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Philip Morris CR ASXPRA:TABAK 83 Gross Margin % is 42.27% as of Dec. 2025, which is 8% below its 10-year median of 45.81. GuruFocus rates XPRA:TABAK with a GF Score™ of 83/100 and a GF Value™ of Kč17,569.77 (Fairly Valued). The stock has 6 warning signs investors should review. Among 47 Tobacco Products companies, Philip Morris CR AS ranks better than 57.45% on this metric.
Philip Morris CR AS gross margin has been in long-term decline. The average rate of decline per year is -2%.
The historical rank and industry rank for Philip Morris CR AS's Gross Margin % or its related term are showing as below:
XPRA:TABAK'
s Gross Margin % Range Over the Past 10 Years
Min: 42.62 Med: 45.81 Max: 56.83
Current: 42.62
During the past 13 years, the highestGross Margin % of Philip Morris CR AS was 56.83%. The lowest was 42.62%. And the median was 45.81%.
XPRA:TABAK's Gross Margin % is ranked better than 57.45% of 47
companies
in the Tobacco Products industry
Industry Median: 33.29
vs XPRA:TABAK: 42.62
Philip Morris CR AS had a gross margin of 42.27% for the quarter that ended in Dec. 2025 => Durable competitive advantage
The 5-Year average Growth Rate of Gross Margin for Philip Morris CR AS was -2.00% per year.
Philip Morris CR AS (XPRA:TABAK) Gross Margin % Explanation
Warren Buffett believes that firms with excellent long term economics tend to have consistently higher margins.
Durable competitive advantage creates a high Gross Margin % because of the freedom to price in excess of cost. Companies can be categorized by their Gross Margin %
1. Greater than 40% = Durable competitive advantage
2. Less than 40% = Competition eroding margins
3. Less than 20% = no sustainable competitive advantage
Consistency of Gross Margin is key
Philip Morris CR AS had a gross margin of 42.27% for the quarter that ended in Dec. 2025 => Durable competitive advantage
Be Aware
If a company loses its competitive advantages, usually its gross margin declines well before its sales declines. Watching Gross Margin % and Operating Margin % closely helps avoid value trap situations.
Philip Morris CR AS Gross Margin % Related Terms
Philip Morris CR AS Gross Margin % Historical Data
* Premium members only.
The historical data trend for Philip Morris CR AS's Gross Margin % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
XPRA:TABAK vs PM, MO, TPB: Gross Margin % Comparison
For the Tobacco subindustry, Philip Morris CR AS's Gross Margin %, along with its competitors' market caps and Gross Margin % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Philip Morris CR AS Gross Margin % vs Tobacco Products Industry
For the Tobacco Products industry and Consumer Defensive sector, Philip Morris CR AS's Gross Margin % distribution charts can be found below:
* The bar in red indicates where Philip Morris CR AS's Gross Margin % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
A positive Gross Profit is only the first step for a company to make a net profit. The gross profit needs to be big enough to also cover related labor, equipment, rental, marketing/advertising, research and development and a lot of other costs in selling the products.
Philip Morris CR AS (XPRA:TABAK) has a Gross Margin % of 42.27% as of Dec. 2025. Gross margin is the ratio of total gross profit to net sales. View historical data on Philip Morris CR AS and its competitors. This is near median its historical median of 45.81. Over the past decade, Philip Morris CR AS's Gross Margin % has ranged from 42.62 to 56.83. According to the industry distribution chart, Philip Morris CR AS ranks #20 out of 47 companies in the Tobacco Products industry, placing it in the top 42.6%.
Is Philip Morris CR AS's Gross Margin % too high?
Philip Morris CR AS's current Gross Margin % of 42.27% is near median its 10-year median of 45.81. Over the past 10 years, this metric has ranged from a low of 42.62 to a high of 56.83. The Tobacco Products industry median Gross Margin % is 33.29. Philip Morris CR AS's value of 42.27% is 27% above this industry median. Based on the distribution chart, Philip Morris CR AS ranks #20 out of 47 companies in the Tobacco Products industry, which is above the industry midpoint. Overall, Philip Morris CR AS has a GF Score™ of 83/100 and is considered Fairly Valued, reflecting its overall financial health beyond just this single metric.
How does Philip Morris CR AS's Gross Margin % compare to PM and MO?
According to the Tobacco Products industry distribution chart, Philip Morris CR AS ranks #20 out of 47 companies for Gross Margin %. This puts Philip Morris CR AS in the upper half of its industry. The industry median Gross Margin % is 33.29. Philip Morris CR AS's value of 42.27% is 27% above this benchmark. Historically, Philip Morris CR AS's own Gross Margin % has ranged from 42.62 to 56.83 over the past decade. While the company's 10-year median is 45.81 vs. the industry median of 33.29, Philip Morris CR AS has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Gross Margin % for a Tobacco Products company?
The median Gross Margin % among Tobacco Products companies is 33.29, based on 47 companies in the industry. Companies in the top quartile (top 25%) have a Gross Margin % significantly above this median, while those in the bottom quartile fall well below. However, Gross Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Philip Morris CR AS's current Gross Margin % of 42.27% is 27% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Gross Margin % mean?
A high Gross Margin % can signal that a stock is expensive relative to its fundamentals. Gross margin is the ratio of total gross profit to net sales. View historical data on Philip Morris CR AS and its competitors. For the Tobacco Products industry, the median Gross Margin % is 33.29 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Philip Morris CR AS's current Gross Margin % is 42.27%, which is near median its own 10-year median of 45.81. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Philip Morris CR AS stock overvalued right now?
Based on GuruFocus' analysis, Philip Morris CR AS (XPRA:TABAK) is currently considered Fairly Valued. The stock's GF Value™ is Kč17,569.77, compared to a current price of Kč18,200.00 — trading 3.6% above its estimated fair value. The current Gross Margin % is 42.27%, which is near median its 10-year median of 45.81 and 27% above the Tobacco Products industry median of 33.29. Philip Morris CR AS's overall GF Score™ is 83/100 with 6 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Gross Margin % calculated?
Gross Margin % is calculated from a company's financial statements. For Philip Morris CR AS (XPRA:TABAK), the current Gross Margin % is 42.27% as of Dec. 2025. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Philip Morris CR AS (XPRA:TABAK) Overvalued in 2026?
Based on GuruFocus' analysis, Philip Morris CR AS stock appears to be overvalued.
The current stock price of Kč18,200.00 is trading 3.6% above its estimated GF Value™ of Kč17,569.77.
GuruFocus considers Philip Morris CR AS to be Fairly Valued.
Key valuation signals for XPRA:TABAK:
Gross Margin %: 42.27% (near median its 10-year median of 45.81)
GF Value™: Kč17,569.77 vs. price of Kč18,200.00 (3.6% above fair value)
Industry Position: 27% above the Tobacco Products median (#20 of 47)
No single metric tells the full story. See the XPRA:TABAK stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Philip Morris CR AS is a Czech Republic-based company active in the tobacco industry. The company is engaged in the production, sale, distribution, and marketing of tobacco products. The company also distributes smoke-free tobacco products under the HEETS name; and IQOS tobacco heating systems and related accessories, as well as cigarettes. The company provides its tobacco products under the Marlboro, L&M, Philip Morris, Petra Klasik, Sparta, and Chesterfield brands.
83GF Score
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