AdUX (XPAR:ALDUX) 3-Year ROIIC % : 9.14% (As of Dec. 2025)

Author: Vera Yuan Vera Yuan
Vera Yuan
Vera Yuan
Director of Data and Quant Analytics at GuruFocus
Focused on building reliable datasets, financial models, and research tools for value-minded investors. Committed to turning complex data into practical guidance for value-investing and long-term wealth.
Reviewed by: Charlie Tian Charlie Tian
Charlie Tian
Charlie Tian
Founder & CEO of GuruFocus
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.

XPAR:ALDUX AdUX SA XPAR:ALDUX
58 GF Score
Price €1.49
GF Value €1.57
Valuation Fairly Valued
! 3 Warning Signs
View Full Analysis

What is AdUX 3-Year ROIIC %?

AdUX XPAR:ALDUX +1.37% 58 3-Year ROIIC % is 9.14 as of Dec. 2025. GuruFocus rates XPAR:ALDUX with a GF Score™ of 58/100 and a GF Value™ of €1.57 (Fairly Valued). The stock has 3 warning signs investors should review. Among 947 Media - Diversified companies, AdUX ranks better than 63.99% on this metric.

3-Year Return on Invested Incremental Capital (3-Year ROIIC %) measures the change in earnings as a percentage of change in investment over 3-year. AdUX's 3-Year ROIIC % for the quarter that ended in Dec. 2025 was 9.14%. High ROIIC is generally an indication that your business is capital efficient or has a higher operating leverage.

The industry rank for AdUX's 3-Year ROIIC % or its related term are showing as below:

XPAR:ALDUX's 3-Year ROIIC % is ranked better than
63.99% of 947 companies
in the Media - Diversified industry
Industry Median: 1.36 vs XPAR:ALDUX: 9.14

AdUX  (XPAR:ALDUX) 3-Year ROIIC % Explanation

Return on Incremental Invested Capital (ROIIC) is an extension of Return on Investment Capital (ROIC). ROIC % tells investors how efficiently that profitability is earned per dollar of company capital. ROIIC narrows the focus even further and shows how profitable each additional unit of capital investment could be. ROIIC % is a more powerful metric than ROIC because it measures how much money the company can generate going forward on future capital investments.

High ROIIC is generally an indication that your business is capital efficient or has a higher operating leverage.

Be Aware

It's important to keep in mind that when tracking ROIIC, the metric is better suited to forecasting the trend of future returns rather than measuring current return on investment.


AdUX 3-Year ROIIC % Related Terms


AdUX 3-Year ROIIC % Historical Data

* Premium members only.

The historical data trend for AdUX's 3-Year ROIIC % can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

AdUX 3-Year ROIIC % Chart

AdUX Annual Data
Trend Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
3-Year ROIIC %
Get a 7-Day Free Trial Premium Member Only Premium Member Only -107.17 -44.70 -198.71 82.20 9.14

AdUX Semi-Annual Data
Jun16 Dec16 Jun17 Dec17 Jun18 Dec18 Jun19 Dec19 Jun20 Dec20 Jun21 Dec21 Jun22 Dec22 Jun23 Dec23 Jun24 Dec24 Jun25 Dec25
3-Year ROIIC % Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only -198.71 0.00 82.20 0.00 9.14

XPAR:ALDUX vs APP, OMC, TTD: 3-Year ROIIC % Comparison

For the Advertising Agencies subindustry, AdUX's 3-Year ROIIC %, along with its competitors' market caps and 3-Year ROIIC % data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


AdUX 3-Year ROIIC % vs Media - Diversified Industry

For the Media - Diversified industry and Communication Services sector, AdUX's 3-Year ROIIC % distribution charts can be found below:

* The bar in red indicates where AdUX's 3-Year ROIIC % falls into.


XPAR:ALDUX
58GF Score
AdUX SA XPAR:ALDUX
3-Year ROIIC % is just one metric. See GF Score™, valuation, warning signs, and more.
View Full Analysis

AdUX 3-Year ROIIC % Calculation

AdUX's 3-Year ROIIC % for the quarter that ended in Dec. 2025 is calculated as:

3-Year ROIIC %=3-Year Incremental Net Operating Profit After Taxes (NOPAT)**/3-Year Incremental Invested Capital**
=( 2.517669 (Dec. 2025) - 1.7509065 (Dec. 2022) )/( 13.616 (Dec. 2025) - 5.229 (Dec. 2022) )
=0.7667625/8.387
=9.14%***

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

** Annual data of NOPAT and Invested Capital was used to calculate 3-Year ROIIC %.
*** Please be aware that the ROIIC (Return on Invested Capital) calculations are based on company-level data using the primary share class. The calculated data provided is for demonstration purposes and may slightly differ from the results displayed in the title due to potential variations caused by currency exchange rate differences throughout the year.

Frequently Asked Questions Learn more about 3-Year ROIIC % →
What does a 3-Year ROIIC % of 9.14 mean?
AdUX (XPAR:ALDUX) has a 3-Year ROIIC % of 9.14 as of Dec. 2025. 3-Year ROIIC % measures the change in earnings as a percentage of change in investment over 3-year. View historical data on AdUX and its competitors. According to the industry distribution chart, AdUX ranks #341 out of 947 companies in the Media - Diversified industry, placing it in the top 36%.
Is AdUX's 3-Year ROIIC % too high?
AdUX's current 3-Year ROIIC % is 9.14. The Media - Diversified industry median 3-Year ROIIC % is 1.36. AdUX's value of 9.14 is 572.1% above this industry median. Based on the distribution chart, AdUX ranks #341 out of 947 companies in the Media - Diversified industry, which is above the industry midpoint. Overall, AdUX has a GF Score™ of 58/100 and is considered Fairly Valued, reflecting its overall financial health beyond just this single metric.
How does AdUX's 3-Year ROIIC % compare to APP and OMC?
According to the Media - Diversified industry distribution chart, AdUX ranks #341 out of 947 companies for 3-Year ROIIC %. This puts AdUX in the upper half of its industry. The industry median 3-Year ROIIC % is 1.36. AdUX's value of 9.14 is 572.1% above this benchmark. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good 3-Year ROIIC % for a Media - Diversified company?
The median 3-Year ROIIC % among Media - Diversified companies is 1.36, based on 947 companies in the industry. Companies in the top quartile (top 25%) have a 3-Year ROIIC % significantly above this median, while those in the bottom quartile fall well below. However, 3-Year ROIIC % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. AdUX's current 3-Year ROIIC % of 9.14 is 572.1% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high 3-Year ROIIC % mean?
A high 3-Year ROIIC % can signal that a stock is expensive relative to its fundamentals. 3-Year ROIIC % measures the change in earnings as a percentage of change in investment over 3-year. View historical data on AdUX and its competitors. For the Media - Diversified industry, the median 3-Year ROIIC % is 1.36 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. AdUX's current 3-Year ROIIC % is 9.14. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is AdUX stock overvalued right now?
Based on GuruFocus' analysis, AdUX (XPAR:ALDUX) is currently considered Fairly Valued. The stock's GF Value™ is €1.57, compared to a current price of €1.49 — trading 5.4% below its estimated fair value. The current 3-Year ROIIC % is 9.14 and 572.1% above the Media - Diversified industry median of 1.36. AdUX's overall GF Score™ is 58/100 with 3 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is 3-Year ROIIC % calculated?
3-Year ROIIC % is calculated from a company's financial statements. For AdUX (XPAR:ALDUX), the current 3-Year ROIIC % is 9.14 as of Dec. 2025. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is AdUX (XPAR:ALDUX) Overvalued in 2026?

Based on GuruFocus' analysis, AdUX stock appears to be undervalued. The current stock price of €1.49 is trading 5.4% below its estimated GF Value™ of €1.57. GuruFocus considers AdUX to be Fairly Valued.

Key valuation signals for XPAR:ALDUX:

  • 3-Year ROIIC %: 9.14
  • GF Value™: €1.57 vs. price of €1.49 (5.4% below fair value)
  • GF Score™: 58/100 with 3 warning signs
  • Industry Position: 572.1% above the Media - Diversified median (#341 of 947)

No single metric tells the full story. See the XPAR:ALDUX stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


AdUX Business Description

Address 6, Place du Colonel Bourgoin, Paris, FRA, 75012
AdUX SA is a digital media company. The company is engaged in providing advertising network services, online payment services and websites editing services to advertisers, publishers, and retailers. It has a geographical presence in European countries, the United States and Latin America.
58GF Score

Get the complete analysis for XPAR:ALDUX

3-Year ROIIC % is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

€1.49
Price
€1.57
GF Value