Sonova Holding AG (XSWX:SOON) Selling, General, & Admin. Expense: CHF1,743 Mil (TTM As of Mar. 2026)


XSWX:SOON Sonova Holding AG XSWX:SOON
92 GF Score
Price CHF203.00
GF Value CHF250.29
Valuation Modestly Undervalued
! 3 Warning Signs
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What is Sonova Holding AG Selling, General, & Admin. Expense?

Sonova Holding AG XSWX:SOON +0.40% 92 Selling, General, & Admin. Expense is CHF1,743 Mil as of Mar. 2026. GuruFocus rates XSWX:SOON with a GF Score™ of 92/100 and a GF Value™ of CHF250.29 (Modestly Undervalued). The stock has 3 warning signs investors should review.

Selling, general, & admin. expense (SGA) includes the direct and indirect costs and all general and administrative expenses of a company. Sonova Holding AG's selling, general, & admin. expense for the six months ended in Mar. 2026 was CHF869 Mil. Its selling, general, & admin. expense for the trailing twelve months (TTM) ended in Mar. 2026 was CHF1,743 Mil.


Sonova Holding AG  (XSWX:SOON) Selling, General, & Admin. Expense Explanation

An efficient operation keeps SGA costs low and thus has higher profit margin. The percentage of SGA relative to total revenue is an indication of how efficiently the company operates. Compare this percentage among the companies in the same industry is a good way of finding more efficient operations. A comparison of the SGA cost relative to the revenue with the historical value can also be an indication of how efficient the company has become.

Warren Buffett likes companies with consistent SGA as the percentage of gross profit.

Companies with no durable competitive advantage show wild variation in SG&A as % of Gross Profit.

If SGA is less than 30% of Gross Profit, it is fantastic. If SGA is nearing 100%, it is is in highly competitive industry.


Sonova Holding AG Selling, General, & Admin. Expense Related Terms


Sonova Holding AG Selling, General, & Admin. Expense Historical Data

* Premium members only.

The historical data trend for Sonova Holding AG's Selling, General, & Admin. Expense can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Sonova Holding AG Selling, General, & Admin. Expense Chart

Sonova Holding AG Annual Data
Trend Mar17 Mar18 Mar19 Mar20 Mar21 Mar22 Mar23 Mar24 Mar25 Mar26
Selling, General, & Admin. Expense
Get a 7-Day Free Trial Premium Member Only Premium Member Only 1,416.20 1,646.60 1,700.90 1,750.50 1,742.90

Sonova Holding AG Semi-Annual Data
Sep16 Mar17 Sep17 Mar18 Sep18 Mar19 Sep19 Mar20 Sep20 Mar21 Sep21 Mar22 Sep22 Mar23 Sep23 Mar24 Sep24 Mar25 Sep25 Mar26
Selling, General, & Admin. Expense Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 900.10 890.30 860.20 874.20 868.70

XSWX:SOON vs ABT, SYK, MDT: Selling, General, & Admin. Expense Comparison

For the Medical Devices subindustry, Sonova Holding AG's Selling, General, & Admin. Expense, along with its competitors' market caps and Selling, General, & Admin. Expense data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Sonova Holding AG Selling, General, & Admin. Expense vs Medical Devices & Instruments Industry

For the Medical Devices & Instruments industry and Healthcare sector, Sonova Holding AG's Selling, General, & Admin. Expense distribution charts can be found below:

* The bar in red indicates where Sonova Holding AG's Selling, General, & Admin. Expense falls into.


XSWX:SOON
92GF Score
Sonova Holding AG XSWX:SOON
Selling, General, & Admin. Expense is just one metric. See GF Score™, valuation, warning signs, and more.
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Sonova Holding AG Selling, General, & Admin. Expense Calculation

Selling, General, & Admin. Expense (SGA) includes the direct and indirect costs and all general and administrative expenses of a company. For instance, personnel cost, advertising, rent, communication costs are all part of SGA.

Selling, General, & Admin. Expense for the trailing twelve months (TTM) ended in Mar. 2026 adds up the semi-annually data reported by the company within the most recent 12 months, which was CHF1,743 Mil.

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

What does a Selling, General, & Admin. Expense of CHF1,743 Mil mean?
Sonova Holding AG (XSWX:SOON) has a Selling, General, & Admin. Expense of CHF1,743 Mil as of Mar. 2026. Selling, general and admin expense is the total cost for direct, indirect, general and administrative activities. View historical data on Sonova Holding AG and its competitors.
Is Sonova Holding AG's Selling, General, & Admin. Expense too high?
Sonova Holding AG's current Selling, General, & Admin. Expense is CHF1,743 Mil. Overall, Sonova Holding AG has a GF Score™ of 92/100 and is considered Modestly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Sonova Holding AG's Selling, General, & Admin. Expense compare to ABT and SYK?
Sonova Holding AG's Selling, General, & Admin. Expense of CHF1,743 Mil can be compared against companies in the Medical Devices & Instruments industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Selling, General, & Admin. Expense for a Medical Devices & Instruments company?
A good Selling, General, & Admin. Expense depends on the Medical Devices & Instruments industry context. However, Selling, General, & Admin. Expense should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Selling, General, & Admin. Expense mean?
A high Selling, General, & Admin. Expense can signal that a stock is expensive relative to its fundamentals. Selling, general and admin expense is the total cost for direct, indirect, general and administrative activities. View historical data on Sonova Holding AG and its competitors. Sonova Holding AG's current Selling, General, & Admin. Expense is CHF1,743 Mil. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Sonova Holding AG stock overvalued right now?
Based on GuruFocus' analysis, Sonova Holding AG (XSWX:SOON) is currently considered Modestly Undervalued. The stock's GF Value™ is CHF250.29, compared to a current price of CHF203.00 — trading 18.9% below its estimated fair value. The current Selling, General, & Admin. Expense is CHF1,743 Mil. Sonova Holding AG's overall GF Score™ is 92/100 with 3 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Selling, General, & Admin. Expense calculated?
Selling, General, & Admin. Expense is calculated from a company's financial statements. For Sonova Holding AG (XSWX:SOON), the current Selling, General, & Admin. Expense is CHF1,743 Mil as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Sonova Holding AG (XSWX:SOON) Overvalued in 2026?

Based on GuruFocus' analysis, Sonova Holding AG stock appears to be undervalued. The current stock price of CHF203.00 is trading 18.9% below its estimated GF Value™ of CHF250.29. GuruFocus considers Sonova Holding AG to be Modestly Undervalued.

Key valuation signals for XSWX:SOON:

  • Selling, General, & Admin. Expense: CHF1,743 Mil
  • GF Value™: CHF250.29 vs. price of CHF203.00 (18.9% below fair value)
  • GF Score™: 92/100 with 3 warning signs

No single metric tells the full story. See the XSWX:SOON stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Sonova Holding AG Business Description

Address Laubisrutistrasse 28, Stafa, CHE, CH-8712
Sonova is one of the world's largest manufacturers and distributors of hearing aids. The company is based in Switzerland and distributes its products in more than 100 countries through its internal sales team and independent retailers. It also sells cochlear implants and audio technologies.
92GF Score

Get the complete analysis for XSWX:SOON

Selling, General, & Admin. Expense is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

CHF203.00
Price
CHF250.29
GF Value