Sonova Holding AGXSWX:SOON +0.67%91 Gross Margin % is 77.20% as of Mar. 2026, which is 8% above its 10-year median of 71.70. GuruFocus rates XSWX:SOON with a GF Score™ of 91/100 and a GF Value™ of CHF249.75 (Modestly Undervalued). The stock has 3 warning signs investors should review. Among 805 Medical Devices & Instruments companies, Sonova Holding AG ranks better than 84.22% on this metric.
The historical rank and industry rank for Sonova Holding AG's Gross Margin % or its related term are showing as below:
XSWX:SOON'
s Gross Margin % Range Over the Past 10 Years
Min: 68.95 Med: 71.7 Max: 74.3
Current: 73.72
During the past 13 years, the highestGross Margin % of Sonova Holding AG was 74.30%. The lowest was 68.95%. And the median was 71.70%.
XSWX:SOON's Gross Margin % is ranked better than 84.22% of 805
companies
in the Medical Devices & Instruments industry
Industry Median: 52.07
vs XSWX:SOON: 73.72
Sonova Holding AG had a gross margin of 77.20% for the quarter that ended in Mar. 2026 => Durable competitive advantage
The 5-Year average Growth Rate of Gross Margin for Sonova Holding AG was 0.50% per year.
Sonova Holding AG (XSWX:SOON) Gross Margin % Explanation
Warren Buffett believes that firms with excellent long term economics tend to have consistently higher margins.
Durable competitive advantage creates a high Gross Margin % because of the freedom to price in excess of cost. Companies can be categorized by their Gross Margin %
1. Greater than 40% = Durable competitive advantage
2. Less than 40% = Competition eroding margins
3. Less than 20% = no sustainable competitive advantage
Consistency of Gross Margin is key
Sonova Holding AG had a gross margin of 77.20% for the quarter that ended in Mar. 2026 => Durable competitive advantage
Be Aware
If a company loses its competitive advantages, usually its gross margin declines well before its sales declines. Watching Gross Margin % and Operating Margin % closely helps avoid value trap situations.
Sonova Holding AG Gross Margin % Related Terms
Sonova Holding AG Gross Margin % Historical Data
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The historical data trend for Sonova Holding AG's Gross Margin % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
XSWX:SOON vs ABT, SYK, MDT: Gross Margin % Comparison
For the Medical Devices subindustry, Sonova Holding AG's Gross Margin %, along with its competitors' market caps and Gross Margin % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Sonova Holding AG Gross Margin % vs Medical Devices & Instruments Industry
For the Medical Devices & Instruments industry and Healthcare sector, Sonova Holding AG's Gross Margin % distribution charts can be found below:
* The bar in red indicates where Sonova Holding AG's Gross Margin % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
A positive Gross Profit is only the first step for a company to make a net profit. The gross profit needs to be big enough to also cover related labor, equipment, rental, marketing/advertising, research and development and a lot of other costs in selling the products.
Sonova Holding AG (XSWX:SOON) has a Gross Margin % of 77.20% as of Mar. 2026. Gross margin is the ratio of total gross profit to net sales. View historical data on Sonova Holding AG and its competitors. This is near median its historical median of 71.70. Over the past decade, Sonova Holding AG's Gross Margin % has ranged from 68.95 to 74.30. According to the industry distribution chart, Sonova Holding AG ranks #127 out of 805 companies in the Medical Devices & Instruments industry, placing it in the top 15.8%.
Is Sonova Holding AG's Gross Margin % too high?
Sonova Holding AG's current Gross Margin % of 77.20% is near median its 10-year median of 71.70. Over the past 10 years, this metric has ranged from a low of 68.95 to a high of 74.30. The Medical Devices & Instruments industry median Gross Margin % is 52.07. Sonova Holding AG's value of 77.20% is 48.3% above this industry median. Based on the distribution chart, Sonova Holding AG ranks #127 out of 805 companies in the Medical Devices & Instruments industry, which is in the top quartile — a strong position relative to peers. Overall, Sonova Holding AG has a GF Score™ of 91/100 and is considered Modestly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Sonova Holding AG's Gross Margin % compare to ABT and SYK?
According to the Medical Devices & Instruments industry distribution chart, Sonova Holding AG ranks #127 out of 805 companies for Gross Margin %. This places Sonova Holding AG in the top 16% of its industry — outperforming the majority of peers. The industry median Gross Margin % is 52.07. Sonova Holding AG's value of 77.20% is 48.3% above this benchmark. Historically, Sonova Holding AG's own Gross Margin % has ranged from 68.95 to 74.30 over the past decade. While the company's 10-year median is 71.70 vs. the industry median of 52.07, Sonova Holding AG has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Gross Margin % for a Medical Devices & Instruments company?
The median Gross Margin % among Medical Devices & Instruments companies is 52.07, based on 805 companies in the industry. Companies in the top quartile (top 25%) have a Gross Margin % significantly above this median, while those in the bottom quartile fall well below. However, Gross Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Sonova Holding AG's current Gross Margin % of 77.20% is 48.3% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Gross Margin % mean?
A high Gross Margin % can signal that a stock is expensive relative to its fundamentals. Gross margin is the ratio of total gross profit to net sales. View historical data on Sonova Holding AG and its competitors. For the Medical Devices & Instruments industry, the median Gross Margin % is 52.07 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Sonova Holding AG's current Gross Margin % is 77.20%, which is near median its own 10-year median of 71.70. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Sonova Holding AG stock overvalued right now?
Based on GuruFocus' analysis, Sonova Holding AG (XSWX:SOON) is currently considered Modestly Undervalued. The stock's GF Value™ is CHF249.75, compared to a current price of CHF195.20 — trading 21.8% below its estimated fair value. The current Gross Margin % is 77.20%, which is near median its 10-year median of 71.70 and 48.3% above the Medical Devices & Instruments industry median of 52.07. Sonova Holding AG's overall GF Score™ is 91/100 with 3 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Gross Margin % calculated?
Gross Margin % is calculated from a company's financial statements. For Sonova Holding AG (XSWX:SOON), the current Gross Margin % is 77.20% as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Sonova Holding AG (XSWX:SOON) Overvalued in 2026?
Based on GuruFocus' analysis, Sonova Holding AG stock appears to be undervalued.
The current stock price of CHF195.20 is trading 21.8% below its estimated GF Value™ of CHF249.75.
GuruFocus considers Sonova Holding AG to be Modestly Undervalued.
Key valuation signals for XSWX:SOON:
Gross Margin %: 77.20% (near median its 10-year median of 71.70)
GF Value™: CHF249.75 vs. price of CHF195.20 (21.8% below fair value)
Industry Position: 48.3% above the Medical Devices & Instruments median (#127 of 805)
No single metric tells the full story. See the XSWX:SOON stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Sonova is one of the world's largest manufacturers and distributors of hearing aids. The company is based in Switzerland and distributes its products in more than 100 countries through its internal sales team and independent retailers. It also sells cochlear implants and audio technologies.
91GF Score
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