 52.74. According to the industry distribution chart, AdUX ranks #439 out of 946 companies in the Media - Diversified industry, placing it in the top 46.4%.
Is AdUX's Gross Margin % too high?
AdUX's current Gross Margin % of 36.61% is 20% below median its 10-year median of 46.01. Over the past 10 years, this metric has ranged from a low of 40.47 to a high of 52.74. The Media - Diversified industry median Gross Margin % is 38.91. AdUX's value of 36.61% is 5.9% below this industry median. Based on the distribution chart, AdUX ranks #439 out of 946 companies in the Media - Diversified industry, which is above the industry midpoint. Overall, AdUX has a GF Score™ of 58/100 and is considered Fairly Valued, reflecting its overall financial health beyond just this single metric.
How does AdUX's Gross Margin % compare to APP and OMC?
According to the Media - Diversified industry distribution chart, AdUX ranks #439 out of 946 companies for Gross Margin %. This puts AdUX in the upper half of its industry. The industry median Gross Margin % is 38.91. AdUX's value of 36.61% is 5.9% below this benchmark. Historically, AdUX's own Gross Margin % has ranged from 40.47 to 52.74 over the past decade. While the company's 10-year median is 46.01 vs. the industry median of 38.91, AdUX has consistently been below the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Gross Margin % for a Media - Diversified company?
The median Gross Margin % among Media - Diversified companies is 38.91, based on 946 companies in the industry. Companies in the top quartile (top 25%) have a Gross Margin % significantly above this median, while those in the bottom quartile fall well below. However, Gross Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. AdUX's current Gross Margin % of 36.61% is 5.9% below the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Gross Margin % mean?
A high Gross Margin % can signal that a stock is expensive relative to its fundamentals. Gross margin is the ratio of total gross profit to net sales. View historical data on AdUX and its competitors. For the Media - Diversified industry, the median Gross Margin % is 38.91 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. AdUX's current Gross Margin % is 36.61%, which is 20% below median its own 10-year median of 46.01. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is AdUX stock overvalued right now?
Based on GuruFocus' analysis, AdUX (XPAR:ALDUX) is currently considered Fairly Valued. The stock's GF Value™ is €1.57, compared to a current price of €1.56 — trading 0.6% below its estimated fair value. The current Gross Margin % is 36.61%, which is 20% below median its 10-year median of 46.01 and 5.9% below the Media - Diversified industry median of 38.91. AdUX's overall GF Score™ is 58/100 with 3 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Gross Margin % calculated?
Gross Margin % is calculated from a company's financial statements. For AdUX (XPAR:ALDUX), the current Gross Margin % is 36.61% as of Dec. 2025. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is AdUX (XPAR:ALDUX) Overvalued in 2026?
Based on GuruFocus' analysis, AdUX stock appears to be undervalued.
The current stock price of €1.56 is trading 0.6% below its estimated GF Value™ of €1.57.
GuruFocus considers AdUX to be Fairly Valued.
Key valuation signals for XPAR:ALDUX:
Gross Margin %: 36.61% (20% below median its 10-year median of 46.01)
GF Value™: €1.57 vs. price of €1.56 (0.6% below fair value)
Industry Position: 5.9% below the Media - Diversified median (#439 of 946)
No single metric tells the full story. See the XPAR:ALDUX stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
AdUX SA is a digital media company. The company is engaged in providing advertising network services, online payment services and websites editing services to advertisers, publishers, and retailers. It has a geographical presence in European countries, the United States and Latin America.
58GF Score
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Gross Margin % is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
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